Kotak Mutual Fund highlights benefits of investing in SIP in new campaign

By A Correspondent

Kotak Mahindra Asset Management Company Ltd. (KMAMC) announced the launch of its SIP campaign. Said Kaiyomurz Daver, Head – Marketing, Brand & Corporate Communication, Kotak Mutual Fund: “Our SIP campaign is a continuation of our efforts to encourage equity investing through SIP. This campaign highlights that wealth creation is possible through disciplined and systematic investing in mutual funds,” adding:“The campaign is to strengthen distributor – investor connect. Hence, we opted to have our employees as brand ambassadors for this campaign. Seeing the fund house representative sticking his / her neck out to explain the benefits of SIP investors significantly enhances investor confidence.”