MxMIndia

Category: Awards

  • Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations

    Josy Paul to head outdoor advertising jury at D&AD 2017

    By A Correspondent

     

    Josy Paul

    BBDO India chairman and chief creative officer Josy Paul will head the outdoor advertising jury as Jury Foreman at the 2017 D&AD Professional Awards. This was unveiled along with names of other jury foremen and women and the announcement that the 55th annual D&AD Professional Awards are now open for entry.  Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will get the chance to submit their work to be judged and win a Pencil. This work will be eligible for a Wood Pencil.

     

    The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.

     

    Said D&AD CEO Tim Lindsay: “D&AD evolves and changes to reflect the landscape of commercial creativity, which is why every year you’ll find us listening to feedback and making changes to our categories. 2017 will be the year of awarding the established and the very new. Innovation is at the heart of every great creative idea, it is how we measure creative excellence every year. With this in mind, awarding work that has nailed that initial concept but hasn’t necessarily gone into full production was a natural next move for us. At the same time, it isn’t all about the new, there is much to be learned from rewarding successful creative relationships and ideas that have survived the test of time which is why we will be looking at both ends of the spectrum this year. As ever we wait with growing excitement to see what great creative work is entered in the next weeks and months.”

     

    With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up, however as one of the most popular categories, Creativity For Good continues to develop with the addition of Product and Service Design subcategories which reflect the growing trend for these as part of creatively worthy campaigns.

     

    Also, the following categories have notable changes: Branded Film Content has been changed to Branded Content to reflect the changing media in this space and now live-streamed, audio or user generated content can be entered into this category as well as films. Branding has also had some re-organisation with Logos moving over from Graphic Design and the addition of Campaign Branding & Identity which will give design agencies the opportunity to enter specific branding and identities of campaign projects. Finally, D&AD has retired Mobile Marketing as a category as it plays a key role in most campaigns and is no longer briefed in isolation, moving instead as a sub-category to other design and marketing categories.

     

    Meanwhile, D&AD has also announced a list of senior professionals as Jury Foremen and Women. This includes BBDO India chairman Josy Paul. Commented Awards Director, Donal Keenan: “At D&AD we strongly believe in championing equality in the creative industry and aim to lead by example. This year we are pleased to announce that our line-up of Jury Foremen and Women are equally split by gender for the first time, a trend that we will work to ensure continues into the future.”

     

    – Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA

    – Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK

    – Branded Content & Entertainment: Tiffany Rolfe, Partner/Chief Content Officer, Co-Collective, USA

    – Crafts for Advertising: Toygar Bazarkaya, CCO, Havas Worldwide, USA

    – Crafts for Design: Pann Lim, Founder, Kinetic Singapore, Singapore

    – Creativity for Good: Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand

    – Digital Design: Alessandra Lariu, Former ECD Frog, Co Founder SheSays, USA

    – Digital Marketing: Farid Mokart, CEO/Chief Creative Officer, FRED and FARID, France

    – Direct: Stephane Xiberras, President/Chief Creative Officer, BETC Paris, France

    – Film Advertising: Fabio Fernandes, President/CCO, F/Nazca Saatchi&Saatchi, Brazil

    – Film Advertising Crafts: James Rouse, Director, Outsider, UK

    – Graphic Design: Su Mathews Hale, Senior Partner, Lippincott, USA

    – Integrated & Collaborative: Colleen DeCourcy, Global Executive Creative Director, Wieden+Kennedy Portland, USA

    – Magazine & Newspaper Design: Mieke Haase, Managing Partner, Loved, Germany

    – Media: Karen Blackett, Chairwoman, MediaCom, UK

    – Music Videos: Arno Moria, CEO/Executive Producer, Division Paris, France

    – Outdoor Advertising: Josy Paul, Chairman and Chief Creative Officer, BBDO India, India

    – Packaging Design: Fiona Curran, Creative Partner, Distil Studio, UK

    – PR: Simon Shaw, CCO, H+K, UK

    – Press Advertising: Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines

    – Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA

    – Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa

    – Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK

    – Writing for Advertising: Susan Treacy, EVP, Executive Creative Director,  FCB Chicago, USA

    – Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK

     

    Jury announcements will be made later in the year, full information on categories, pricing and dates can be found athttp://www.dandad.org/en/professional-awards/. The D&AD Festival will be held from April 25-27, 2017 in London. Work entered into the 2017 D&AD Awards must have been commercially released between January 1, 2016 and March 18, 2017.

     

  • After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management

    Eggfirst bags creative duties for Valentine

    By A Correspondent

     

    Eggfirst has bagged the creative mandate of the lounge wear and lingerie brand Valentine. Ashapura Intimates Fashion Ltd designs, markets and distributes fashion clothing products under the brand name Valentine. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

     

    After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management.

     

    Said Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion: “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh.”

     

    Ravikant Banka, CMD, Eggfirst, commented, “We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • APAC Effie, now in its fourth edition, continues to honour marketing communication campaigns that have achieved outstanding measurable results

    2017 APAC Effie Awards call for entries announced

     

     

    The Asia Pacific Effie Awards has announced the Call for Entries for the 2017 season.

     

    Recognised by agencies and marketers to be the most prestigious effectiveness awards in the region, tghe APAC Effie, now in its fourth edition, continues to honour marketing communication campaigns that have achieved outstanding measurable results.

     

    The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. 3 new Specialty Categories are introduced – Branded Content, Programmatic, and Seasonal Marketing.

     

    In addition, the Positive Change Effie Awards, a multinational programme run in collaboration with the World Economic Forum, is now offered as part of the APAC Effie program under Environmental – Brands and Environmental – Non-Profit.  In alignment with global practices, we have rebranded Goodworks – Brands as Social- Brands, and Goodworks – Non Profit as Social – Non-Profit under the Positive Change categories this year.  Full list of categories and category definitions are available in the Entry Kit.

     

    “As one of the most coveted accolade in this region, the APAC Effie has become the “must-enter” award in the region’s competition calendar.  This is where we can demonstrate our capabilities to deliver innovation, creative solutions and results for brands,” said Anthony Wong, the 2017 Awards Chairman. He added, “I am excited to see the cases and look forward to be inspired by outstanding work that represents the best of the region – and the world.”

     

    The 2017 Awards is now accepting entries through to December 2016 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2017.

     

     

  • Amazon's ‘Show Me More', Bajaj V’s 'The Nation's Bike' campaigns bring home the coveted metals for India

    Leo Burnett India wins two awards at WARC Prize for Asian Strategy

    WARC Prize for Asian Strategy saw Leo Burnett India and Orchard Advertising pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

     

    Orchard Advertising, a part of the Leo Burnett Group, brought home a Silver for its campaign for Amazon ‘Show Me More’ (AurDikhao). Additionally, Leo Burnett brought in a Bronze for its campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

     

    Sharing his excitement about the wins, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a by Advertise” href=”#47793503″> global brand, build local familiarity and connect.

     

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

     

    The WARC Asia Strategy Prize has emerged as a strong platform to celebrate great strategy in Asia. The approach for the awards is going beyond effectiveness and looking at the depth of insight and the quality of problem-solution, making them a true celebration of great strategic thinking.

     

    RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia expressed his elation thus: “Both the award-winning campaigns are stellar examples of work that upholds our HumanKind philosophy. I believe our wins are well-deserved because the strategic thinking is completely purpose-led. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

     

  • The agency will be handling complete creative duties of the brand

    Famous Innovations bags creative duties of CaratLane

    By A Correspondent

     

    Following a multi-agency pitch, Famous Innovations adds CaratLane to its bouquet of clients. The agency will be handling complete creative duties of the brand which was launched in October 2008 with a mission to change the way jewellery is purchased in India and recently Titan Company recently acquired a majority stake in it.

     

    Avinash Shenoy

    Said Avinash Shenoy, Business Head, Famous Innovations: “CaratLane has been listed as one of the “Top 20 hottest e-commerce sites in India” and we are proud to have the brand on board. The jewellery market is really cluttered and with a bunch of players in the market it will be by Advertise” href=”#36875890″> important for us to differentiate the brand while advertising. We are looking forward to work on a clutter breaking campaign which can help CaratLane carve its niche among others.”

     

    Said Atul Sinha, Senior Vice President, Marketing, CaratLane: “At CaratLane, innovation has been a core value, proven by many firsts such as Try @ home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners.”

     

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&RÂ’s Delhi office

    Rediffusion Y&R wins creative and digital mandate of its Aristocrat Whisky portfolio

    By A Correspondent

     

    Rediffusion Y&R has won the creative and digital mandate of Aristrocat Whisky. Its mandate comprises the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.

     

    The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.

     

    Said Anant Iyer, COO, Jagatjit Industries Limited: “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”

     

    Added Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R added: “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now.”

     

  • With this award, she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB

    MY FM’s RJ Viny bags AIB Award in London

    By A Correspondent

     

    RJ Viny, host of the breakfast show – Salaam Indore, emerged as the Radio Personality of the Year at the Association of International Broadcasters in London. With this award she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB.

     

    AIB with members from Radio FreeEurope, Radio Liberty, Radio New Zealand International, Radio Romania International, Radio Taiwan International, BBC World News, Al Jazeera, Capital FM, Bloomberg, and such reputed media organisations selected RJ Viny, giving the country its first AIB award – Radio Personality of the year.

     

    Said Harrish Bhatia CEO, MY FM: “It’s a great achievement and I am very proud of RJ Viny for bagging the 1st New York Festival award for Indore this year and bagging the 1st AIB London award for India, she is on a roll. Being a strong customer-centric organisation our focus is not only to entertain but also to add value to the listeners life by taking up issues of their concern. We invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product and showcase the real power of the medium. We are overwhelmed with the love being extended to us by our listeners not only making us the No.1 radio station in the cities that we are present in but also help us win the awards both nationally and internationally”

     

    Speaking on the win, Viplove Gupte, Chief Programming Officer said, “We have been working on differentiated and meaningful content for last couple of years. Our listeners had recognised this sea of change in our content and delivery very early and hence apart from making us the leader radio station in our cities, they have also helped us win this award.

     

  • The Ad Club and AAAI have jointly announced an 11-member Awards Governing Council (AGC) for the Abby Awards at Goafest 2017

    Ramesh Narayan to continue as chair of Goafest Awards Governing Council

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abbys at Goafest 2017.

    Ad veteran Ramesh Narayan, founder of Canco Advertising Pvt. Ltd, has been once again appointed Chairman of the AGC. The other members elected to the Council are:

     

    • Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)
    • Ajay Chandwani, Director, Percept Ltd
    • Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.
    • Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network
    • CVL Srinivas, Chief Executive Officer, South Asia, GroupM
    • M G Parameswaran, Founder at Brand-Building.com
    • Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A
    • Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup
    • Pradeep Dwivedi, CEO Sakal Group
    • Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    Said Raj Nayak, President of The Advertising Club: “We are pleased to announce that Ramesh Narayan will be the Chairman of the Awards Governing Council of the Abbys for the upcoming 2017 edition of Goafest.  Under his leadership, Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights”

    Welcoming the announcement Nakul Chopra – President, Advertising Agencies Association of India (3As of I) said “It is great to once again have Ramesh in the driver’s seat of the governing council.  His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards”

    Said Ramesh Narayan on being appointed as Chairman of the Awards Governing Council: “The Abbys are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavour to engage actively with all constituents and ensure that creativity is properly judged and celebrated.”

     

  • The icon has been created by Dentsu, Tokyo. Inspired by the roots of a tree or plant, the identity tells the story of Adfest's evolution over two decades and brings to life next year's theme, '20 Years of Diversity'

    Adfest 2017 unveils Dentsu-designed identity

    By A Correspondent

     

    The 2017 edition of Adfest, one of the first international advertising festivals, has unveiled its identity. The twentieth anniversary edition of Adfest will be held in Pattaya in Thailand from March 22 to 25, 2017.

     

    The icon has been created by Dentsu, Tokyo. Inspired by the roots of a tree or plant, the identity tells the story of Adfest’s evolution over two decades and brings to life next year’s theme, ‘20 Years of Diversity’.

     

    “In 1998, a seedling named Adfest was planted in one of the most diverse continents in the world. Its purpose was to nurture and celebrate creative talent across Asia,” explains Yoshihiro Yagi, Group Creative Director at Dentsu Inc. in Tokyo. According to Yagi, the idea of comparing Adfest’s origins to the roots of a tree came from interviewing farmers in Japan. “I spoke to some very interesting farmers who grow apples that do not seem to go rotten, even for as long as a year. It became apparent to me that to grow a good apple – while it is important for the leaves, branches, and trunk of the apple tree to be strong – the roots actually have an extremely important function. Similarly, when we talk about the growth of people and businesses, we tend to look at their appearance. But I learned how elements that can’t be seen from the outside are absolutely vital for growth. I thought about this in connection with ADFEST, and kept this idea in mind over the course of the project.”

     

    Adfest 2017 is scheduled to hold two separate programmes: Craft@Adfest, which runs on March 22 and 23 and Creative@Adfest will run on March 24 and 25.

     

  • Smaller juries will improve quality of discussion inside the jury room

    Cannes Lions announces changes to judging in 2017

    By A Correspondent

     

    Cannes Lions has announced changes to its juries. The size of the jury panels present in Cannes will be reduced by 92 members across the board, ensuring the highest standard of meaningful debate can take place.

     

    The first phase of the voting process for the Promo and Activation, Media and Direct Lions will now be completed in the weeks before the Festival by a shortlist jury. The jury members will be selected using the same process and criteria as the awarding juries and held to the same rigorous standards of neutrality and fairness, notes a communiqué. Jury panel sizes will also be reduced across the Film, Radio, Print & Publishing, Outdoor, Digital Craft, Creative Effectiveness and Mobile categories.

     

    “Protecting the integrity of the Lions is down to getting the right people in the judging room,” said Jose Papa, Managing Director of Cannes Lions. “Some juries have been much larger than others in the past as a result of the number of entries they have to judge – but it is the Titanium jury, of ten extremely well-qualified people, that is the gold-standard. After extensive consultation with previous jurors and the wider industry, we have concluded that we can reduce the number of jury members while still allowing them plenty of time to judge the work.”

     

    2016’s Titanium Jury President, John Hegarty, founder of Bartle BogleHegarty, commented, “I would rather be judged by fewer jurors who are more focused, more responsible and better qualified. Collective responsibility and the quality of discussion are lost if you have too many judges. Size is no guarantee of strength”.

     

    Added Philip Thomas, Chief Executive of Cannes Lions:  “The standard of judging and quality of our juries is one of the major factors that contributes to the longstanding value of Cannes Lions. Upholding the value of the Lion is paramount”.

     

  • Leo Burnett India is the only agency in the APAC region to win at these Awards

    Leo Burnett wins big for OLX & Bajaj V at Epica Awards 2016

     

     

    Leo Burnett India has bagged India’s sole Gold at the 2016 edition of the Epica Awards, for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX. Additionally, its work for Bajaj V, ‘Sons of Vikrant’, bagged a Bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity across the world.

     

    Leo Burnett India is the only agency in the APAC region to win at these Awards. The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’. The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year.

     

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year.  The ceremony was held in Amsterdam on November 17, 2016.

     

    Excited about the wins, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “The work for OLX and Bajaj is extremely close to our hearts. When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories. We received thousands of stories from both sides in no time. OLX India and Pakistan, along with Leo Burnett’s India and Pakistan offices, immediately got to work to tell these stories and make this happen. The result is for all of us to see.”

     

    “The work for Bajaj V was always a winner in our opinion, since the idea is so strong at its core. We documented history in four phases; spoke to war veterans and proud naval heroes of the INS Vikrant, and got them to relive their pride and sacrifices to us. The purposefulness and truth of both campaigns fit seamlessly with our HumanKind philosophy, and I am extremely happy that this work has brought in the accolades it deserves.”

     

  • MICA, The Delhi School of Communication and Jamnalal Bajaj Institute of Management Studies emerge as winners at the first edition of ‘WAT’s your Big Idea’

    MICA wins WATConsult’s big ideas hunt

     

     

    Leading digital and social media agency WATConsult wrapped up the first edition of WAT’s your Big Idea (#WYBI) on Monday with 160 entries and more than 350 students participating across colleges. #WYBI was launched last month with the aim of providing a platform offering opportunities in the field of advertising and marketing.

     

    Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

     

    Each brand associated with the competition shared a brief with the students pertaining to its target audience. While Jack & Jones wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increased their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication. LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

     

    Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry.”

     

    Kushagra Gupta from the winning team on his team’s big idea said, “Our idea is called #SeriouslyCasual. There is a notion attached with the narrative of casual that it is worn only on leisure days and not productive days. We had to hit on that idea and tap on it to change the narrative of casual that casual can also be used for doing serious work. You can to a board meeting wearing casual on a Monday as well. Your clothing does not define your productivity.”

     

     

    We want to make it bigger next year: Rajiv Dingra

     

    The ‘WAT’s Your Big Idea’ idea: I was at Cannes this year and I saw the Young Lions and felt that there is nothing like in India and I felt there is an opportunity to create an event that bridged the gap between institutes and brands and the world of advertising and digital advertising, that’s where we came up with this event. We are named WATConsult so the ‘Wat’ in ‘Wats your big idea’ is a brand play for us. Beyond that as we came up with the idea and we thought it sounded excellent and it would get people excited and that’s exactly how it did. Sometimes good ideas just need a small push and it snowballs into a big thing and that’s what has happened with this one.

     

    160 entries in the first year: That just shows that there is a huge gap in the market when it comes to the bridge between colleges and brands and the bridge between where they are at college level and they have a hunger to prove themselves and clearly brands also believe in the power of youth and freshness of ideas. They want different people coming and giving them ideas.

    We saw a lot of different entries in our first year itself. Of the 28 that got shortlisted, there were positive comments on more than 70% of them which also tells us that from a quality perspective they were fantastic and brilliant. The judges were not being lenient just because they are students, they gave a whole day to this event where they don’t give a whole day to an agency. Kudos to each of the institute for putting in the effort that they did and congratulations to the winner but overall I was happy with the way it turned out.

     

    Plans for the event next year: We want to make it bigger. We want to do a preliminary round in the colleges, start a little early than we started this year, try and widen our net and bring it down to 20-25 top-notch entires and possibly look at giving this a video platform either on digital or television so that this kind of idea and reality format can be taken to a bigger platform as well.