MxMIndia

Category: PRODUCTS

  • Lux Industries will be manufacturing and marketing a unique collection of socks, innerwear and sleepwear from One8, globally

    Lux Industries teams up with Virat Kohli’s brand, One8

    By A Correspondent

     

    Artimas Fashions Private Limited, a wholly owned subsidiary of Lux Industries, has acquired the manufacturing and marketing rights for premium innerwear category for Indian Cricket Team Captain Virat Kohli’s brand, One8. Lux will manufacture and market a unique collection of one8 branded socks, innerwear and sleepwear.

     

    Artimas, a wholly owned subsidiary of Lux Industries, is collaborating with Cornerstone Sport, the licence owner of One8, to establish the brand as a trendy innerwear brand for youth in the premium category.

     

    Said Saket Todi, Senior Vice President, Lux Industries: “It is a strategic initiative as we have been consistently looking to associate our proficiency in manufacturing and marketing with premium brands in innerwear space. With One8, Lux Industries aims to disrupt the premium innerwear segment thorough innovative product offerings. We feel extremely confident that the distribution and resource strength of Lux Industries coupled with the youth appeal of Virat Kohli will make One8 the most preferred brand in the premium category for the youth of India in a couple of years”,

     

    The name of the collection, One8, is derived from the India captain’s jersey number, 18 – a number that is special to him and which he holds in high regard.

     

    Speaking on the partnership Udit Todi, Senior Vice President at Lux, said: “Lux Industries’ plan to associate with Virat Kohli is to fill the need-based vacuum that is created in the premium innerwear category and with One8 we would be able to provide a perfect synergy to that requirement. We are glad to discover that our style towards building the brand is in perfect sync with Virat’s sentiments to nurture his brand. Through this partnership we wish to explore the territories unexplored and needs unmet.”

     

     

  • Unveils an all the new ad-campaign this Children's Day

    Byju’s script an interesting tale for kids with Shah Rukh Khan

    By A Correspondent

     

    Edtech major Byju’s has unveiled its new ad campaign starring Shah Rukh Khan with a bunch of energetic children at a school annual day performance. The campaign celebrates the curiosity of young minds and the importance of loving what they learn.

     

    Created by Lowe Lintas, the ad is centered on the concept that children learn better when they love learning. Announcing its launch, Byju Raveendran, Founder & CEO of Byju’s said: “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition.  We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach & create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brand”.

     

     

  • TVC underscores that Abacin is a destroyer of evil – mites, thrips and leaf miners – and saviour of crops

    Crystal unveils film promoting its new-age miticide brand -Abacin

    By A Correspondent

     

    Crystal Crop Protection has come up with an interesting film on its new miticide – Abacin, introduced in the market recently.For an integrated marketing campaign, the TVC is being followed up by field level campaign using the brand mascot for creating brand visibility.

     

    Launching the TVC, C S Shukla, Senior Vice President- Marketing, Crystal Group, said: “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many miticides in the market, the farmer picks up Abacin for its efficacy. It portrays Abacin as a trusted miticide, a destroyer of evil – mites that alone can bring farmers fool-proof protection against mites. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”

     

     

  • The account will be handled out of The Glitch, Mumbai

    Glitch bags digital mandate for Fair & Lovely

    By A Correspondent

     

    The Glitch, a full-service digital agency, has won the mandate for Fair & Lovely, HUL’s skincare brand. The agency will be managing the communication strategy, social media marketing and brand management across digital platforms.

     

    Commenting on the win, Prachi Maroo, Business Director at The Glitch said: “We are extremely excited to get the opportunity to partner with one of the world’s biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand’s presence on digital many notches higher both across the skincare range as well as the foundation.”

     

    Added Sunetro Lahiri, Creative Director at The Glitch: “Fair & Lovely as a brand has been a marketeer’s study case vis-a-vis getting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we’re itching to chart out as a creative thinktank.”

     

     

  • This association marks the entry of the tyre major into Indian Football

    Apollo Tyres associates with Chennaiyin FC as its Principal Sponsor

     

     

    Apollo Tyres announced its association with Chennaiyin FC as its principal sponsor for the 2017-18 Hero Indian Super League season. This will be Apollo Tyres’ first association with Indian football, after having established a successful alliance with various top brands in world football.

    Apollo Tyres is the Global Tyre Partner for two current English Premier League clubs — Manchester United and Crystal Palace, and the company also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. The tyre manufacturer aims to further build on this reputation through the new partnership with Chennaiyin FC.

    “We are extremely delighted to announce this association with Chennaiyin FC, one of the most successful franchises in the Indian Super League. This association with one of India’s leading football clubs allows us to engage with the large fan following of this growing sport, especially the youth. Chennaiyin FC with its strong following in Tamil Nadu, and an ever growing fan-base, provides us the opportunity to have a greater visibility for our brand across the country,” said Satish Sharma, President of Apollo Tyres Ltd for Asia Pacific, Middle East and Africa (APMEA).

    Chennaiyin FC co-owner Vita Dani said, “We are delighted to have Apollo Tyres as our principal sponsor, and look forward to supporting each other during the upcoming ISL season. They have already been associated with football through various clubs around the world, and we are now happy to welcome them to Indian football.”

  • As a part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands -RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin

    Hamdard mandates FCB Ulka for key brands

     

     

    Hamdard Laboratories has assigned the creative mandate for its flagship brandsto FCB Ulkafollowing a multi-agency pitch.

     

    Hamdard Laboratories, the 110-year-old maker of iconic brands such as RoohAfza, Safi,RoghanBadamShirin, Joshina, Sualin and a variety of Unani medicines, is on transformational mode, notes a communique.

     

    As a part of this mandate, FCB Ulkahas been entrusted with the creative duties for Hamdard’s market leading brands –RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’sGurugram office will lead this relationship.

     

    Speaking on this, Mansoor Ali, Chief Sales &Marketing Officer, Hamdard Laboratories, said: “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

     

    Commenting on the win, RohitOhri,Group Chairman and CEO, FCB India said: “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi,Joshina and Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

  • The video is part of a nation-wide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them

    Godrej unveils innovative campaign #HowSafeAreYou

     

     

    Godrej Locking Solutions and Systems launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

    The digital video starts with a message “We care for your safety. So, we spoke to reformed robbers.” It captures interviews of three reformed robbers who have committed about 100 robberies each and served sentences for the same. In the three videos, these reformed robbers explain the modus operandi of robberies, as well as narrate incidences from their past.

    Commenting on the launch of the campaign, ShyamMotwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said, “One of the primary rules of defense is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

    As part of its consumer awareness drive, Godrej Locks decided to interview three real robbers who have served sentences for multiple robbery and theft cases and are now reformed. These videos go beyond giving consumers insights into what deters a robber from attacking your home and breaks a few myths too.

    “While the police and government have been trying their best to curtail crimes, it is equally the responsibility of the citizens to help police curb crime as well as take appropriate measures to prevent them. With this digital video, we are creating awareness in the minds of the citizens and helping them stay safe.”

  • Khalap has been in the advertising and branding space since 1983

    Kiran Khalap joins Meraki Board

     

     

    Kiran Khalap, MD, Co-Founder, Chlorophyll Brand Consultancy, has joined the board of Mumbai-based sport and sponsorship management company, Meraki Sport & Entertainment.

     

    On the announcement, Khalap said:“I am excited to be a part of Meraki and am looking forward to contributing to as well as learning from this emerging discipline of ‘sportainment’. The Indian sporting ecosystem is exiting the unhealthy monolithic shadow of cricket and therefore, we are staring at opportunities undreamt of before: for athletes, teams, brands and most critical, fans! Despite being in the market for just over two years, Meraki Sport & Entertainment has learnt from the best practices around the world and formulated professional solutions unique to Indian needs. Rock and roll, India, rock and roll, Meraki!”

     

    Added Ajit Ravindran – MD & Co-Founder of Meraki Sport & Entertainment: “Given Meraki’s mission to help brands better leverage sport, it is an honour to have on board one of the world’s best brand architects. Sport is a powerful marketing vehicle and brands today are cognisant of that fact. Mr Khalap’s vast knowledge and in-depth understanding of brands gives Meraki an additional dimension allowing us to marry sport and brands better. With Mr Khalap on board, I am confident that it will further strengthen Meraki and keep us on our growth trajectory.”

     

     

  • Reinforces brand’s philosophy of catering to diverse consumer personalities

    Somany Ceramics pushes its philosophy further in latest campaign

     

     

    Somany Ceramics has launched its latest brand campaign – ‘Apka style, Somany style’. Said Abhishek Somany, MD, Somany Ceramics:  “Somany Ceramics is a homegrown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.”

     

    Added Ajay Gahlaut, Deputy CCO, Ogilvy India: “Building or renovating one’s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline ‘Aapka style, Somany style.’ further cements our proposition.”

     

     

  • Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world

    VIP turns 50; relives nostalgia of yesteryears in new campaign

     

     

    VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

     

    Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

     

    Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

     

    Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

     

     

  • Bauli Moonfils are available in four flavours – choco cream, strawberry, vanilla and orange

    Bauli launches TVC promoting core offering, Bauli Moonfils

     

     

    Italian confectionary brand Bauli has launched its first ever TVC in India for its signature product, Bauli Moonfils.

     

    Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi said: “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves”!

     

    Added Raghav Ravichandar, Senior Marketing Manager, Bauli India: “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”

     

     

  • Each watch has been created keeping in mind the sensibilities of the young Indian woman

    Ogilvy creates new film for Titan featuring Masaba Gupta

    By A Correspondent

     

    Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

     

    Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, it created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “It’s for the first time that Titan Raga has collaborated with fashion designer Masaba to launch a collection of this kind. It’s quirky, young and playful. We wanted the communication to reflect that same essence. And appeal to women in their 20s. The film showcases the watches in their true glory and the narrative complements the philosophy behind the collection. Right from the concept stage to the final output, this film is the perfect example of how the team at Ogilvy worked in tandem with Vijay and Dharam of Hungry Films, to create this world of imagination and wonder.”

     

    Added S Ravi Kant – Chief Executive Officer, Watches & Accessories Division, Titan Company Limited: “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”