MxMIndia

Category: MARKETING

  • To inspire collective responsibility towards clean toilets

    Harpic & News18 collaborate

    By Our Staff

     

    Harpic and News18 Network under their initiative, Mission Swachhta Aur Paani, unveiled a cause awareness film to encourage “collective responsibility towards toilets”.

     

    Said Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt: “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behaviour that is critical to the growth of our nation.”

     

    Added Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios: “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behaviour. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”

     

  • Titled 'Elevator'

    Ogilvy releases new film Cadbury 5 Star

    By Our Staff

     

    Cadbury 5 Star, the chocolate brand from Mondelez, and Ogilvy India have come together to launch a campaign titled ‘Do Nothing’.It has been directed by Prasoon Pandey of Corcoise Films.

     

    Speaking about this, Nitin Saini, VP- Marketing, Mondelez India, said, “Cadbury 5 Star has always been synonymous with indulgence and joy. With the new TVC we wanted to recapture that feeling of pure indulgence, where even the most insistent interruption can’t break the spell of enjoying a delicious 5 Star. This campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling. We’re confident that this dramatic and quirky ad will connect with chocolate enthusiasts nationwide, further enhancing the distinct identity of Cadbury 5 Star as the champion of ‘Doing Nothing.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “5 Star is back with another crazy interpretation of ‘Do Nothing’. Over the years, the brand’s counter-culture stance has resonated strongly with the youth, with each piece adding to the campaign’s massive popularity. We hope our latest avatar continues to surprise and entertain people.”

     

     

  • … over resolutions for a 'Future Fearless Life'

    Ageas Federal unveils video encouraging financial planning…

    By Our Staff

     

    Ageas Federal Life Insurance unveiled a video encouraging financial planning over resolutions for the new year.

     

    Said a communique: “The video underscores Ageas Federal’s dedication to guiding individuals on their financial journeys. It emphasises the transformative shift from fleeting resolutions to a holistic approach grounded in financial preparedness and strategic planning. Our aim is to inspire viewers to embrace a #FutureFearless life by transcending traditional goal-setting limitations.”

     

     

  • The campaign targeted audiences nationwide both on-ground and digital

    TheSmallBigIdea promotes Merry Christmas film

    By Our Staff

     

    Marketing services firm TheSmallBigIdea’s film marketing division went to cities nationwide to promote Katrina Kaif and Vijay Sethupathi-starrer ‘Merry Christmas.’

     

    Commenting on the campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”

     

  • Supari Studio is the content studio owned by Kulfi Collective

    Supari Studios creates End of Year campaign for Netflix

    By Our Staff

     

    Supari Studios, the Kulfi Collective content studio, has partnered Netflix India to bring the  End Of The Year 2023 campaign to life.

     

    Akshat Gupt
    Akshat Gupt

    Said Akshat Gupt, Co-Founder and Chief Creative Officer, Supari Studios: “We are thrilled to have partnered with Netflix India to bring forth the Netflix End of Year 2023 campaign. Our aim was to transcend conventional storytelling, infusing the essence of pop culture seamlessly into Netflix’s iconic moments. With a narrative that surprises, delights, and pays homage to the year’s most memorable moments, the campaign effectively encapsulates the essence of 2023 in a remarkably entertaining manner.”

     

    Parikshit Vivekanand
    Parikshit Vivekanand

    Added Parikshit Vivekanand, Senior Creative Director, Supari Studios: “The Netflix team was incredible to work with. They approached us with a great brief and gave us the liberty to exercise our creative muscles to bring the campaign to life. The result is a fun, engaging video that reflects the amazing year that was! This campaign is a testament to our relentless pursuit of crafting captivating narratives that resonate deeply while pushing the boundaries of creativity in storytelling”

     

     

     

  • Created by Titus Upputuru Company ad agency

    DS Group honours female farmers in film campaign

    By Our Staff

     

    On the occasion of the National Farmers’ Day, Dharampal Satyapal Group (DS Group) has launched a new film honouring the invaluable contribution of the female farmers in India. The stirring film was scripted by Grapes and brought to life by The Titus Upputuru Company.

     

    Commenting on the initiative, Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group said: “DS Group remains dedicated to championing initiatives that advocate the instrumental contributions of female farmers. As the nation celebrates the diligence and resilience of farmers on National Farmers Day, DS Group continues its commitment to raising awareness and fostering inclusivity within the agricultural sector. The #SaluteTheFarmHER initiative strives to showcase the diverse roles and expertise of women in farming, challenge stereotypes and portray an accurate representation of their vital role in the agricultural sector.”

     

  • The campaign pays homage to the rich legacy of Karizma

    L&K Saatchi & Saatchi unveils campaign for Hero’s Karizma XMR bike

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualised the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country.

     

    Said Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi: “The one thing that became apparent the moment we started working on this brand was that this is not another bike, this is the Karizma. Even a decade later, the name commands something more than respect, it commands reverence. The campaign sought to harness this brand love, to stir it, grow it and create an aura for the next avatar of this legendary name.”

     

  • To deliver an 'Xtra strong' 3D anamorphic outdoor campaign for Continental Xtra

    Continental Coffee teams up with Platinum Outdoor

    By Our Staff

     

    With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness.

     

    Speaking on the campaign, Raja Chakraborty, CMO, Continental Coffee said: “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor & MRP: “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand.”

     

  • Conceptualised by Wondrlab

    Ranbir, Rohit Shetty in Tata AIG campaign

    By Our Staff

     

    Tata AIG, the general insurance providers, released its latest campaign titled ‘Expect the Expected’ featuring  Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Wondrlab.

     

    Amit Akali, Co-founder & Chief Creative Officer, Wondrlab, said: “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

     

    Riaan Rodrigues, Sr. Vice President – Digital Business & Marketing at Tata AIG added: “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

     

  • Created by Ogilvy-North

    KFC rolls out campaign for all-new Lunch

    By Our Staff

     

    KFC has rolled out a campaign for its all-new KFC lunch specials created by Ogilvy.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”

     

    Added Ritu Sharda, CCO, Ogilvy-North: “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”

     

  • Executed by Please See creative agency

    Parsi Dairy Farm refreshes identity

    By Our Staff

     

    The iconic kulfi hasn’t changed a wee bit, but the brand is getting a facelift. Parsi Dairy Farm has commissioned Please See, a creative and branding agency, to help it rebrand.

     

    The team at Please See worked in tandem with strategic partners Ormax Media and the owners — Zeenia, Parvana, Bakhtyar, and Sarfaraz — to reinterpret Parsi Dairy Farm for a new generation and its oldest, most loyal patrons, in equal measure.

     

    Said Zeenia K Patel, fourth generation owner of the dairy: “At Parsi Dairy Farm, we sought exceptional teams for this branding opportunity. Our aim is to propel the 107-year legacy of this brand to new heights, ensuring its endurance for the next century.”

     

    Added Pritha Sahai, Co-founder and Creative Director at Please See:  “For us, it’s always been about immersing ourselves in the brand to see how best we can breathe relevance into it. With Parsi Dairy Farm’s packaging, we reconstructed it to become a part of our daily lives, while preserving their sanctity, and just giving it a new wardrobe.”

     

  • Showcases the company's efforts in TB eradication

    Fujifilm rolls out brand film

    By Our Staff

     

    Fujifilm India has rolled out its latest ad film which showcases the brand’s vision to eradicate TB. The campaign is the company’s Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

     

    Conceptualised by the brand team of Fujifilm India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.

     

    Touching upon the latest brand campaign, Koji Wada, the Managing Director of Fujifilm India, said: “In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

     

    Added Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR: “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience.”