By Our Staff
Montra Electric, the EV arm of Murugappa Group, has launched its ‘Bharat ka Super Auto’ campaign, representing a sustainable and efficient future for electric mobility in India.
Conceptualised and executed by Schbang, the campaign focuses on Montra Electric’s Super Auto. Said Piyush Pandey, Head of Marketing & Exports – Montra Electric (TI Clean Mobility): “Montra Electric’s Super Auto is here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a better & sustainable future. Join us as we go full throttle on this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow.”
Added Dhruv Rajput, Vice President – Brand Solutions & Head of Planning at Schbang: “Crafting the ‘Bharat ka Super Auto’ campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavour sought to infuse life into metal, turn technology into a story, and make every kilometre an adventure. It’s more than an ad; it’s an ode to the future of electric mobility, where each frame tells a tale of innovation, energy, and the thrilling road ahead.”