By Our Staff
Adani Wilmar, the foods and FMCG company, has unveiled its plans to join the celebrations on the Ram Mandir consecration.
The company, under its renowned brand Fortune, has curated a series of delightful activities that promise to add to the festive spirit.
Said Vineeth Viswambharan, Associate Vice President, Marketing and Sales, Adani Wilmar: “Fortune is excited to be a part of these celebrations. The Ram Mandir consecration celebrations in Ayodhya hold immense significance to those who will gather at Ayodhya from across the globe. We have planned to fascinate visitors with a carefully curated range of special traditional delicacies befitting the occasion, all prepared entirely using the range of Fortune products.”
Simultaneously, the brand is also leveraging television with its sponsorship for the entire duration of the Sony TV show Shrimad Ramayan, which coincides with the celebrations at Ayodhya. The sponsorship will integrate Fortune Master Brand, Chakki Fresh Atta, Soyabean Oil, Mustard Oil, Soya Nuggets, Besan, Rice Bran Oil, and Kohinoor Basmati Rice. Television commercials for all these categories will be on air for this duration.