Ogilvy wins big at IndIAA awards

 

By A Correspondent

 

The second edition of the IndIAA Awards was held in Mumbai on Friday, September 16. Out of the total 20 categories, 15 of the categories received awards.

 

Ogilvy and Mather, once again, bagged the highest number of awards this year. It got five awards for the work done for clients like Dainik Bhaskar, Titan Company Ltd, Max Life,Vodafone and Rajasthan Tourism. “I think it is a wonderful show. Lots of work has been recognised and I am very glad that Ogilvy and Mather have been recognised a lot. I think we should go on and keep celebrating our successes as an industry and I am so glad that young people are doing such good work,” said Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia.

 

Jury Chairman D Shivakumar, Chairman and CEO, PepsiCo India made a presentation on the age-old discussion about agency versus clients. He drew an analogy between this situation and cricket, where he named the agencies as a team of bowlers and the clients as batsmen. He talked about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective. His advice to the participants for the next year was, “I would say be far more consumer centric. I think the ability to do something around the consumer is what will be creative.”

 

Said Srinivasan Swamy, President, IAA India Chapte:, “We had a wonderful programme today. We are delighted that the entire industry is backing IndIAA Awards. We gave awards for 15 categories out of 21. The jury did not think six categories measured enough to be given award. But overall, it has been satisfying.”

 

Pradeep Guha, Chairman, IndIAA Awards, added: “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”

 

List of Winners

1. AUTO TWO WHEELERS (Joint winners)

 

>  TVS Jupiter: Zyada ka fayda

 

Client: TVS Motor

Creative agency: Dentsu Communications, Bengaluru

 

>  Bajaj V: Invincible

 

Client: Bajaj Auto

Creative agency: Leo Burnett

 

2. CONSUMER ELECTRONICS

 

>  Micromax Unite4: Angrezipanti ko dikhao angootha

 

Client: Micromax

Creative agency: Creativeland Asia

 

3. MEDIA and ENTERTAINMENT

 

>  Dainik Bhaskar: Zidd karo duniya badlo

 

Client: Dainik Bhaskar

Creative agency: Ogilvy & Mather

 

4. CORPORATE

 

>  Mahindra: Seed the Rise for India’s Farmers

 

Client: Mahindra Group

Creative Agency – Flying Cursor

 

5. FASHION and ACCESSORIES

 

>  Titan Raga: Break the Bias

 

Client: Titan Company Ltd

Creative agency: Ogilvy & Mather

 

6. FOOD and BEVERAGES

 

>  Pepsi: Pepsi thi, pi gaya

 

Client: Pepsico

Creative agency: J. Walter Thompson

7. GOVERNMENT / MINISTRIES

 

>  Indian Army: The Most Exciting Job

 

Client: Indian Army

Creative agency: Grey Group India

8. HOME CARE

 

>  Ariel – Dads Share the Load

 

Client: P&G India

Creative agency: BBDO India

 

9. INSURANCE

 

>  Max Life: Sachchi Advice

 

Client: Max Life

Creative agency: Ogilvy & Mather

 

10. ONLINE COMMERCE

 

>  Flipkart: Flipkart matlab bilkul pakka

 

Client : Flipkart

Creative agency: Lowe Lintas Bengaluru

 

11. PERSONAL CARE

 

>  He Deo: Hai Respect Toh Spray Respect

 

Client: Emami

Creative agency: Leo Burnett

 

12. TELECOM / INTERNET / IT / APPS

 

>  Vodafone Supernet

 

Client: Vodafone

Creative agency: Ogilvy & Mather

 

13. TRAVEL, TOURISM, HOSPITALITY

 

>  Rajasthan Tourism: Jaane Kya Dikh Jaye

 

Client: Rajasthan Tourism

Creative agency: Ogilvy & Mather

 

14. PHARMA / WELLNESS / HEALTHCARE

 

>  IAPC – Last Words

 

Client: Indian Association of Palliative Care

Creative: Medulla Healthcare Communications

 

15. FITTINGS AND FIXTURES

 

>  Wintech – Soundproof Diwali

 

Client: NCL Wintech

Creative agency: J. Walter Thompson