In a tribute to the rich tapestry of India’s harvest festivals, Zomato, India’s food ordering and delivery platform, has unveiled a series of ad films celebrating Pongal, Sankranti, Makar Sankranti/ Uttarayana, and Lohri.
Notes a communique: “Zomato’s ad films capture the spirit of these harvest festivals, emphasising the significance of tradition, familial bonds, and the evolving cultural landscape. The campaign beautifully encapsulates the warmth and bond shared between the generations and highlights the relationship between a grandmother and her teenage granddaughter who comes home to celebrate Pongal with her family.”
Dasos Cabinets, an interiors brand, has launched its latest TVC featuring South Indian actor Naga Chaitanya. The campaign, conceptualised by PAD, revolves around the theme ‘It’s Your Right to Know,’ challenging the common perceptions and practices in the fixed furniture market.
Speaking on the launch of the campaign, Manoj Kashyap, Director of Dasos Cabinets said: “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
Added Vivek Reddy, Co- Founder and Creative Director, PAD: “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”
Tide, the detergent brand from P&G, has chosen to partner with Shah Rukh Khan as a brand ambassador.
Said Mukta Maheshwari, Chief Marketing Officer, P&G India & Category Head, Fabric Care, P&G India spoke on this new partnership: “We’re delighted with the partnership with Shah Rukh Khan and his endorsement of the New and Improved Tide as the Stain Removal King. Tide, the world’s number one detergent brand, is focused on offering laundry solutions that delight consumers every day where it matters most. In this continued endeavor, we’re thrilled that Tide has upgraded to remove deep-seated stains and offer an outstanding clean on the toughest stains. We are delighted to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country.”
Montra Electric, the EV arm of Murugappa Group, has launched its ‘Bharat ka Super Auto’ campaign, representing a sustainable and efficient future for electric mobility in India.
Conceptualised and executed by Schbang, the campaign focuses on Montra Electric’s Super Auto. Said Piyush Pandey, Head of Marketing & Exports – Montra Electric (TI Clean Mobility): “Montra Electric’s Super Auto is here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a better & sustainable future. Join us as we go full throttle on this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow.”
Added Dhruv Rajput, Vice President – Brand Solutions & Head of Planning at Schbang: “Crafting the ‘Bharat ka Super Auto’ campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavour sought to infuse life into metal, turn technology into a story, and make every kilometre an adventure. It’s more than an ad; it’s an ode to the future of electric mobility, where each frame tells a tale of innovation, energy, and the thrilling road ahead.”
Asian Paints has unveiled initiatives to capture the spirit of Pongal, with an attempt to resonate with the people of Tamil Nadu. The special heritage-inspired festive pack of Asian Paints Royale Glitz, their luxury interior emulsion, adds colour and becomes a bridge to tradition.
Adding to the festive cheer, 22 MTC buses have been transformed into art showcases adorned with designs inspired by the Asian Paints Royale Glitz special edition festive packs.
Speaking on this occasion, Amit Syngle, CEO and MD of Asian Paints Limited, said: “Asian Paints has been a part of the homes, festivities and culture of Tamil Nadu for decades. The rich culture of the state has inspired us to do something truly special this year – our first-ever festive pack of Asian Paints Royale Glitz inspired by the rich culture of Tamil Nadu, and the transformation of 22 MTC buses into moving canvases. We wholeheartedly embrace the spirit of Pongal, and these initiatives are our gift to the people of Tamil Nadu, adding to the celebrations of this diverse and vibrant community.”
Added Thanish Thomas, Co-Founder, XXL Collective: “The Chennai Bus Project turns MTC buses into mobile canvases of cultural storytelling, bridging the past and present, making heritage both accessible and engaging. It is a vision to turn routes into roots, allowing every commuter to engage with the state’s rich traditions in a tangible way. This project marks the start of a broader movement to bring cultural wealth to the masses, ensuring that every journey within Chennai becomes an immersive experience of Tamil Nadu’s collective history and vibrant culture.”
Sharing thoughts on the initiative, Dr Alby John, Managing Director, Metropolitan Transport Corporation (MTC), Chennai, said, “The Metropolitan Transport Corporation (MTC) recognizes how buses play a pivotal role in the city’s social and cultural landscape. This initiative, in collaboration with Asian Paints and XXL Collective, transforms our buses into dynamic cultural hubs, breathing new life into the daily commute and enriching the urban experience. This initiative marks a significant step towards reimagining public spaces as arenas of cultural engagement and celebration in Chennai.”
Poco, a company specialised in smartphone brands, is gearing up to launch the Poco X6 Pro model with a campaign theme: #TheUltimatePredator. This campaign film, created by Poco’s creative agency Media.Monks, stars Hardik Pandya.
Said Kiran Ramamurthy, Chief Operating Officer at Media.Monks India: “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”
Added Himanshu Tandon, Country Head, Poco India: “The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.”
Logicloop, the internet marketing service provider, has partnered with VIP Clothing Limited. As part of this collaboration, the agency will exclusively handle the digital mandate of VIP Clothing’s key categories: VIP Innerwear and VIP Frenchie.
Said Nirav Gosalia, Co-Founder of Logicloop: “We have been entrusted with the digital mandate for VIP Clothing Limited, a renowned name in the industry. At Logicloop, our primary focus is to deliver creative brilliance and strategic insights that redefine success for our clients. The collaboration between VIP Clothing Limited and Logicloop further strengthens our commitment to driving digital excellence for all our valued clients.”
Added Shraddha Sonavane, Head – Marketing & Communications VIP Clothing: “VIP Clothing Limited is committed to enhancing its online presence, and Logicloop’s innovative team and skills will play a crucial role in optimizing our digital strategies and achieving our long-term marketing goals. We are thrilled to embark on this new journey with confidence and enthusiasm.”
Identifying an opportunity to join the conversation around moving abroad with the launch of Rajkumar Hirani’s film ‘Dunki’, launched a reactive campaign to position itself as the smarter choice for individuals aspiring to pursue international studies.
The Duolingo English Test (DET) collaborated with Red Chillies Entertainment to partner with the film Dunki to create a co-branded video asset featuring Taapsee Pannu, recommending the DET as a smarter alternative to reach one’s dream university. The effort has been conceptualised by Digitas.
Said Tara Kapur, Marketing Head for Duolingo English Test in India: “The Duolingo English Test is a student-friendly alternative for English Proficiency testing, and as a result is a much more convenient option to the traditional options out there. When we saw the storyline of Dunki, with the characters facing so many challenges to get abroad, we saw a very natural connect with the film’s narrative. Given the DET’s convenience, we used this as an opportunity to present it as a ‘smarter’ way to get abroad in comparison to what else is out there. We are committed to making English assessment seamless, accurate, and accessible, ensuring that every student’s journey to prestigious universities is less stressful. This campaign was a great way for us to get that message across in a light, entertaining manner.”
Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign.
Commenting on the new film, Nitin Saini, VP- Marketing, Mondelez India, said, “As we unveil another heartwarming chapter in our Generosity campaign, we continue to believe in the transformative power of shared happiness. Cadbury Dairy Milk remains dedicated to breaking down societal barriers, urging everyone to actively participate in the celebrations of others. In doing so, we hope to inspire a world where kindness and generosity redefine the way we connect, one sweet moment at a time.”
Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We announced the new chapter in the brand’s Generosity story in 2022 with the Politician film. The follow-up to that needed to be sweeter and grander. We thought to ourselves – what’s better than a wedding situation to show melting of the power distance between an employer and an employee. It beautifully underlines the happy occasion and the action that the campaign intends to drive. So, the next time we are at a wedding we not just attend but whole heartedly participate in the celebrations, keeping aside all societal divides.”
Adani Wilmar, the foods and FMCG company, has unveiled its plans to join the celebrations on the Ram Mandir consecration.
The company, under its renowned brand Fortune, has curated a series of delightful activities that promise to add to the festive spirit.
Vineeth Viswambharan
Said Vineeth Viswambharan, Associate Vice President, Marketing and Sales, Adani Wilmar: “Fortune is excited to be a part of these celebrations. The Ram Mandir consecration celebrations in Ayodhya hold immense significance to those who will gather at Ayodhya from across the globe. We have planned to fascinate visitors with a carefully curated range of special traditional delicacies befitting the occasion, all prepared entirely using the range of Fortune products.”
Simultaneously, the brand is also leveraging television with its sponsorship for the entire duration of the Sony TV show Shrimad Ramayan, which coincides with the celebrations at Ayodhya. The sponsorship will integrate Fortune Master Brand, Chakki Fresh Atta, Soyabean Oil, Mustard Oil, Soya Nuggets, Besan, Rice Bran Oil, and Kohinoor Basmati Rice. Television commercials for all these categories will be on air for this duration.
Lenskart, the eyewear brand, has launched its latest campaign featuring Karan Johar and Kiara Advani. The tagline: ‘Glasses badlo, Vibe badlo’.
Said Ramneek Khurana, Co-Founder, Lenskart: “We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again. Their unique chemistry and comic timing have added a whole new dimension to these ad campaigns. Through these ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and enjoyable process.”
Finolex Industries has unveiled a new logo. Said Executive Chairman Prakash P Chhabria: “Our logo has evolved, but our focus hasn’t. Since the beginning, we have been single-mindedly focused on supporting our customers with pipes and fittings of the highest quality. Every decision we’ve made, every addition and growth to our company has only been to further this commitment. This focus is now visualised in our new logo.”
