By Our Staff
Asian Paints has unveiled initiatives to capture the spirit of Pongal, with an attempt to resonate with the people of Tamil Nadu. The special heritage-inspired festive pack of Asian Paints Royale Glitz, their luxury interior emulsion, adds colour and becomes a bridge to tradition.
Adding to the festive cheer, 22 MTC buses have been transformed into art showcases adorned with designs inspired by the Asian Paints Royale Glitz special edition festive packs.
Speaking on this occasion, Amit Syngle, CEO and MD of Asian Paints Limited, said: “Asian Paints has been a part of the homes, festivities and culture of Tamil Nadu for decades. The rich culture of the state has inspired us to do something truly special this year – our first-ever festive pack of Asian Paints Royale Glitz inspired by the rich culture of Tamil Nadu, and the transformation of 22 MTC buses into moving canvases. We wholeheartedly embrace the spirit of Pongal, and these initiatives are our gift to the people of Tamil Nadu, adding to the celebrations of this diverse and vibrant community.”
Added Thanish Thomas, Co-Founder, XXL Collective: “The Chennai Bus Project turns MTC buses into mobile canvases of cultural storytelling, bridging the past and present, making heritage both accessible and engaging. It is a vision to turn routes into roots, allowing every commuter to engage with the state’s rich traditions in a tangible way. This project marks the start of a broader movement to bring cultural wealth to the masses, ensuring that every journey within Chennai becomes an immersive experience of Tamil Nadu’s collective history and vibrant culture.”
Sharing thoughts on the initiative, Dr Alby John, Managing Director, Metropolitan Transport Corporation (MTC), Chennai, said, “The Metropolitan Transport Corporation (MTC) recognizes how buses play a pivotal role in the city’s social and cultural landscape. This initiative, in collaboration with Asian Paints and XXL Collective, transforms our buses into dynamic cultural hubs, breathing new life into the daily commute and enriching the urban experience. This initiative marks a significant step towards reimagining public spaces as arenas of cultural engagement and celebration in Chennai.”