Godrej unveils innovative campaign #HowSafeAreYou

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By A Correspondent

 

Godrej Locking Solutions and Systems has launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

 

Commenting on the launch of the campaign, Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said: “One of the primary rules of defence is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

 

The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them. The video was released on YouTube and prominent social media channels as it is the most powerful medium to reach out to the audience.