MxMIndia

Category: Awards

  • The Chief Guest for the evening was N Murali, the President of The Music Academy, Madras

    Rotary Club Guindy awards Lifetime award to SK Swamy

    By A Correspondent

     

    Srinivasan K. Swamy

    The Rotary Club of Guindy presented its Lifetime Achievement Award to Srinivasan K Swamy, Chairman of R K Swamy Hansa group for “exemplary contribution to the advertising and marketing industry and to the society at large”. This is the third time in the Club’s history of 22 years that they have chosen to honour an individual. Swamy, just earlier this year received Advertising Agencies Association of India’s Lifetime Achievement Award and The Advertising Club Madras’ Distinguished Service Award.

     

    The Chief Guest for the evening was N Murali, the President of The Music Academy, Madras. He recalled Swamy’s contribution to various industry bodies in India, Asia and also at the global stage. He appreciated Swamy’s devotion to social, charitable and religious causes he is involved in.

     

  • Utopian Media will manage the digital and social media mandate of the premium fabric brand

    Utopian Media bags digital mandate for Cadini

    By A Correspondent

     

    Siyaram Silk Mills’ Cadini has appointed social media agency Utopian Media  to manage its digital and social media mandate. Utopian Media won this account following a multi-agency pitch. The agency will handle the brand’s digital, creative and media duties, and also manage its social media presence.

     

    Incepted in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.

     

    Commenting on this development, N Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, “We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”

     

    Speaking on the win, Preksha Seth, Business Head of the Mumbai-based Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”

     

  • Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

    Gozoop bags creative digital duties for Regal Shoes

    By A Correspondent

     

    Gozoop has bagged the media duties, including digital and creative for Regal Shoes, India’s premier footwear destination. As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms.

     

    “Rebranding of an iconic brand such as Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media. We are honoured to be a partner on board”, said Rohan Bhansali; Co-founding Director Gozoop.

     

    Added Nazim Virji, MD Regal Shoes:  “At Regal we believe that footwear is more than a functional necessity. It is a badge of style, a reflection of personality, a boost of confidence, and that makes us the facilitators of fashion. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only share our vision but have devised a cutting-edge approach to launch it on the digital platform. We are happy to work with a partner who challenges us to push the limits”.

     

  • The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships

    ad:tech announces agenda and dates for the 7th edition

    By A Correspondent

     

    ad:tech, the world’s largest marketing and media technology event has announced the dates and agenda for its 7th edition in India. The event will be held on March 9 and 10, 2017 at The Leela Ambience Hotel and Residences, Gurgaon.

     

    The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. The last edition of ad:tech saw over 6500 attendees, 150+ Speakers including six Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

     

    Commenting on the launch Jaswant, Country MD at Comexposium India said: “We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

     

  • The 'Agency of the Year X Country' Award is given to the agency with the most statue points earned in 2016 in each of the top 15 entrant countries

    At Clio 2016, Taproot Dentsu is ‘Agency of the Year – India’

     

     

    Taproot Dentsu has been announced ‘Agency of the Year – India’ at the 2016 Clio Awards.

     

    It’s the first ever Indian agency to earn this honour. The ‘Agency of the Year X Country’ Award is given to the agency with the most statue points earned in 2016 in each of the top 15 entrant countries.

     

    The Clio’s is one of the biggest global awards competition for the creative advertising business. Founded in 1959 to celebrate high achievement in advertising, the Clio’s annually and throughout the year, recognise the work, the agencies and the talent that push boundaries.

     

    “Clio’s is one of the most prestigious and sought after advertising awards in the world today. And to be honored as the best Indian creative agency of the year is nothing short of an honour. We are excited and pumped with the massive achievement and hope it propels Team Taproot to even greater heights,” said Santosh Padhi (Paddy) – Chief Creative Officer and Co-Founder, Taproot Dentsu.

     

  • The win was announced at the CNBC-TV18 Overdrive Awards held on December 14

    Leo Burnett India wins ‘Storyboard Commercial of the Year’ for Bajaj V

    By A Correspondent

     

    Leo Burnett India bagged the ‘Storyboard Commercial of the Year’ award at the 17th edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.

     

    Speaking on the win, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia, who was present to collect the award on behalf of Leo Burnett said, “This is pretty much the best way to end the awards streak this year! Automotive advertising is one of the most dynamic, high-volume categories, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the CNBC-TV18 Overdrive Awards stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

     

    The Bajaj V was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

     

  • Hindustan Unlilever was adjudged Effie Client of the Year, while the coveted Grand Effie was won by The Leo Group India for Bajaj V

    MullenLowe Lintas Group is Agency of the Year yet again!

     

    It wasn’t the usual two-horse race at Effies 2016 night. On Friday, December 16, while Hindustan Unlilever was the clear #1 for the Effie Client of the Year title, it appeared that last year’s winner MullenLowe Lintas Group would face some tough competition for the ‘Effie India Agency of the Year’ crown.  Eventually though MullenLowe Lintas was the clear #1, 11 points ahead of arch rival Ogilvy & Mather. The coveted Grand EFFIE was won by The Leo Group India for Bajaj Motorcycles’ campaign McCann Worldgroup was #3 with 116 points, DDB Mudra #4 with 68 points and the Leo Group at #5 with 66 points.

     

    The 16th edition of the Effie Awards saw over a thousand people from across the country in attendance.

     

    Some of the key winners of the Effie awards under various categories are as follows:

     

    Speaking about the changing dynamics of campaigns and the importance of being relevant Vikram Sakhuja, 2016 Awards Chairman, Effies, said “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The Effies laud and recognize campaigns that have grown brands and business”. “The response for Effies has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness,” he added.

     

    Elaborating on the entries, Mitrajit Bhattacharya, 2016 Awards Co-Chairman Effies said: “The Effies 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”

     

    Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The Effies 2016 have been increasingly patronised owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “

     

    Click here for Effie 2016 Tally Sheet

     

  • The Digital Marketers' Awards are designed to recognise exceptional work done by the Marketing fraternity to take their brands into the digital era

    IAMAI rewards CMOs at DMA Awards

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) celebrated the achievements of the Chief Marketing Officers (CMOs) last Friday at the Digital Marketers’ Award (DMA).

     

    This year the award show had 11 categories to honour CMOs and Marketing Heads. The categories that were rewarded were Banking, Insurance, Personal Finance & Investments, Healthcare, Automobile, Real Estate, IT &ITes, Travel, Digital Businesses and Consumer Durables/FMCG. List of winners is given herewith:

     

    The winners were selected by a jury comprising of Tushar Vyas, Chief Strategy Officer, GroupM South Asia, GroupM; Atit Mehta, VP & Head of Media, Sequoia Capital; Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth & Asset Management; Aditya Rath, Partner, KPMG; Manish Vij, Founder, SVG Media; Anita Nayyar, CEO India & South Asia, Havas Media and Vivek Bhargava, CEO, iprospectCommunicate2.

     

    Commenting on the significance of the DMA Awards, Kartik Jain, CMO – HFDC Bank said,”Digital Marketing Awards is a great initiative that inspires and motivates digital marketers in the industry. It is a great platform to showcase the efforts put in towards digital marketing by the industry collectively.”

     

    Speaking about the impact of digital marketing, Gunjan Soni, CMO & Head – International Brands Business, Myntra, said,“Digital marketing is a completely democratic medium and therefore it is the power of the idea that can take a brand really far. Measuring the success not just by pure reach but by the number of shares and likes that a content is getting is key to a successful campaign.”

     

    Said Mohan Menon, GM & Head Marketing – Max Healthcare: “There’s a lot happening in the digital space of the healthcare industry. Our industry is booming in terms of disruptions and innovations. Disruption and innovations using technology and digital is leading the piece not only in terms of marketing but also in service and product delivery. Even the traditional players in the segment is exploring digital in a big way to reach out to public and also delivery of service.”

     

  • In the first of a series of interviews, we speak to the MullenLowe Lintas Group CEO & Ad Club captains

    Effies are genuine awards: Joseph George

     

    Joseph George, Regional President – South & Southeast Asia & Group CEO – India, MullenLowe Lintas Group:

     

    Joseph George

    Congratulations. Second consecutive year…

    Thank you so much. I would like to see it as three out of four.

     

    What do you attribute the success to?

    I think what I am most pleased about is the culture in the agency and as Group CEO what makes me the happiest is that there is a culture across functions and through the line. Right from the top to the bottom in having a point of view on what is good work and almost the entire agency believes that if it’s got to be effective, it’s got to be creative and I think this agency for the longest time have been trying to break this myth that either you do creative work or effective work because we genuinely believe if it’s not going to be creative, it’s not going to be effective

     

    What the Ad Club/Effies Captains say: 

    Raj Nayak, President, The Advertising Club

    The success recipe of Effies:

    In a city like Mumbai to get 1200 people in an evening is not an easy task and also another thing which happens with Effies is that a lot of clients also come here. I think it’s to do with two things, one-there is something for the client because the awards are for the client and the agency which is not true in Abbys and two is also the fact that it’s in Mumbai. Clients are based here so it’s easy for them to come.

     

    Thoughts on bettering it next year:

    That is a challenge we have every year. We compete with ourselves because I don’t think there is any other award in the industry which is in stature bigger than the Abbys or bigger than Effies or even bigger than Emvies and that’s a huge challenge that we have. It’s not like patting myself in the back or patting the Ad Club in the back but these are awards that have been there for fifteen-sixteen years. So, over the years, a lot of people have ben involved with it so it has grown in stature. There is a legacy behind this but the biggest challenge we have is to compete with ourselves in the sense of every year we keep saying, how do we better the benchmark and this year Vikram Sakhuja and Mitrajit Bhattacharya took ownership of this. I am just the President of the Club but they are the ones who made this year’s Effies happen.

     

    Vikram Sakhuja, Chair, Effies 2016

    Your overall views on Effies this year:

    I think it was a glorious success. I thought we got some fantastic work from a huge diaspora of agencies. We saw at least five or six pieces of work which were truly stunning and you could make out by the number of times they all came to stage. It was also great because we captured a pretty large variety of effectiveness right from great films to great use of media to amazing use of insights to maybe just understanding the strategic challenge in a proper way. It was a full package.

     

    A view on the entries:

    Last year we had about fifteen-twenty% growth. On a base of 600 we have grown another 20% to 730 entries. It’s an awards which has got credibility, it’s coveted by both Lions and agencies and its just great to know that our help built a brand and if you have the industry telling you that what better validation could it be for the industry that we are in.

     

    Effies going forward:

    Effies is not so much about bells and whistles, it’s more about the real work. So a lot depends on what the industry turns out. I think what I would be interested in doing is taking some of the learnings from Effies and we have curated a lot of learnings from some amazing 300 judges, at least 200 of whom have responded which we want to take in a road show with stuff that has worked.

     

    Mitrajit Bhattacharya, Co-Chair, Effies 2016 

    View as Co-chair:

    Actually it’s a continuous process of evolution. Effies is not about anything new. Effies is doing the same thing better because we learn every year. We have our ears and eyes open, we speak to people, we speak to the participants, we speak to the agencies, we figure out what has gone wrong, we figure out what can be improved upon and we work on them. So I would say, it’s a very feedback driven process. It’s not that we do things differently but we try to improve upon the same thing and try to make things better.

     

    Improvements for next year:

    I would like to give a few more days for all of us because it’s really cut to cut. So agencies complain they don’t have enough time, the Ad Club secretary complaint they don’t have enough time, the jury. It would be nice if we had a week more or ten days more to just plan things out better. Otherwise I think it’s a continuous improvement and it’s a process which is pretty much in place.

     

    How important is the client?

    Extremely important. The only reason why we do not enter creative awards is that I refuse to enter awards which do not into account why was a piece of work done and what did it result into and if clients partner us in (which they do) in exactly articulating what is the objective and these are the metrics that I want movement on and if that’s the case then clients play a critical role and that’s why Effies are genuine awards that award both clients and agency because without each of them you can’t be clear as to what is the objective and what are the metrics you want movement on. So they are very critical unlike in creative awards they might not be that critical.

     

    Until last year, it was a two-agency race unlike this year where we saw a host of other agencies. What does it mean for you next year?

    I don’t think we really change the way we work depending on who all were in the competition the previous year. We just put our heads down and like I said I am a low profile CEO and I think so is the agency. We just put our head down, we look at brands, we try and deliver work on it and move on and if there are other agencies who do well, in fact I remember you asking me a question saying that why is it only between Ogilvy and Lowe and thankfully that’s not the case this year. McCann has done some fantastic work, Mudra has done some fantastic work, DDB has done some fantastic work which is great for the industry because it’s a very simple reason why I think it’s great. These things add to the ability of the industry to attract talent which is such a big issue right now but when you see examples of how creativity actually makes such a difference on brands and mind movements I am hoping these are the things that actually help attracting good talent in coming to the industry.

     

    Any trend or highlight from this year that’s worth highlighting?

    One of the things that seems to be quite the flavour and I don’t think it’s just this year. We have been seeing this over the past one or two years is that work that creates and causes three things-conversation, engagement and behavioural change. If you look at all the stuff that is actually winning or recognised is this. Is it changing behaviour? Is it generating conversation? Is it causing engagement? and that seems to be the flavour. It’s not rocket science but these are the three pillars around which more and more great conversation is built around.

     

  • Day 2 of 3 of our Effies interviews: Subramanyeswar S, Arun Iyer and Amer Jaleel

    Winning, the MullenLowe Lintas way

     

    Continuing with our interviews with Effies interviews, on Day 2 (of three), we bring you interviews with Subramanyeswar S, Arun Iyer and Amer Jaleel

     

    Subramanyeswar S, National Planning Director – Lowe Lintas India:

    Winning effectiveness and strategy awards:

    Yes, and we are very happy to be there. It’s not just one grand moment for us, it’s the culmination of year-long efforts at various award shows and where we had done consistently well, fantastically well everywhere and something which I would  like to say is that it’s like a game of pole vault. In Olympics when you see the game of pole vault, the idea is not about how fast I run or how deep I have dug into. The question is how high have I jumped and once you do that keep raising the bar and keep jumping again and again and we hate coming second best.

     

    Planning for the awards:

    Planning in the sense of culture, it’s a culture that we have consciously built over many years and at MullenLowe you see that it’s a collective fund of intelligence between creative, planning, account management and the client where everybody comes together and this culture we have consciously built. A culture which actually breeds damn good ideas, ideas that actually win in the marketplace and become effective.

     

    What’s most important for you: planning, creative or strategy?

    It’s not about which is more important. Collectively together. Everything needs to come together into the play. You can’t say if batting is more important or bowling is more important or fielding more important? Everything has to come together. Of course there are times when one plays lot more than other but in the end it’s the collective fund of intelligence of all of us together and we thoroughly enjoy it amongst us and because I am a part of the system I know it, you always feel that energy and that momentum keeps us making it do again and again and we don’t get tired.

     

    Arun Iyer, CCO, Lowe Lintas

    If you have to list the takeouts from this years Effies in terms of winning, what would it be?

    My biggest takeout is the fact that there are a lot more agencies which are actually in the game now and that is a very positive thing for our business. It’s a good thing that other agencies are really doing well in terms of campaigns. That’s my biggest takeout.

     

    Any regrets of not bagging the Grand Effie?

    No real regret but yes it’s actually motivating to make sure that next year we also need to get the Grand Effie and make sure we have a campaign that does that well.

     

    We have noticed in various awards that most of clients are traditional clients of the agencies. There are very few new clients. Does that mean the newer, younger clients are not experimenting enough?

    Not true because even if you see our list of winners, we have won big on Unilever but we have won enough on new e-commerce clients. We won on Byju’s, we won on Hike, we won on Freecharge. so there is a bunch of new e-commerce clients that we have won on as well. One of the things that we have managed well is the balance between old,  seasoned marketers and fairly new marketers. I don’t think it’s about the marketers and the muscle that they have. It’s just about what you do for them.

     

    Any fresh thinking on participating in the creative award?

    Not really unless it dramatically changes because for us it’s really important that what it did in the market place not because we have an opinion on the creative awards, it’s only because that’s the approach we take to our work. While we are thinking about creative, we are trying to push creative boundaries but it’s not pushing creative boundaries for ourselves. It’s pushing creative boundaries for the clients.

     

    So the standpoint doesn’t change after Balki’s moved on?

    This is a question I am asked very often. It’s just that Balki planned this very well. He has not been there on day-to-day basis for sometime now and it’s a culture we all believe in otherwise we wouldn’t be spending this kind of time in the agency if we didn’t believe in the culture. It was a culture that was introduced in the agency by Balki but it’s a culture we all believed in and I’ve lived it and we breathe that culture.

     

    Plans for next year:

    I am taking away a lot of learning. I am taking away learning like conventional media is not enough, we have got to do more stuff. So those are interesting learnings that I am taking back from a lot of the work that I saw. Some of the work that has won is the work that I personally liked very much. So I think there are a lot of learnings at an individual level which I am going to take back and hopefully translate it to the agency.

     

    Amer Jaleel, Chairman & CCO – Mullen Lintas

     

    Winning has become a habit for Lowe Lintas group at the Effies. Third time in four years…

    For me personally the journey that we have started a new agency and we did a little bit of contribution this time to the MullenLowe group but I am very very excited that the work that we did on Bajaj Avenger sort of stood out and won some points for us. Next year, please watch out for us.

     

    Is there some healthy competition between you and your older sibling?

    Healthy, yes but we are not at this moment really competing but I’d like to say that we want to be a parallel agency. We have come with this objective of being a competitor not just to MullenLowe group but to the big networks, Ogilvy, JWT, to McCann of this world and we want to be that agency that makes a difference at the Effies hopefully in time to come as an agency on its own.

     

    Agencies like Pickle which were merged to form Mullen Lintas did participate in creative awards…

    I have a view on this and I want to say that whether it’s the Abby or any other awards I have always said that I would like the criteria to have a bit of contemporary input from the agencies and the thinking of today. As far as Abby considers the input from the people of today, the people who make the advertising today, if they are willing to consider the inputs of today then I don’t mind being a part of Abby

     

    What about your clients? How have they contributed to the success at Effies?

    Let’s take a case in point. Let’s take Bajaj brotherhood, such a huge and differentiated piece of work. We cannot pull it off without having our clients believe in the piece of work. So big big contribution.

     

    A word on Bajaj Auto. Other than Avenger, its Bajaj V campaign has also won great accolades. We’ve heard it from the folks at Leo but what is it that makes Bajaj a dramatically different client than others?

    I’ve been doing work with Bajaj for the last twelve or thirteen years and I think how they look at their brand, for example Avenger, you could say it’s a narrowly focused brand but in that narrow focus they work with the agency to make such a strong and incisive to the kind of audience they are talking about. If you look at the work for V, if you look at the work for Avenger, the work is so different and so incisive and so pointed towards the kind of audience that makes them of the leading clients today.

     

  • The 12th edition of the festival will be held from April 6 to 8, 2017 at The Grand Hyatt, Bambolim

    AAAI and The Advertising Club announce dates of Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club has announced the dates for the 12 edition of Goafest. The three-day fest will be held from April 6 to 8, 2017 at the Grand Hyatt, Bambolim.

     

    Said Ashish Bhasin, Chairman of Goafest 2017 & Vice President of Advertising Agencies Association of India (AAAI): “It is our endeavour to make Goafest 2017 more fascinating and rewarding for all stakeholders by providing an Enriching, Engaging and Entertaining festival experience. The objective is to offer learning enrichment to participants through thought- leadership platforms, engaging with them through debates and discussions forums on relevant and industry- imperative topics.  Keeping up the spirit and ethos of the Abby Awards, the 3 day festival will also keep participants entertained though high decibel networking events. We are sure that the Goafest 2017 will help build synergies and add significant value to the learning curve of all participants.”

     

    Speaking about the elite speaker line-up, Nakul Chopra – President of AAAI, said, “Continuing to be the most impactful ideas-exchange platform for the industry, Goafest 2017 will consist of a great mix of world-class speakers and industry thought leaders. As in the previous years, we will continue to see representation from senior advertising and marketing professionals who will share their experiences and learnings. Our effort is towards providing an interactive platform for the 2500+ participants to listen and engage with the best the world has to offer on global advertising trends and ideologies.”

     

    It is for the 10th year that AAAI and The Advertising Club will come together to deliver the Abby Awards, India’s premier awards in the field of advertising that celebrate creativity. Speaking about the awards, Raj Nayak- President of The Advertising Club said, “The initiatives introduced last year were widely appreciated by all the stakeholders and played a decisive role in establishing the preeminence of the festival and the awards. We will continue to follow the stringent standards and now well-accepted norms for the Abby awards that makes it the most competitive and sought after awards in the industry”.

     

    He further added “This year the shortlisted Abbys will also be open for the industry to review through a seven-day window before the final judging round.”

     

    The three-day festival will include the Industry Conclave to be held on Day 1; the Knowledge Seminars on Day 2 & 3. Closing the Festivals will be the Leadership Summit to be held on 8th April, 2017.

     

    The Award shows for various verticals are tentatively scheduled as under:

    :: April 6: Media & Publisher Abby Awards

    :: April 7: Radio, Radio Craft, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home & Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby Awards

    :: April 8: Digital & Mobile, Print, Film, Film Craft & Integrated Advertising Abby Awards, Gender Sensitive, and Young Abby’s.

     

  • Agencies to nominate "Best Clients" for the first time in Indian advertising awards history

    AAAI & The Advertising Club announce “Champions of Excellence Awards” to be held at Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the Champions of Excellence awards to recognize and honour six champions of excellence at Goafest 2017.

     

    Speaking about instituting the new awards, Raj Nayak President, The Advertising Club said: “We believe that this initiative will plug a very important white space in the process of celebrating excellence in advertising. The advertiser’s product or service is the raison d’etre for advertising and their role in inspiring good advertising is imperative and must be celebrated.”

     

    Added Nakul Chopra, President AAAI: “These awards celebrate clients who motivate and encourage their agencies to push the creative envelope and create winning campaigns. They also acknowledge clients who invest in meaningful relationships with their agencies.”

     

    Said Ashish Bhasin, Chairman, GoaFest: “The presentation of this award at Goafest makes our festival more complete and comprehensive. Now we have all the people playing an instrumental role in bringing alive the magic we call advertising, assembled and recognized in one place.”

     

    Nominations for the awards are invited from agencies for Champions of Excellence, and will be judged by senior members of the Awards Governing Council of the Abby awards. The entry should mention the name of a senior member of the advertiser team who could be considered for this high honor. It should include a note of not more than 500 words explaining why the individual was deserving of this award. The entry should be signed by the NCD or CEO of the Agency and sent to the AAAI (aaai@vsnl.com) before January 31, 2017. Multiple entries are permitted. There is no entry fee.