MxMIndia

Category: PRODUCTS

  • The TVC focuses on how the loans bring flexibility to the lives of the customers

    Bajaj Finserv promotes Flexi Loan offering with ‘Think it. Done’

    By A Correspondent

     

    Bajaj Finserv, through its lending arm Bajaj Finance Ltd., has launched a TVC campaign to drive awareness on its flagship product – Flexi Loan. The ad has been conceptualised and executed by Leo Burnett, Mumbai.

     

    The new TVC on Flexi Loan reflects the core proposition of the company which is – making life hassle-free through its innovative products, notes a communique.

     

    Flexi Loan allow customers to use any amount within the assigned limit and pay interest only on the amount withdrawn. By choosing it, one pays up to 45% lower EMIs every month, tackle unpredictable expenses in a convenient manner, pays the actual amount and interest is payable on the amount of the line of credit actually used by the person and not the entire amount.

     

     

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • Shikhar will be associated with Alcis Sports for an initial period of two years

    Alcis Sports gets Shikhar Dhawan to endorse brand in India

     

     

    Alcis Sports has announced the appointment of Indian cricketer Shikhar Dhawan as brand ambassador for the company. The contract is for a period of two years.

     

    Speaking on the appointment of Shikhar Dhawan as brand ambassador, Parminder Datt, Head – Marketing, Alcis Sports said: “Alcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”

     

     

  • In India, Fossil India Pvt. Ltd. is set-up as a 100% subsidiary of Fossil Group Inc. to sell the products in its portfolio

    Mullen Lintas bags creative duties of Fossil

     

     

    Fossil India has appointed Mullen Lintas as its advertising agency partner on its range of watches and accessories in India. Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India.

     

    Kishore Subramanian

    Commenting on the win, Kishore Subramanian, Executive Director – Mullen Lintas said: “We are very excited with this win. Fossil is a legendary American lifestyle brand that seamlessly fuses smart functionality with its vintage/classic fashion sensibilities, thus creating a niche in India. Mullen Lintas team will further add fuel to their marketing initiatives and help launch their Gen 3 Smartwatches in the country, and take the brand to the next level of growth.”

     

    Johnson Verghese

    Added Johnson Verghese, VP, Managing Director, Fossil India: “We are happy to bring on board Mullen Lintas to drive the creative mandate for Fossil. It is the first time we have embarked on a marketing campaign of this magnitude. We were happy to associate with the passionate team at Mullen Lintas. They demonstrated in-depth knowledge of the brand and were quick to understand and align with the brand philosophy. The aim is to co-create content to drive brand awareness around Fossil and its latest range of connected timepieces. We look forward to an interesting and insightful journey ahead.”

     

     

  • The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination

    Dentsu India creates Laban’s first campaign for India

    By A Correspondent​

     

    Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla, has been launched and localised by MTR Foods in India. The brand joined hands with Dentsu India to launch its first TV film for the product, bringing alive the key properties of Laban.

     

    Said Samrat Chengapa, Senior Vice President, Dentsu India: “Communicating to children is a happy problem. They’re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped.  With this TVC, we’ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.

     

    Added Sunay Bhasin, CMO, MTR: “Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban ki Pahunch Lambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.”

     

     

  • In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families

    Pidilite gets womenfolk to tackle unexpected household chores

     

     

    Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal’, which depicts woman being unexpectedly appreciated by her loved ones for repairing different things in houseshold.

     

    The campaign, conceived by Ogilvy & Mather, through a series of films with Fevikwik sense of humour, highlights the versatility of Fevikwik in fixing anything, from toys to ‘jhumka’ to a ‘mandir ki ghanti’. It talks about how Fevikwik can not only fix broken objects but also cement the bonds between husband-wife, mother – son, mother-in-law and daughter-in-law.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “A woman is at the heart of every family. But very often she goes unappreciated for little things she does around household, including repairing broken things at home that are favorite to family members. The new TVC campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”

     

    Commenting on the concept, Piyush Pandey, Executive Chairman and Creative director, Ogilvy & Mather- South Asia said: “Fevikwik has always created wonders and various moments of joy for enormous number of consumers. The ‘Khushiyon ke chand pal’ (moments of happiness) campaign depicts that this instant-bonding adhesive is a perfect partnerfor every housewife to have cherished moments and fix any kind of day-to-day things.”

     

     

  • The TVC, conceptualised by L&K Saatchi & Saatchi weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes

    Rajnigandha Pearls radiates goodness in its latest TVC

    By A Correspondent

     

    Rajnigandha Pearls is set to roll out its new TVC with brand ambassador Priyanka Chopra.

     

    The TVC, conceptualised by L&K Saatchi & Saatchi, weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes.

     

    Said Rajeev Jain, Associate VP, Marketing, DS Group: “’Goodness inside, shines outside’ is an aphorism, fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication, but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting  such acts of goodness. The TVC leaves a feel-good factor with a memorable message that reveals goodness in various little situations.”

     

    Added Sanjeev Gauba, Executive Vice President, L&K Saatchi & Saatchi: “Rajnigandha Pearls has been evolving as a brand. The tagline and the philosophy is “acchai” or kindness and we wanted to showcase it by depicting caring individuals going out of their way to help strangers. However, we wanted to bring out the message much more clearly by adding an element of surprise and zing to the commercial with unique stillomatic treatment.”

     

     

  • The Captur's striking design is enhanced by premium and class-leading features

    Renault Captur unveils new campaign by L&K S&S

    By A Correspondent

     

    Renault has launched the Captur, its new SUV, with an advertising campaign created by Law & Kenneth Saatchi & Saatchi.

     

    Said Virat Khullar – Head of Marketing, Renault India: “We are one of the youngest auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV.”

     

    The ad film has been directed by Matthias Berndt and features actor Ranbir Kapoor.  Said KartikSmetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

     

    Addd Vivek Kumar Duggal, Senior Vice President, Law & Kenneth Saatchi & Saatchi: “Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

     

     

  • Through this campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country

    Tata Nexon embarks on a Star Wars adventure in India

    By A Correspondent

     

    Tata Motors announced the Tata Nexon association with Disney India ahead of the theatrical release of its awaited Lucas Film Star Wars: The Last Jedi.

     

    Said Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors: “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs.”

     

    Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena.

     

     

  • The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends

    Britannia Bourbon’s new campaign celebrates BFFs

    By A Correspondent

     

    Britannia has announced the launch of a new campaign for its oldest brand, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

     

    Said Ali Harris Shere, VP, Marketing, Britannia: “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

     

    Added Dileep Ashoka, Executive Vice President and Head, McCann South: “Competition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers’ life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.”

     

    Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said: “There are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It’s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.”

     

     

  • The sequel traces some exceptional talent from across the country whose skills are eye popping and they have become highly proficient at it

    Motilal Oswal unveils sequel film promoting itself as equity expert

     

     

    Mullen Lintas has created an all-new campaign for Motilal Oswal reinforcing its clients image as ‘experts in equity’.

     

    Commenting on the brand’s ideology and the task assigned to the agency, Ramnik Chhabra (Director – Marketing, MOFSL said: “This TVC is based on the same ‘focus’ proposition and ‘Think Equity Think Motilal Oswal’ idea. The objective is to refresh the communication with varied settings and skills based on focus”.

     

    Highlighting the creative idea behind the campaign, Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. This film too is interesting in the sense that it inspiredby the online video content space. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition.We connected the dots to make for advertising content that is sticky and memorable. To me; Advertising can be content. And content can be advertising.”

  • The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls

    Axis Bank & Mumbai Police launch new campaign #MuhPeTaala

    By A Correspondent

     

    During the recent International Fraud Awareness week, Axis Bank in association with Mumbai Police launched its campaign #MuhPeTaala, to promote safe banking. The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls asking information such as pin code, CVV, OTP etc. #MuhPeTaala is the mantra that needs to be followed to prevent cyber banking crimes.

     

    Said Asha Kharga, Cheif Marketing Officer, Axis Bank: “We are delighted to be associated with the Mumbai Police for this initiative on ‘Safe Banking’ and launch the #MuhPeTaala campaign during the International Fraud Awareness week. The insight behind the campaign was that we have a peculiar obsession with keeping things under lock and key. From the heavy locks on our doors to the keeping our luggage chained under train seats, we are very guarded about our possessions. However the irony is that we willingly divulge confidential information in a state of panic even to an unknown caller. Keeping oneself safe from financial frauds is simple, just remind yourself not to reveal any banking information to any. We hope our campaign will help in spreading this message amongst the consumers.”

     

    Added Akash Das, Executive Director – Lowe Lintas:“The banking industry’s efforts in educating customers about safe-banking and risk mitigation is worthy of appreciation. The brief before us was to further enhance customer awareness in partnership with Mumbai Police. The communication objective was to deepen public awareness by using key aspects related to personal banking – sharing details such as OTP, ATM PIN and CVV can expose customers to fraud and the endeavour was to educate them on it. To land our message emphatically, Joshua Thomas and Prathamesh Gharat, came upon the creative idea of “Muh pe Taala”, that was designed to be an easy-to-remember-action when strangers ask for information that can put your finances at risk.”