MxMIndia

Category: Awards

  • Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon

    Di-Mentions Studio bags digital mandate for Schutzen India

    By A Correspondent

     

    Di-Mentions Studio, a full service digital marketing and design agency has been selected as the digital agency of record for the Indian operations of automotive clean and care company Schutzen Car Care Private Limited.

     

    The 360-degree digital communication agency will provide complete digital branding to the brand from designing marketing collaterals, social-media strategy and execution, and media planning in its first phase. In phase two, the brand wants to venture into print, outdoor and video segments.

     

    Said Anoushka Adya, Founder & Partner, Di-Mentions: “We are happy to have Schutzen onboard as they have an aggressive plan going forward, not just building their brand in the Indian market but also extending their franchise in global markets. This gives us ample opportunity to extend our creative horizons and deliver all-encompassing solutions to maximize outreach and business for the company.”

     

    Commenting on this development, Raj Tanna, Founder & Director, Schutzen Car Care said, “After doing months of R&D and setting things up for Schutzen to become operational, it was time for us to appoint an agency who understands the USP’s of our products and its intended purpose, and brings a holistic communication strategy in place. We decided to go with Di-Mentions Studio because of their proven record in digital media and creative strategy.”

     

    Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon.

     

  • The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video)

    Ogilvy wins big at IndIAA awards

     

    By A Correspondent

     

    The second edition of the IndIAA Awards was held in Mumbai on Friday, September 16. Out of the total 20 categories, 15 of the categories received awards.

     

    Ogilvy and Mather, once again, bagged the highest number of awards this year. It got five awards for the work done for clients like Dainik Bhaskar, Titan Company Ltd, Max Life,Vodafone and Rajasthan Tourism. “I think it is a wonderful show. Lots of work has been recognised and I am very glad that Ogilvy and Mather have been recognised a lot. I think we should go on and keep celebrating our successes as an industry and I am so glad that young people are doing such good work,” said Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia.

     

    Jury Chairman D Shivakumar, Chairman and CEO, PepsiCo India made a presentation on the age-old discussion about agency versus clients. He drew an analogy between this situation and cricket, where he named the agencies as a team of bowlers and the clients as batsmen. He talked about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective. His advice to the participants for the next year was, “I would say be far more consumer centric. I think the ability to do something around the consumer is what will be creative.”

     

    Said Srinivasan Swamy, President, IAA India Chapte:, “We had a wonderful programme today. We are delighted that the entire industry is backing IndIAA Awards. We gave awards for 15 categories out of 21. The jury did not think six categories measured enough to be given award. But overall, it has been satisfying.”

     

    Pradeep Guha, Chairman, IndIAA Awards, added: “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”

     

    List of Winners

    1. AUTO TWO WHEELERS (Joint winners)

     

    >  TVS Jupiter: Zyada ka fayda

     

    Client: TVS Motor

    Creative agency: Dentsu Communications, Bengaluru

     

    >  Bajaj V: Invincible

     

    Client: Bajaj Auto

    Creative agency: Leo Burnett

     

    2. CONSUMER ELECTRONICS

     

    >  Micromax Unite4: Angrezipanti ko dikhao angootha

     

    Client: Micromax

    Creative agency: Creativeland Asia

     

    3. MEDIA and ENTERTAINMENT

     

    >  Dainik Bhaskar: Zidd karo duniya badlo

     

    Client: Dainik Bhaskar

    Creative agency: Ogilvy & Mather

     

    4. CORPORATE

     

    >  Mahindra: Seed the Rise for India’s Farmers

     

    Client: Mahindra Group

    Creative Agency – Flying Cursor

     

    5. FASHION and ACCESSORIES

     

    >  Titan Raga: Break the Bias

     

    Client: Titan Company Ltd

    Creative agency: Ogilvy & Mather

     

    6. FOOD and BEVERAGES

     

    >  Pepsi: Pepsi thi, pi gaya

     

    Client: Pepsico

    Creative agency: J. Walter Thompson

    7. GOVERNMENT / MINISTRIES

     

    >  Indian Army: The Most Exciting Job

     

    Client: Indian Army

    Creative agency: Grey Group India

    8. HOME CARE

     

    >  Ariel – Dads Share the Load

     

    Client: P&G India

    Creative agency: BBDO India

     

    9. INSURANCE

     

    >  Max Life: Sachchi Advice

     

    Client: Max Life

    Creative agency: Ogilvy & Mather

     

    10. ONLINE COMMERCE

     

    >  Flipkart: Flipkart matlab bilkul pakka

     

    Client : Flipkart

    Creative agency: Lowe Lintas Bengaluru

     

    11. PERSONAL CARE

     

    >  He Deo: Hai Respect Toh Spray Respect

     

    Client: Emami

    Creative agency: Leo Burnett

     

    12. TELECOM / INTERNET / IT / APPS

     

    >  Vodafone Supernet

     

    Client: Vodafone

    Creative agency: Ogilvy & Mather

     

    13. TRAVEL, TOURISM, HOSPITALITY

     

    >  Rajasthan Tourism: Jaane Kya Dikh Jaye

     

    Client: Rajasthan Tourism

    Creative agency: Ogilvy & Mather

     

    14. PHARMA / WELLNESS / HEALTHCARE

     

    >  IAPC – Last Words

     

    Client: Indian Association of Palliative Care

    Creative: Medulla Healthcare Communications

     

    15. FITTINGS AND FIXTURES

     

    >  Wintech – Soundproof Diwali

     

    Client: NCL Wintech

    Creative agency: J. Walter Thompson

     

  • This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India

    Lodestar UM bags Tourism Australia account

    By A Correspondent

     

    Leading media agency network Lodestar UM has bagged the Tourism Australia account. This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.  The ambition is to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits, notes a communique

     

    Nandini Dias

    “Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account”, said Nandini Dias, CEO, Lodestar UM, adding: “For the Tourism Australia campaign technology and data will play a crucial role.”

     

    Lodestar UM has created a dedicated team of 15 people to handle the account which will be led by Deepak Netram, Senior VP, Lodestar UM.

     

  • Elevates MuddassarMemon to AVP – Creative & Social

    iProspect bags multiple new biz wins

    By A Correspondent

     

    iProspect India has bagged seven new accounts for its social media and creative mandate – namely Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland) within the last one month. While the ICICI Bank NRE Service and Aditya Birla accounts will be led out of Mumbai, Wildcraft, Ayurwin and Max Fashion will be managed from the Bengaluru office. Extramarks and Sunshine (Ashok Leyland) will be serviced from New Delhi and Chennai respectively.

     

    Vivek-Bhargava
    Muddassar Memon

    Commenting on the new wins, Vivek Bhargava, CEO, iProspect India said, “Brands are increasingly becoming cognizant of the value digital can drive across all aspects of their business. Sectors which were wary of going the digital way are now embracing it readily. The growth in diversity of the client sectors in our portfolio is an indication of this. We are ecstatic to have seven new exciting brands to work with.”

     

    In line with the growing business, iProspect has fortified its talent strength to a 270-people team. This also brings with it structural changes with Muddassar Memon taking on the role of AVP – Creative & Social. Reporting into Brijesh Munyal, EVP – Operations, he will head social media and creative services for the company pan-India.

  • The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector

    Mindshare, Maxus win big at Ad Club Bangalore’s Big Bang Awards

    ​Prasanth Kumar, CEO, Mindshare South Asia and team winning the Media Agency of the Year award of the Advertising Club Bangalore

     

    By A Correspondent

    Ad Club Bangalore successfully concluded the 21st edition of its annual awards – Big Bang Awards for excellence in communication and media on September 23, 2016 at Jayamahal Palace, Bangalore. This year, the event wasn’t just confined to awards night but was conceptualised in a manner to encourage the ideology of Connected India, which was the theme of the event. The evening commenced with Nihaal Kashinath (Founder, IOT Bangalore), S Anand (Chief Executive Officer, Gramener) and Arunabh Kumar (Founder & CEO, The Viral Fever & TVF Media Labs) sharing their opinion and views as guest speakers on Internet of Things, Connected Data, and Connected Content respectively.

    The programme hosted some leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Stark Communications was named Creative Agency of the Year. Mindshare and Maxus were the biggest winners of the night bagging awards for Media, Digital, and Social Media Agencies of the year, respectively. Saatchi and Saatchi Health won the Healthcare Agency of the Year. Tata Sky won the Client of the Year Award winning across several categories.

    Commenting on the awards programme, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India & South Asia, said, “We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. I am happy that we were able to do so. Also, we had really interesting and spirited work which truly epitomised Connected India. Our heartiest congratulations to all the winners.”

    This year Big Bang awards were presented under four major categories – Creative, Media (Including Data & Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 56 senior advertising, marketing, media, PR and digital industry experts and thought leaders were deployed by Ad Club. “We are the only Indian Ad Club using a sophisticated online jury process. Every jury member scores independently based on the facts presented in the entry form. No jury member knows who else is in his group and the identity of the entrant,” explained Arvind Kumar, Executive Director of The Ad Club Bangalore.


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    ​  ​

    Client of the Year

    Tata Sky

    Media Agency of the Year
    (Covers Digital, Mobile and Traditional Media)

    Mindshare

    Social Media Agency of the year

    Maxus

    Creative Agency of the Year

    Stark Communications

    Healthcare Agency of the Year

    Saatchi & Saatchi Health

     

  • The three-day design fest took off in Jaipur

    It’s Kyoorius Designyatra. It’s where the crowds & colours are…

     

    By A Correspondent

     

    Jaipur isn’t Goa. It’s a great, fun place. But there’s no sea.  But this is Kyoorius Designyatra. The destination for all the design folk, especially those in the visual arts.

     

    Every year, for the last 11 years, Rajesh Kejriwal has been conducting the event. Pouring in top $$$s on content, and making it a classy affair.

     

    The eleventh edition of Kyoorius Designyatra moved to Jaipur this year, with the theme: “Why am I here?” The event started today at the Fairmont Hotel on the outskirts of the Pink City and is spread over a period of three days – September 29 to October 1. The theme will explore facets of creativity – whether we are chasing our passions or just doing mundane work; be it in designing, writing, shooting or exploring multiple avenues for creativity.

     

    This year, some 1300 delegates are registered to participate in the various workshops, discussion sessions and portfolio reviews providing the audience a platform for interactions.  Plus a host of speakers:

    Alex Daly, Founder, Vann Alexandra

    Greg Quinton, Executive Creative Director, The Partners

    Handsome Frank, Founder, Handsome Frank

    Michael Wolff, Founder, Michael Wolff & Co.

    Jon Marshall, Co-Founder & Creative Director, MAP

    Kate Dawkins, Founder & Director, Kate Dawkins Studio

    Michael Johnson, Founder, Johnson Banks

    NB Studio, Creative Partners, NB Studio

    Paul Austin, Founding Partner and Creative Director, Made Thought

    Tony Davidson, Global Partner, Wieden + Kennedy

    Yuko Shimizu, Illustrator, yukoart.com

     

    Read a report on Kyoorius Designyatra on MxMIndia tomorrow and on Monday, October 3

  • Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively

    Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

    By A Correspondent

     

    Two Black Elephants and 22 Blue Elephants were awarded for outstanding work in design and visual communication at the Kyoorius Design Awards on Saturday in Jaipur. Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Kyoorius also awarded some of the future creative stars with the Kyoorius Young Blood Awards encourages young Indian talent in the visual communication space.

     

    Black Elephants are reserved for the work that is the best amongst the best, work that involves high risk and high dedication and that has a long time impact on the industry. Kyoorius received a total of 468 entries this year for the Kyoorius Design Awards out of which 43 were the In-Book winners.

     

    The Kyoorius Young Blood Awards received a total of 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners.

     

    The awards were a culmination of the three-day event on creativity and design that sparked fresh and new ideas among the attendees.  The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry”.

     

    Speaking about the awards he added, “The Kyoorius Design Awards have fast become something of an aspiration for a lot of people within the industry and we see first-hand proof in the kind of entries we have received. The young talent within the industry has also become more innovative in terms of their campaigns, creativity and innovation and some of the ideas surpass even our expectations.”

  • Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016

    10 Takeaways from Kyoorius Designyatra 2016

     

    By Naresh Gupta

     

    1. After 10 years, you can reinvent a very successful conference.  New theme, new anchor and new energy; things that Kyoorius achieved with great aplomb.

     

    2. Over a 1000 professionals and budding design professionals who attended the Yatra ensured that every speaker was in schedule. This is a massive achievement. Being on time is almost the culture for KDY.

     

    3. The crowd was extremely well-dressed. It was great to see boys and girls dressed impeccably. One look at the crowd and you knew you are at a swish design conference.

     

    4. From Tony Davidson of W+K to Michael Wolff, from Singgih Kartno to Yuko Shimuzu, they all stressed on how culture matters and how culture shaped their craft.

     

    5. Collaboration is the new word I learnt. It was amazing how these gifted craftsmen and craftswomen collaborated with professionals of different skills to offer a better solution to their clients.

     

    6. Design can be used for good. It can be used to raise funds, it can be used to fight a rare disease, it can be used to drive potential students to a university. Design can be used to raise public awareness about a complex disease like Cystic Fibrosis using an extremely sharp but simple insight. Therein lies the power of good design.

     

    7. ‘The client is supreme’. There wasn’t one speaker who did not focus on this one aspect. There is a lesson that lies in this singular statement for all of us in the industry we work in.

     

    8. Yuko Shumuzu left everyone with a simple advise, work for money, and if you do decide to work for free, then you work for yourself and not for a client. If there is no money in a project, then there is no reason to be left out.

     

    9. The moment of the three-day conference was when three mothers took to stage to speak about their sons. The lessons from home and the influence of culture were there for all to see. This was a very cleverly planned session, made even more memorable by Vincent, the new MC.

     

    10. The brands use the wider design community for creating campaigns; I wonder why the mainline advertising agencies do not attend KDY in much larger numbers. There are lessons that mainline agencies have to learn from the wider design community and the brands’ desire to leverage design for communication solutions.

     

    Naresh Gupta is Chief Strategy Officer and Managing Partner, Bang in the Middle

     

  • Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai

    Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

    By A Correspondent

     

    Vikram Sakhuja

    The Advertising Club has announced the appointment of Vikram Sakhuja, Group CEO, Madison World as President, Effies 2016.The awards recognise and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness. Mitrajit Bhattacharya, ‎President & Publisher at Chitralekha Group will be Co-Chair of Effies 2016.

     

    Speaking of Sakhuja’s appointment, Raj Nayak and President, The Advertising Club said: “Effies have emerged as a coveted industry awards that laud campaigns and individuals delivering landmark brand solutions.  Vikram has been an essential part of Effies 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

     

    On his role as President Effie Awards 2016, Vikram Sakhuja said: “It is a privilege to be chairing the Effies. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the Effies will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

     

    According to information received, Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai.

     

  • Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively

    Shortlists announced for APAC edition of MMA Smarties Awards

    By A Correspondent

     

    The Mobile Marketing Association (MMA) has announced the final awards shortlist for the 2016 APAC edition of the MMA Smarties Awards, the mobile awards that honours innovation, creativity and success in the field of mobile marketing both regionally and globally. Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively.

     

    The awards feature new categories: Social Impact/Not for Profit; Cross Screen Advertising; Programmatic; Mobile Native; Tablet Campaign; Mobile Social; Mobile Video; Mobile Audio. Aimed at honoring excellent work on mobile by both brands and agencies, the categories are born out of a recognition of the ever-increasing prominence of mobile in the region, and the new, creative operational technologies powering the medium. The 2016 Awards are presented in partnership with Kantar Millward Brown.

     

    Commenting on the shortlist, Rohit Dadwal, Managing Director of Mobile Marketing Association in Asia Pacific said, “There was a fantastic range of entries this year that demonstrate creative thinking and strategic execution, and as always, the decision-making process was challenging. The jury panel, including myself, was impressed by the way each of the shortlisted campaigns leveraged mobile’s interactive capabilities to deliver real business results. We hope this year’s winning campaigns continue to serve as an inspiration, and push the industry beyond the predictable in mobile.”

     

    From among brands, Unilever stood out by landing 32 nominations across Indonesia, India, China and Thailand. PepsiCo is the next in line, with 11 nominations for its work in Vietnam, Malaysia and India. Winners will be celebrated at an awards dinner at the 2016 MMA Forum Singapore on Friday, 28 October 2016.

     

  • A new age company that is driven by the motto "life, improved"

    Lowe Lintas and Golin Opinion bag creative and PR duties of Vaya Life

    By A Correspondent

     

    Startup Vaya Life has appointed Lowe Lintas Mumbai as its creative agency and Golin Opinion, as its Public Relations agency. The two agencies of the Mullen Lowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.

     

    Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.

     

    Vashist Vasanthakumar

    Commenting on the appointment, Vasanthakumar said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and Golin Opinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally.  While Lintas has a rich legacy and strong credentials in building brands over the years, Golin Opinion’s  ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”

     

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas Mumbai: “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”

     

     

    Ameer Ismail

    Commenting on the win, Ameer Ismail, Executive Director, Golin Opinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at Golin Opinion.”

     

  • An initiative by Neotia Arts Trust, the award recognises the emotional power and timeless nature of design

    Paper Boat bags packaging award at The India Story Design Awards

    By A Correspondent

     

    Celebrating India’s greatest design thinkers, practitioners and educators from established businesses to emerging practices, the India Story Design Awards presented Elephant Design with an award in the Packaging Design category for its work on Paper Boat

     

    Pune-based Elephant Design had helped shape the packaging design for the popular soft drinks brand – right from contributing to its name, story, packaging structure, brand and visual identity.