MxMIndia

Category: MARKETING

  • With superstar Abir Chatterjee

    Shalimar Agarbatti launches new ad campaign

    Shalimar Agarbatti Co, has roped in Bangla actor Abir Chatterjee as the face for its brand Avida in its new ad campaign.

    Said Alkesh Shah, Director, Shalimar Agarbatti Company Pvt.Ltd:  “Avida has been a household name in West Bengal for over a decade now, and the discerning Bengali trusts the quality and the mesmerisingly long-lasting fragrance of Avida. In the recent years, due to low-involvement and a weak retailer push, substandard agarbattis have started infiltrating the market.”

    The campaign strategy, concept and script has been created by Bengaluru-based Vipul Thakkar of Very Multimedia Solutions Pvt. Ltd.

  • Campaign created by Ogilvy Mumbai

    Clinic Plus launches campaign for Daughter’s Day

    Clinic Plus Shampoo launches a film campaign for International Daughter’s Day (September 22),

    Said Harman Dhillon, Executive Director at Hindustan Unilever, and Beauty and Well-Being General Manager, Unilever South Asia: “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    Added Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India: “People wish for a son. People wish for “just a healthy baby.” But no one ever wishes for a daughter. Clinic Plus, as a brand, stands for inspiring mothers to raise strong daughters. But how can a daughter be strong if she never feels wanted, or wonders if she was better off being a boy? This video is an appeal to all mothers to start wishing for daughters. To make them feel wanted. To make them strong. The thought was so powerful that it truly made us all wonder, how beautiful the world would be if it were filled with daughters.”

  • For the young and dynamic customers

    Yamaha launches Version 4.0 brand campaign

    India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in the Indian two-wheeler market. The campaign slogan – ‘Hear the Call Now’ is a progression of the previous one – ‘Have You Heard the Call?’ and targeted towards reaching out to new motorcycle riders who are coming of age, adding to their aspirations for Yamaha products.

    Said Eishin Chihana, Chairman, Yamaha Motor India Group of Companies: “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today. By introducing the 4th edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”

  • Featuring brand ambassador MS Dhoni

    Single.Id unveils its latest campaign

    Single.id, a cross-reward-programme-identifier for every payment card, operated by Enigmatic Smile, has rolled out its latest campaign featuring its brand ambassador Mahendra Singh Dhoni.

    Said Bish Smeir, CEO of Enigmatic Smile: “We’ve upped the ante this year and  doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle. Through this campaign,  we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”

  • Revamps brand image

    BL Agro launches Nourish Pulses TVC

    BL Agro, the FMCG brand, launched a new television commercial (TVC) for Nourish Pulses. The TVC was premiered on the opening day of World Food India 2024. The TVC is conceptualised and produced by Leads Brand Connect, a creative agency headquartered in Noida.

    Said Ashish Khandelwal, Managing Director of BL Agro: “We wanted to bring a shift in the brand image of Nourish and make it stand out – for the superior quality and the practical convenience. Our special zipper-lock packaging ensures that pulses stay fresh without the need for additional storage. It’s a smart and practical solution for today’s busy households.”

    Added Richa Khandelwal, Managing Director of Leads Brand Connect, and the creative force behind the TVC: “Consumers are becoming more conscious about what they eat, and Nourish Pulses fit perfectly into that mindset. Our goal was to create an ad that presented the same. We wanted it to connect with the audience on a personal level. So, we conceptualised a relatable story that highlighted how Nourish Pulses deliver convenience, quality, and nutrition—all at an affordable price. The packaging innovation is at the heart of this message, and we’re proud to have brought that vision to life for BL Agro.”

  • To amplify its digital footprint and enhance its e-commerce initiatives

    Spicetree Design Agency wins mandate for Jass Perfumes

    Spicetree Design Agency (SDA) has been appointed as the digital and e-commerce partner for Jass Perfumes. In this alliance, SDA will amplify Jass Perfumes’ digital footprint and enhance its e-commerce initiatives through a comprehensive suite of services.

    Said Shiraz Khan, Founder of Spicetree Design Agency, on the partnership: “Jass Perfumes resonates with a contemporary audience that values social connections and believes in positively impacting the world. We are excited to collaborate with Jass Perfumes to create a digital experience that captures the essence of their brand and connects with their target audience.”

  • To target the young generation

    Vicky Kaushal is new face of Campus Activewear

    Campus Activewear Ltd has got Vicky Kaushal as its new brand ambassador.

    Speaking on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear Ltd said: “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

  • Brand ambassador by Akshay Kumar

    New campaign for Welspun

    Welspun, home textiles, has launched a campaign featuring its brand ambassador Akshay Kumar.

    Said Pradnya Popade – Head of Marketing at Welspun Global Brands: “At Welspun, we believe a home should be as fun as it is functional, and what better way to spotlight our innovative, solution-driven products than with Akshay Kumar’s unmatched entertainment flair? This campaign highlights Welspun’s diverse offerings while blending comfort, practicality, and humour to make every home a perfect retreat.”

  • To showcase rural India’s 'Pragati Ke Rang'

    Asian Paints spotlights small-town stories with YouTube creators

    Asian Paints is presenting ‘Pragati Ke Rang’, a content series that spotlights small-town stories honouring creators making a real impact and mission for positive change. The 4-part series has been conceptualised by Monk Entertainment and Next Narrative and produced by SOL Entertainment.

    Said Amit Syngle, MD and CEO, Asian Paints: “At Asian Paints, we are dedicated to fostering growth and progress across relentlessness/” title=”India will hopefully learn lessons of relentlessness”>India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures andadding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”

    Added Viraj Sheth, CEO and Co- founder of Monk Entertainment: “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”

    Adding to this, Mohit Jagtiani, Founder of Next Narrative, said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”

  • New GST Slab: केंद्र सरकार ने दी टैक्स में बंपर छूट, 22 सितंबर से यह सामान होगा सस्ता, देखें पूरी लिस्ट

    New GST Slab: केंद्र सरकार ने दी टैक्स में बंपर छूट, 22 सितंबर से यह सामान होगा सस्ता, देखें पूरी लिस्ट

    Both Lok Sabha and Rajya Sabha were adjourned till 11 am on July 23 after major ruckus ensued in the Parliament over the Bihar voter list revision issue. Opposition MPs raised slogans against the Centre, and demanded a discussion regarding the issue.

    The opposition RJD in Bihar on Tuesday claimed that the resignation of Vice President Jagdeep Dhankhar was a conspiracy hatched by the BJP, aimed at “shunting” Chief Minister Nitish Kumar ahead of the assembly polls.

    However, the claim was summarily dismissed by state minister Shravan Kumar, a close aide of the state’s longest-serving CM who has been declared as the “face of the NDA” for the upcoming elections.

    “For long, the BJP has been wanting to get rid of Nitish Kumar and have its own chief minister. They have grown desperate ahead of the assembly polls, in which the NDA’s loss is certain,” claimed RJD’s chief whip in the assembly, Akhtarul Islam Shahin.

    Talking to PTI video, he claimed, “For long, senior BJP leaders have been speaking in favour of shunting Nitish Kumar. Former Union minister Ashwini Kumar Choubey once went to the extent of advocating that Nitish Kumar be made the deputy prime minister. So, it would not be wrong to conclude that Dhankhar’s resignation is a conspiracy by the BJP, aimed at shunting Nitish Kumar by giving him a politically insignificant post like that of the vice president.” (PTI)Both Rajya Sabha and Lok Sabha proceedings were adjourned till 2 pm amid continued uproar by Opposition parties.

    This comes after Rajya Sabha informed about Home Ministry’s notification (dated Jul 22) regarding resignation of VP Jagdeep Dhankhar with immediate effect.Both Lok Sabha and Rajya Sabha resumed proceedings at 12 pm amid ruckus. Opposition MPs raised slogans in both houses as Question Hour and Zero Hour started, respectively.A meeting was held on Tuesday morning of INDIA bloc floor leaders, where it was decided that the Opposition will press for President Murmu”>Prime Minister Narendra Modi’s “presence in the House to answer questions on pressing issues”. The meeting, held in Parliament complex, was attended by Leaders of Opposition in both Houses – Mallikarjun Kharge and Rahul Gandhi – Samajwadi Party MP Ram Gopal Yadav, Shiv Sena (UBT)’s Sanjay Raut, and other Opposition leaders.

    Congress general secretary in charge (organization) KC Venugopal informed that the opposition has decided to press for the PM’s presence in the House to answer questions on pressing issues.

    The issues included the Pahalgam terrorist attacks, Operation Sindoor and US President Donald Trump’s statement on the ceasefire between India and Pakistan, the Bihar SIR exercise, delimitation, atrocities against Dalits, Adivasis, Backward classes and women.

    The other issues included the Ahmedabad Air India plane crash and volatile situation in Manipur.Opposition MPs protest outside the Parliament over Bihar voter list revisions.

    Opposition MPs protest outside the Parliament over Bihar voter list revisions.Both Rajya Sabha and Lok Sabha were adjourned till 12 pm amid ruckus during the first few minutes of proceedings.

    Before adjournment, the Rajya Sabha chair announced, “The occurrence of vacancy in the office of Honourable Vice President is envisaged in the Constitution as and when communication in respect of further constitutional process is received, the same shall be shared.”
    INDIA bloc MPs from both Rajya Sabha and Lok Sabha conducted a meeting ahead of the House proceedings. Both Rahul Gandhi and Mallikarjun Kharge were seen attending the meeting. This meeting comes just a day after Jagdeep Dhankhar stepped down as the Vice President of India.
    The government has been taking a multi-pronged approach to sustain economic growth amid global uncertainties, Minister of State for Finance Pankaj Chaudhary said on Monday.

    “The estimate of fiscal deficit for the year 2025-26, as presented in the Union Budget 2025-26, is at 4.4 per cent. There is no requirement felt for revision of fiscal deficit target at this stage, and neither is it considered appropriate,” he said in a written reply in the Lok Sabha. (PTI)The Ministry of Education is in the process of drafting a bill for establishing a higher education commission of India (HECI), proposed as a unified higher education regulatory body, the Lok Sabha was informed on Monday.

    Union Minister of State for Education Sukanta Majumdar shared the information in a written reply to a question. (PTI)