By A Correspondent
Leading media agency network Lodestar UM has bagged the Tourism Australia account. This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India. The ambition is to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits, notes a communique
“Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the accountâ€, said Nandini Dias, CEO, Lodestar UM, adding: “For the Tourism Australia campaign technology and data will play a crucial role.â€
Lodestar UM has created a dedicated team of 15 people to handle the account which will be led by Deepak Netram, Senior VP, Lodestar UM.