MxMIndia

Category: Awards

  • The two-day festival of creativity and innovation marketing communication announces speakers and website for registrations

    Stage set for Zee Melt 2016

    By A Correspondent

     

    Kyoorius is set to host Zee MELT 2016 on 26th and 27th August with a brilliant line-up of speakers and panel discussions. Being held for the first time in Delhi, the festival aims to bring together advertising, digital, marketing, emerging technologies, media and PR industry to celebrate creativity. MELT is a 2-day rollercoaster event conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    This year MELT 2016 will feature some of the most influential names in the business of creativity and marketing communications. It will have sessions curated for different interests, skill sets and audiences. From advertisers, industry experts such as Ted Mellström (Art Director, Forsman & Bodenfors, Sweden) to leading marketers like Per Nilsson (Corporate Communication & Marketing Director at Semcon, Sweden) and Mark van Iterson (Global Head of Design & Concept at Heineken, Amsterdam), the top professionals, will be presenting and engaging at the anchor events of melt. Some other speakers to watch out for are Tom Betts (Chief Data Officer, Financial Times), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Karrelle Dixon (Director of Emerging markets, Wieden+Kennedy ) to name a few.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 2000 creative, marketing people will convene to discuss, inspire and learn through sharing and interaction.

     

    The content for MELT 2016 is divided across 4 key pillars i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.

     

    Commenting on the line up, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “The aim of MELT 2016 is to spoil its attendees with choice of multiple sessions that not only excites and informs but also engages them. What sets this edition apart are the best speakers and presenters from the industry with the addition of experience zones and workshops. We want our partners and all attendees to get the most out of their time at MELT 2016.”

     

  • The awards were held in Mumbai on Tuesday, and saw 441 entries from over 70 agencies & 150 brands

    Ogilvy tops @ DMA CreatEffect Awards 2016

     

    By Anuka Roy and Santosh Jangid

     

    Winners of ECHO affiliated DMA India CREATEFFECT Awards 2016 were revealed at the Awards Gala at Blue Frog, Mumbai, celebrating India’s most creative and effective data driven marketing campaigns. OgilvyOne Worldwide was named DMA CREATEFFECT Awards 2016 ‘Agency of the year’, bagging 21 metals including three golds and a diamond, while Ogilvy & Mather was honoured with the Network of the Year 2016 title. Two new special categories were added this year ­‘Small Agency of the Year’ and ‘Brand of the Year’ to recognize the joint efforts and close collaboration between clients and small agencies to produce successful work. The awards were presented to pi communication and Britannia Good Day respectively. Hindustan Unilever bagged the ‘Client of the Year’ Award for the second year in a row with three Metals.

     

    “I feel really good that my colleagues at OgilvyOne have won this big distinction and also at the network level we have won. It always feels good to win,” said SumantoChattopadhyay, Executive Creative Director, South Asia at Ogilvy & Mather about winning the top honours. The Social Street made its debut this year and was among the top agencies in the race for ‘Agency of the Year’ award. “It is the first time we have entered the DMAECHO awards and it is a great result for us. With 3 golds we feel extremely ecstatic.”

     

    Said Dhunji S. Wadia, President at Rediffusion Y&R, who was one of the jury presidents: “Some of the best minds from both marketing and communications came together together for the judging and it has been the most robust process anywhere in the world.” Speaking about the entries received this year, he said, “The highs are getting higher and the lows are getting lower. So in the balance, some things work some things don’t. Some entries are equal to the best in the world. The emphasis was more on data driven management. So that is where the jury spent more time deliberating and trying to see that it is true to the cause.”

     

    Sapient Nitro won the Grand Prix in the Media Effectiveness category for Nestle India’s ‘100 and Running’ campaign, while Mindshare India bagged it for Pepsico’s ‘Google Maps went beyond giving directions’ in Creative Effectiveness ­ Interactive category. The Diamond Award went to Ogilvy One Worldwide in the Business Effectiveness category for Amazon Fashion­ Kya Pehnu campaign.

     

    The Awards Gala, was attended by over 200 industry leaders, presented a total of 144 citations, including 25 Golds, 45 Silvers, 46 Bronze and 23 Leaders to the shortlisted winners out of 441 registered entries from over 70 agencies and 150 brands. The celebrity chief guest for the evening was Boman Irani who kept the audience entertained and engaged with his short speech.

     

    This year, notable winners were campaigns from IBS with 40 points, The Social Street with 25 points, PHD with 24 points and Sapient Nitro with 16 points.

     

    Talking about future plans for the awards, Vatsal Asher, Global Envoy of International ECHO and CEO and Co­-Founder,Association of Data­-driven Marketing and Advertising in Asia (DMAAsia) said, “We continue to grow and we are now responsible for finding entries from not only countries and agencies in Asia but from the Middle East and North Africa region also. So we are taking the DMA international ECHO to more markets, more agencies, more brands and more geography. So this year we have the Asian addition happening in Singapore in October and the Middle East and North Africa edition is happening in December at Dubai. Next year we will be having many more enhancements to the DMA international ECHO program.”

     

    “This is the biggest show for the direct and digital data driven industry. It recognizes people who have produced scintillating work that is also effective. So, for them it is their stage, their recognition. I am happy to be a part of that,” said Rakhshin Patel, Jury Chairperson and MD, Pi Communication. “We have run this for about four or five years and the India chapter just gets bigger. So, last year we added Asia, this year we are going to add Middle East too,” she said about the journey so far.

     

    Added Shelly Singh, also Global Envoy of International ECHO and COO and Co­-Founder, DMAAsia, “The winners epitomise the very best of creative effectiveness, that is, creativity that has driven exceptional results and profit growth. Marketers in India are extremely excited about the ECHO Awards to get global recognition for their work.”

     

    ECHO affiliated DMA CreatEffect Awards 2016, India Edition is organised by DMAAsia with an objective to celebrate India’s best and most creative and effective data driven marketing and advertising campaigns. The Asia and Mena editions of ECHO affiliated Awards are scheduled to happen on October 5 in Singapore and subsequently at Dubai respectively. The calls for entries to both are open till August 31.

     

  • Ujjivan is now continuously building the railroads for developing a powerful 360 degrees communication campaign for its launch which will span multimedia efforts

    Ujjivan Fin mandates DDB Mudra for integrated comms

    By A Correspondent

     

    In another decisive move aimed at building a powerful Small Finance Bank Brand, Ujjivan announced that following a highly competitive multi-agency pitch, DDB Mudra Group has won the mandate to be its integrated communications agency to work on the transition to becoming a Small Finance Bank.

     

    Taking full cognizance of the brand and marketing challenges in this competitive space, Ujjivan is now continuously building the railroads for developing a powerful 360 degrees communication campaign for its launch which will span multimedia efforts.

     

    Speaking on this development, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Financial Services said, “After a very intense and hard fought competitive pitch lasting over two months, which saw India’s finest advertising agencies vying for the account, we are absolutely thrilled to have DDB Mudra on board as our Integrated Communications Partner”.

     

    DDB Mudra’s granular understanding of the category during their pitch and strategy presentations, their innovative approach to category creation combined with a highly committed leadership team and deep understanding of financial inclusion and social values is reassuring. We are confident they will ably partner us to launch the small finance bank.”

     

    “DDB Mudra’s past track record of creating powerful Indian brands from scratch and their powerful Integrated Advertising & Marketing Services offerings coupled with DDB’s global brand building repertoire will help Ujjivan create a distinct and stand out brand identity in the competitive SFB space.” he added.

     

    The account will be managed from the agency’s Bengaluru office and will be spearheaded by Sujay Ghosh, Executive Vice President & Business Partner, DDB Mudra South and East.

     

    Madhukar Kamath

    Madhukar Kamath, Group CEO & MD, DDB Mudra Group remarked, “The Ujjivan Financial Services pitch process was perfect. Not just exciting, but professionally conducted.  The interaction with Mr. Sumit Ghosh and his leadership team were truly insightful and educational.   My colleagues and I, are truly excited.   The partnership will be one to cherish.”

     

    Ranji Cherian, President, DDB Mudra South and East added, “We are extremely privileged to be chosen by Ujjivan Financial Services as their integrated communications partner. To us this is both exciting & challenging. We will leverage all our strengths as a Group to build a dominant position for the brand in the marketplace. We look forward to working closely as a team.”

     

    Ujjivan started operations in Bengaluru in 2005 and serves over 32.79 lakh active customers through 469 branches and 8,258 employees spread across 209 districts and 24 states in India, making it the largest MFI (Micro Finance Institution) in terms of geographical spread.

     

    It also undertakes robust financial literacy program and community development & disaster relief programs for customers in collaboration with Parinaam Foundation which is a non-profit organization.

     

  • The global awards are aimed at recognizing and rewarding the brands and agencies who #GoLive best

    Twitter announces first annual Twitter Awards

    By A Correspondent

     

    Twitter has announced the first annual Twitter Awards to recognize and celebrate the amazing creative work of ad clients all over the world. The current advertising landscape is thriving with various innovative, imaginative, and exciting activities on Twitter. The Awards are an attempt to recognize the advertisers who have risen above the competition over the past year.

     

    Twitter will be capturing the awesome work in six categories- with one gold, two silvers, and three bronze prizes handed out for each category:

    :: The #Live award recognizes the campaigns that best used Twitter to connect with people live during events, television, and global moments. Because everyone wants to talk about what’s happening now.

    :: The #Impact award recognizes the campaigns that rode their thoughtful strategies all the way to sweet ROI results.

    :: The #Creativity award recognizes the boundless creativity and shoot-for-the-moon innovation that flourishes on Twitter.

    :: The #Scale award celebrates the campaigns that generated worldwide awareness and engagement, and had major cultural impact. In other words, the campaigns that rocked the globe.

    :: The #Customer award celebrates businesses that excelled at using Twitter for customer service and made loyal friends for life by treating their customers like, well, family.

    :: The #Growth award recognizes small businesses that used Twitter Ads to grow, expand, and spread their wings.

     

    In addition to major bragging rights, award winners may receive a coveted award perfect for mantels or glass cases, recognition on Twitter and/or marketing.twitter.com, Twitter Flight School, as well as a special digital presence at Twitter headquarters. The panel of judges includes industry experts and executives from agencies, brands, and other esteemed professionals who are pioneers in the arena of advertising.

     

    The submission deadline is 23th September 2016, and the results are scheduled to be announced on 10th November 2016

     

  • These entries were judged by 133 media professionals across 35 categories on 27th & 28th July, 2016 in Mumbai & 2ndAugust, 2016 at Delhi

    Emvies 2016: Shortlisted case studies to be showcased

    By A Correspondent

     

    The Advertising Club received a record number of entries at EMVIES this year. The aggregate of 971 entries is the highest ever received by the Ad Club in sixteen years of organizing EMVIES.

     

    These entries were judged by 133 media professionals across 35 categories on 27th & 28th July, 2016 in Mumbai & 2ndAugust, 2016 at Delhi.

     

    Based on the aggregate scores assigned by the judges, the EMVIES Committee at the Ad Club has shortlisted 177 case studies that will be presented from Monday, 22nd August to Friday, 26th August, 2016 at Manik Sabhagriha Auditorium, Vishwakarma, M. D. Lotlikar Vidya Sankul, Opp. Lilavati Hospital, Bandra Reclamation, Mumbai from 2.00 pm to 6.00 pm. The entry to this function is free for all.

     

    The case study presentation is a final round of judging and the Jury comprises of big names from the Marketing fraternity. An added attraction is that the audience will also get an opportunity to exercise one vote everyday if and only if they are present before 2.00 p.m.

     

    The EMVIE trophies will be presented at the Grand Gala Awards Ceremony on Friday, 2nd September, 2016 at the Ball Room, 9th Floor, The St. Regis (Hotel Palladium), Lower Parel, Mumbai at 6.30 p.m.

     

    The event is powered by Colors and supported by Google.

     

  • Hindustan Unilever bagged five awards, followed by LG with 3 wins, and Mondelez & Coca-Cola with 2 wins each

    HUL tops Zee Mindspace Awards winners

     

    By A Correspondent

    Video by Santosh Jangid

     

    On Saturday, amidst a cross-section of the advertising and marketing fraternity, Zee Entertainment Enterprises Limited announced the winners of the first edition of ‘Zee Mindspace Awards’ with the aim recognising brands that have captured maximum ‘MindSpace’.

    Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on the second (and last day) of #ZeeMelt 2016.

    https://www.youtube.com/watch?v=zJEcze7oMls

    Speaking at the awards function, Punit Goenka, MD & CEO, ZEEL said, “Zee Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

     

    Said Sunil Buch, Chief Business Officer, ZEEL who spearheaded the initiative, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. The Zee Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”

     

    Added Prashant Singh, Managing Director, South Asia, Nielsen: “Zee Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

     

    The awards event was hosted by actor and television presenter, Gaurav Kapur

     

    List of winners of ZEE Mindspace Awards 2016 across categories:

    Category

    Brands

     

     

    Air Conditioners

    LG

    Airlines

    Air India

    Banks

    State Bank Of India

    Bathing Soap

    Dove

    Biscuits

    50-50

    Cereals/Oats

    Kellogg’s

    Chocolates

    Dairy Milk

    Cold Beverages (Aerated)

    Coca-Cola

    Cold Beverages (Non Aerated)

    Maaza

    Confectionaries (toffee, gums, mint)

    Cadbury Choclairs

    Deodorants

    Fogg

    Fabric care items [Washing powder/soap, fabric softeners]

    Surf Excel

    Face Wash

    Himalaya

    Fast food chains

    McDonald’s

    Four-Wheeler

    Maruti Suzuki

    Hair Color and Dyes

    Garnier

    Hair Oil

    Parachute Advansed

    Life Insurance

    LIC

    Mobile Service Providers

    Airtel

    Mobile/Smartphones

    Samsung

    Moisturizer/Body Lotion

    Vaseline

    Mosquito Repellents & Home Insecticides

    Good Knight

    Noodles/Pastas

    Maggi

    Online Shopping

    Flipkart

    Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens)

    Lay’s

    Paint

    Asian Paints

    Refrigerators

    LG

    Shampoo & Conditioner

    Dove

    Skin Cream

    Pond’s

    Tea/Coffee

    Tata Tea

    Toothpaste/Toothbrush

    Colgate

    TV Sets

    Sony

    Two-Wheeler

    Honda

    Tyres

    MRF

    Washing Machine

    LG

    Water Purifiers

    Aquaguard
  • This will be the second edition of the awards instituted by the India chapter of the International Advertising Association

    IndIAA Awards set for September 16

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

     

    D Shivakumar, Chairman & CEO, PepsiCo India, chaired a jury of senior business leaders, which included Shantanu Khosla, VL Rajesh, GeetuVerma, Sanjay Behl and Amit Syngle.

     

    Said Shivakumar: “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about four-and-a-half hours reviewing some outstanding and some average work. We judged the commercials and the whole campaign under three parameters: 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualised brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple and clear. I wish all the winners the very best and for those who haven’t won, best of luck for the next time”

     

    Pradeep Guha

    Added Pradeep Guha, Chairman, IndIAA Awards: “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is slated for September 16 at the ITC Maratha, near Sahar Airport in Mumbai.”

     

     

    Srinivasan K Swamy

    Said Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global: “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

     

  • Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury

    Jury for Kyoorius Design Awards unveiled

    By A Correspondent

     

    Kyoorius unveiled its jury for the fourth edition of the D&AD-backed Kyoorius Design Awards. The jury sessions will take place from September 2 to 4, 2016 at the Ecole Intuit Lab Mumbai. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury at the Kyoorius Design Awards this year. The Kyoorius Design Awards honours outstanding creative work in the Indian visual communications sphere.

     

    A total of 468 entries across all categories were received this year, from design studios, advertising agencies, freelance designers, brand consultancies and corporate from across India. The jury this year comprises Tnop Wangsillapakun, Founder & Design Director, TNOP Design, Prasanna Sankhe, Co-Founder and Creative Head, Hyphen,  SaritaSundar, Founder, Hanno, Kurnal Rawat, Creative Director, Landor, Katherina Tudball, Design Director, The Partners and Ayaz Basrai, Co-Founder, The Busride Design Studio

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “With our latest edition of Kyoorius Design Awards, we are delighted with the quality and range of entries received. The jury – a mix of international and Indian experts – will have some tough choices to make over the next few days. Kyoorius has an open jury policy and people from the media and industry are allowed to attend these sessions to interact with the jury and be inspired by the exceptional entries received this year”.

     

    The Kyoorius Design Awards night will be held on October 01, 2016, the last day of the Kyoorius  Designyatra which has moved its venue from Grand Hyatt in Goa to the Fairmont Hotel inJaipur.

     

  • 1600+ delegates attend the two-day India Affiliate Summit

    IAMAI hosts ‘India Affiliate Summit’

    By A Correspondent

     

    Underlying the importance of affiliates in the digital marketing age, Ravi Bansal, Head Traffic and Content, LeEco, said, “Affiliates have the potential to be as big as AdWords or FB, but the only thing stopping is the visibility to the advertisers. The way we have AdExchange, we could have an Affiliate Exchange.” He was participating in a panel discussion on ‘Anatomy of Perfect Affiliate Marketing’ at the India Affiliate Summit, organised by Internet and Mobile Association of India (IAMAI), in association with VCommision.

     

    The speakers at the two-day event were unanimous in their views that Affiliate Marketing is a key enabler today. In her address, Parul Bhargava, Co-founder & CEO, vCommission Media, mentioned that the affiliate network has been growing steadily in India despite the fact that it is still at a nascent stage. She underlined the importance of a strategic partnership amongst the various channels such as advertisers, brands, publishers, which could be a win-win for all the stakeholders.

     

    Anurag Gupta

    In his address, Anurag Gupta, Founder & MD, DGM India, said that the advertisers would need to recalibrate their affiliate strategy to derive best mileage out of the Affiliate Channel. This will continue to be one of the most cost effective channels of customer acquisition.”

     

    A whitepaper titled, ‘Affiliate Marketing – What is the big deal’, jointly prepared by IAMAI and Tata Strategic Management Group was also released on Day 1 of the event. Releasing the paper, Sourabh Gupta, Engagement Manager – Technology & Digital, Tata Strategic Management Group, said “Industry often takes a myopic view on affiliate marketing by limiting it to sales. We, at TSMG believe that technology evolution would not only drive but also re-shape affiliate marketing in India. Companies across industries should re-align their conservative outlook towards affiliate marketing thus driving disproportionate results.”

     

    Speaking at the summit, Milind Pathak, Chief Operating Officer, Madhouse India, emphasised that in today’s connected world the modern marketer has to think beyond the obvious. He said: “Affiliate Marketing is not only about getting the downloads; with technology moving towards programmatic, data intelligence and attribution, marketers today can identify the time when a consumer will convert and that to in real time.” Marketers today can take all these innovations, combine them together and create a cracking campaign with effective strategy that will surge brand impact and customer engagement, at the same time driving a defined  outcome, he opined.

     

  • Mindshare bagged the coveted Media Agency of the Year title at the Emvies 2016 with Hindustan Unilever being the Media Client of the Year

    Mindshare & HUL bag top Emvies honours

     

    While the city was getting set for the dhol tasha brigade for Ganesh Chaturthi, at Lower Parel’s St Regis Hotel, there was another kind of drumbeating and hooting. It was the evening of Emvies 2016, the biggest and most coveted awards for media agencies in India.

     

    Ad Club President Raj Nayak initiated the event (emceed yet again by Brian Tellis) by stating that the 16th edition of Emvies is special not only because it is his first time as the President but this time all records have been broken with close to 1000 entries coming in. He set the tone of the evening by finishing his speech with the chants of ‘Ganpati Bappa Morya!’

     

    Mindshare maintained the top spot in the 2016 Emvies, with eight Gold, 18 Silvers and 15 Bronze metals. The agency has always had anexciting run at the Emvies, winning the media agency of the year award for six straight years till 2013. In Emvies 2014, Maxus broke Mindshare’s winning streak and won the top agency title. “One is you are habituated to doing something different. You get habituated to doing something that is working for your brands. There is a sense of responsibility that comes from leadership and being a leader in the market. Our job is to challenge the status quo and get the work done for the brands. The end result is that we are winning awards,” said Prasanth Kumar, Mindshare, CEO South Asia, about the reason behind their success.

     

    The agency’s golden run included Best Media Strategy–Consumer Products- for Hindustan Unilever Limited’s (HUL) ‘6 Pack Band’ for Brooke Bond Red Label. In the Best Media Innovation –Branded Content, Mindshare swept up two silvers. The first came for the award winning Brooke Bond Red Label campaign, while the second was for PepsiCo India’s ‘Pepsi- When consumers became co-marketers’. They also won gold for HUL’s ‘Before Iftar time, its Lifebuoy time’ for Lifebuoy in the Best Media Innovation: Digital-Mobile. The Grand Emvie was bagged by Mindshare and Pepsi for  ‘Pepsi- When consumers became co-marketers’.

     

    Lodestar UM and Maxus were tied at the second place in the media agency tally with 135 points. The former won six gold, three silver and three bronze metals while the later won four gold, five silver and five bronze metals. Lodestar UM gave a tough fight to both Maxus and Madison Media. Half-way through the results there was tug of war going between these three for the second, third and fourth position. But at the end, Madison Media had to settle for the fourth position with 75 points. Speaking about their win, Dhruv Jha, GM, IPG Media Brands said, “We always love winning and we always have been winners. IPG Media and Lodestar UM plus Initiative Media, we have done really well today. We had a shortlist of about 14 and we have converted 12 of them. I was confident we are going to win but winning so big was a little surprise, but when we came close we knew we were there.”

     

    The other big award of the evening, Best Media Client of the Year went to HUL. “The biggest award that we get is the kind of love consumers have for our brands and that is what we work for. But it is always nice to have peer appreciation for the work that we do and it is inspiring and pushes us to do more. You get appreciation for something consumers responded to positively and loved it. That is the reason why we feel awards are important,” said Gaurav Jeet Singh, Head, Media Services, HUL, after the win.

     

    Another highlight of this year’s Emvies was the entry of the newbies like The Social Street and ibs in the Top 15 of the point’s tally, with The Social Street finishing seventh with 35 points.

     

     

     

  • A quick chat with GauravJeet Singh, Head, Media Service at Hindustan Unilever

    Always nice to have peer appreciation: GauravJeet Singh, HUL (+Video)

    The Best Media Client of the Year crown went yet again to Hindustan Unilever Limited (HUL) at Emvies 2016. Minutes after accepting the honour, MxMIndia spoke with  GauravJeet Singh, Head, Media Services, HUL about the secret behind HUL’s success and much more.

     

    Yet another Emvies Best Media Client title. What is the secret of your success over successive years?

    I think there are two-three reasons. Great work comes from great partnerships. I think the kind of media partnerships we have with our agencies Mindshare, PHD- the rapport has been extraordinary and they have done some extraordinary work over the years. The way they work so closely with the brand teams to bring alive what the brand stands for, I think that just opens up the doors for great appreciation. That is a big reason why we manage to do so well in awards every time.

     

    With so many clients and so much of advertising activity, how is it that HUL wins the award every time?

    I think it is right that it is consistency that is very critical in any work that you do and a big part of that consistency comes from the fact that we are so sharply in the brand. We keep telling our brand story year after year and bring it alive in various ways. We do it at scale, making sure that we get to the right consumers with the right message and because we do it so consistently, it essentially works to a great extent to the advantage of the brands. I think that is the reason why they do get appreciated. For us, the bigger appreciation is the consumer’s love for our brands and that keeps us encouraging to do more and more around that space.

     

     

    The focus is more on media innovation. Is that right?

    Innovation for innovation sake is of very less use, it is the sharpness of bringing alive what you want to do on the brand. That itself is one of the roots of innovation. It could be bringing branded content. But I think we do not prescribe what the root should be, what we do prescribe is the end and the end is that we should be able to tell great brand stories, take up brand stories to consumers in a fashion that is appreciated and loved by consumers.

     

    How much do awards matter to you?

    The biggest award that we get is the kind of love consumers have for our brands and that is what we work for. But it is always nice to have peer appreciation for the work that we do and it is inspiring and pushes us to do more. You get appreciation for something consumers responded to positively and loved it. That is the reason why we feel awards are important.

     

  • Tokri.com is a Pune-based hyperlocal delivery startup

    IBD bags strategic and creative mandate for Tokri.com

    By A Correspondent

     

    IBD has won the strategic and creative mandate of Tokri.com, a hyperlocal grocery and daily needs’ delivery brand operating in Pune. Multiple agencies pitched for the account, with IBD emerging victorious, riding on its creative and strategic brilliance.

     

    IBD provided a differentiated strategy for Tokri.com in its pitch and also brought onboard actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.

     

    Said Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”

     

    Commenting on the account win, Rahul Gupta, Managing Director, IBD said “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”