MxMIndia

Category: MARKETING

  • Targets market in the South

    JSW One Homes launches new brand film

    By Our Staff

     

    JSW One Homes has launched its new brand film which promises hassle-free experience of building a dream home. The film has been conceptualised by Irani Movietone.

     

    Commenting on the new campaign, Gaurav Sachdeva, CEO of JSW One Platforms said: “At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy ad convenient. Our in-house project delivery team understands that for the customer, building their dream home is a once-in-a-lifetime opportunity and thus guiding them correctly at every step of the process is of utmost significance. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”

     

    According to Danesh Irani, Founding Partner of Irani Movietone: “In its unique way the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”

     

     

  • For its preservative free Chyawanprash

    Krishna’s Herbal & Ayurveda teams up with child prodigy Pooja Bishnoi

    By Our Staff

     

    Krishna’s Herbal & Ayurveda has collaborated with Pooja Bishnoi, a 12-year-old child prodigy, a fast-bowling cricketer and an athlete. Bishnoi has been brought on board by Krishna’s Herbal & Ayurveda to endorse its preservative-free Chyawanprash. This comes close on the heels of Krishna’s recent collaborations with celebrated artists like Anang Desai, Jayanti Bhatia and Apara Mehta.

     

    Said Shrawan Daga, Founder of Krishna’s Herbal & Ayurveda: “Pooja Bishnoi is an epitome of how allowing kids to pursue their interests may help them achieve unimaginable goals. She is an inspiration not just for the youngsters, but also for the parents who believe in letting their children follow their dreams. Given her fitness and achievements as an athlete, she is most suitable to endorse our preservative-free Chyawanprash that is an Ayurvedic immunity booster. She has a follower base of more than 1 million, testifying her popularity and we look forward to this association with her.”

     

  • Created by Publicis Worldwide India

    Pramerica Life launches new campaign

    By Our Staff

     

    Pramerica Life Insurance has launched a new brand campaign featuring two short films created by Publicis Worldwide India.

     

    Said Pankaj Gupta, MD & CEO of Pramerica Life Insurance: “Just as every climb presents unique challenges and requires unwavering determination, so does the journey of life,” “Through ‘This is My Climb’ campaign, we celebrate the different facets of purpose, commitment, and responsibility that each individual embodies. We want to be a rock-solid partner in our customers’ lives, the bedrock that they can rely on. Every climb, big or small, deserves a sturdy companion and we are committed to being that for all our stakeholders.”

     

  • The actor is the brand face

    Aashim Gulati launches Timex’s smartwatch

    By Our Staff

     

    Timex has launched its newest creation, the iConnect Calling smartwatch range, with actor Aashim Gulati as the brand face.

     

    Said Deepak Chhabra, Managing Director, Timex India: “We are very excited about our latest iConnect Calling smart watch range. In recent years, watches are no longer seen as a mere timekeeping device but also a distinctive fashionable accessory with functionality. We are thrilled to have Aashim Gulati as the face for our new range as he reflects the perfect combination of fashion and fitness. His impressive work has earned him widespread recognition, particularly among the youth, who constitute our target consumers. We know we’ve made a ‘smart’ choice’.

     

  • To promote Air Conditioners, Refrigerators and Washing Machines

    Karan Johar is as brand ambassador for Black Decker

    By Our Staff

     

    Indkal Technologies, the licence partner for Black Decker Large appliances in India, has roped in Karan Johar as ambassador for Air Conditioners, Refrigerators and Washing Machines business in India.

     

    Speaking about the partnership, Anand Dubey, CEO of Indkal Technologies, said: “We are thrilled to have Karan Johar as the face of Black Decker Large Appliances in India. We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”

     

  • To raise awareness against Fake Customs Fee and Sextortion

    Vidya Balan ties with Matrimony.com to fight online fraud

    By Our Staff

     

    Matrimony.com, the matchmaking service, has launched a ‘Safe Matrimony’ campaign aimed at increasing awareness among people about the modus operandi used by frauds in the online world to extract money.  Actor Vidya Balan will be the face of the campaign.

     

    Speaking about the need to launch the safe matrimony campaign, Murugavel Janakiraman, Chairman and Managing Director, Matrimony.com said: “The digital economy is growing, and so have online frauds. While millions of people have benefited from online matrimony services a very small fraction of the population has experienced fraudulent activity. While we at matrimony.com take multiple steps to ensure our platform remains free of such fraudsters. It is important members exercise caution and remain vigilant. While we have been running Safe Matrimony awareness programs for a while now, it’s important that we further amplify it to ensure our members or for that matter anyone using any matrimonial service have a safe and pleasant online experience.”

     

     

  • With a song sung and composed by Shankar Mahadevan

    Cipla campaigns for paediatric respiratory care awareness

    By Our Staff

     

    Cipla has launched the next phase of its Tuffies campaign with a new song.  The song has been sung and composed by Shankar Mahadevan and conceptualised with creative agency Atom Network advertising agency.

     

    Speaking on the launch of the new song, Achin Gupta, CEO – One India Business at Cipla Ltd. said: “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”

     

     

  • To uplift the consumer experience

    Chumbak unveils brand campaign

    By Our Staff

     

    Lifestyle brand Chumbak has unveiled the ‘A Life of Joy’ campaign on the occasion of the New Year.

     

    Speaking about the announcement, Shubhra Chadda, Co-founder and director, of Product & Design, Chumbak said: “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

     

    Adding to that, Vivek Prabhakar, Co-founder and director of the Brand, Chumbak said: “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

     

  • Aimed to reach out to and engage with tech-savvy consumers

    Carat India & Intel implement campaign in TIL’s AdTalk

    By Our Staff

     

    Intel, in partnership with Carat India, launched its latest campaign using Times Internet’s AI-led digital advertisement product – Times AdTalk. The campaign aimed to reach out to and engage with tech-savvy consumers while also highlighting Intel’s products and solutions.

     

    Commenting on the campaign, Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel said: “Times AdTalk has proven to be a game-changer for Intel. Our strategic implementation of Times AdTalk, in collaboration with Carat, allowed us to precisely target our audience and engage with them in a conversational manner. The insights gained from user chats were invaluable, significantly shaping our understanding of consumer preferences and behaviours. The success of our campaign with Times AdTalk is a testament to the innovative capabilities of this AI-powered solution. Working closely with Carat, we not only achieved heightened brand visibility but also established meaningful connections with our target audience through personalised conversations.”

     

    Added Sanchayeeta Verma, CEO, Carat India: “At Carat, we played a pivotal role in strategically implementing Times AdTalk for Intel. Our expertise ensured optimal engagement and interaction, as showcased by impressive metrics – Click-Through Rate (CTR) exceeding 1% and Chat-Through Rate (Chat TR) surpassing 10%. This underscores the immense potential for Carat, Intel, and Times Internet to lead in innovative digital marketing solutions.”

     

    Added Puneet Gupt, COO, Times Internet: “Times AdTalk represents a paradigm shift in digital advertising. It transcends traditional approaches by fostering real-time, interactive conversations between brands and consumers. The enthusiastic response from Intel, and Carat, and the promising metrics from the inaugural campaign underscore the immense potential of Times AdTalk in reshaping the future of digital marketing.”

     

     

  • To elevate the company's pan India presence

    Ketchum Sampark wins mandate for Usha International

    By Our Staff

     

    Usha International, consumer durable brand, recently awarded its public relations mandate to Ketchum Sampark. The agency will offer a strategic approach to the brand’s product communications and oversee media relations to elevate Usha’s presence pan India.

     

    Said a spokesperson for Usha International: “We are glad to have Ketchum Sampark on board as our PR partner and are confident that the agency will help us enhance and strengthen our brand positioning and leverage our product offerings and key initiatives across relevant channels.”

     

    Added Rohan Srinivasan, Managing Director, Ketchum Sampark: “We are excited to partner with Usha International, a heritage brand with the knowledge and vibrancy of today. Usha’s consumer-first approach, its innovative and distinct product range align perfectly with our mission of growing the brand through impactful communication and relevant media relations. We look forward to contributing to the continued evolution and success of this much loved and instantly recognisable brand.”

     

  • Created by Thought Blurb Communications

    Parle-G latest TV campaign

    By Our Staff

     

    Parle Products has released its latest TV Campaign for its flagship product – Parle G biscuits. The campaign was executed by the advertising agency Thought Blurb..

     

    Said Mayank Shah, Vice President – Marketing at Parle: “The core values expressed in this campaign are quite strong. Young children around the world have an effortless capacity for empathy, which gives them a facility for goodness born out of innocence. We equate this to a higher intelligence relatable to genius. We needed to see if the idea had legs to travel through different formats and media.”

     

    Added Vinod Kunj, Founder and CCO, Thought Blurb Communications: “We immediately realised that we needed to throw out all our pre-conceived notions of scripting. The short format gave us little time to establish relationships and situations. The establishing shots would have to portray the conflict and solutions presented simply. Nothing overly convoluted would work.”

     

  • In association with Krafton India

    Jungle unveils new campaign for BGMI

    By Our Staff

     

    Jungle has unveiled its latest campaign – ‘The Jiggle Wiggle Campaign’ – for Battlegrounds Mobile India (BGMI).

     

    The campaign is conceptualised and produced by Jungle in association with Krafton India’s internal team.

     

    Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said: “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

     

    Talking about the film, Gaurav Banerjee, Creative Head at Jungle added: “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with Krafton to craft this film. The sheer passion that exists within the gaming community, as well as Krafton’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with Krafton.”