MxMIndia

Author: Our Staff

  • To enhance brand persona and philosophy

    Gozoop Group secures mandate for BN Group

    Gozoop Group, has secured the integrated marketing mandate for edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include brand communication strategy, which effectively conveys the brand persona and philosophy.

    Commenting on the partnership Anubhav Agarwal, Managing Director & CEO, BN Group said: “BN Group is delighted to partner with GoZoop as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    Added Mohit Ahuja, President, GoZoop Group: “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GoZoop are really enthusiastic to kickstart the campaign.”

  • The brand offers new trims at attractive price points

    Cheil India rolls out campaign for MG Motors

    Cheil India has rolled out a new campaign for MG Motor India. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.

    Said Udit Malhotra, Head of Marketing, MG Motor India: “Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love.”

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”

  • Highlights ease of investing in MF through a SIP

    Publicis Worldwide conceptualises ad film for HDFC MF

    Publicis Worldwide India has conceptualised an ad film titled ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the ‘Zindagi Ke Liye SIP’ campaign launched last year.

    Speaking about the film, Oindrila Roy, Managing Director, Publicis Worldwide India, said: “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”

    Added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India: “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest.”

  • Includes provisions for static media, digital media

    Laqshya Media bags 10-yr ad rights for Kochi airport

    Laqshya Media Group has announced the acquisition of advertising rights for Kochi’s Cochin International Airport. The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations.

    Said Atul Shrivastava, CEO of Laqshya Media Group: “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

  • To 'elevate' brand, engagement and consumer connect

    Akasa Air teams up with Content Lab

    Digital marketing agency and production house The Content Lab has signed a partnership with  Akasa Air. This collaboration aims to “enrich” Akasa Air’s brand presence and “amplify” its marketing endeavours on the digital front.

    Said Belson Coutinho, Co-Founder, Chief Marketing Officer and Chief Experience Officer of Akasa Air: “I am super-excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among  the most loved brands globally.”

    Added Vaibhav Mehta, CEO of The Content Lab: “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers.”

  • An exploration of the evolving landscape of the Indian advertising industry

    Dentsu India launches ‘Dentsu Digital Report 2024’

    Dentsu India unveiled the ‘Dentsu Digital Report 2024’ – an insightful exploration of the evolving landscape of the Indian advertising industry. The report, now in its 8th edition, not only forecasts the industry’s growth trajectory but also delves into emerging trends that promise to reshape the advertising landscape.

    The report showcases the Indian advertising sector’s resilience and vibrancy, forecasting a robust Compound Annual Growth Rate (CAGR) of 9.86%. The industry is poised to reach a staggering Rs 112,453 crore by 2025. An in-depth analysis of advertising spending patterns across key sectors, including FMCG, e-commerce, consumer durables, and automotive, reveals a significant shift. Digital media has emerged as the dominant medium, now constituting 44% of the total advertising expenditure, surpassing television.

    The Dentsu India Digital Report 2024 forecasts new avenues for growth in unconventional sectors like tourism, government, and real estate. It showcases innovative strategies that captivate audiences, emphasising the pivotal role of regional and vernacular content, influencers, and user-generated content in establishing meaningful connections with consumers.

    To access the full report, please click here: https://www.dentsu.com/sg/en/reports/dentsu_india_digital_advertising_report

    Said Harsha Razdan, CEO South Asia, Dentsu: India’s digital revolution is more than a surge of numbers; it’s a wave of change that is sweeping across our lives, our industries, and our society. Artificial intelligence is the driving force behind this change, enabling our e-commerce market to reach $200 billion by 2026. But as we embrace this AI-powered era, we must also redefine our vision of success. It’s not enough to aim for financial growth; we must also strive for social good. We must be human in the face of technology—empathetic, creative, and courageous—shaping the future of Indian advertising with transparency, accountability, and ethics. The Dentsu India Digital report 2024 is not just a snapshot; it’s a call to action to join us in creating a future that is ours to shape.

    Added Narayan Devanathan, Group Chief Strategic Advisor, Dentsu India: The Dentsu India Digital report is a testament to our commitment to providing our clients with the best-in-class solutions and insights that help them navigate the dynamic and complex media landscape. We believe that digital media is not just a medium, but a mindset that drives innovation and creativity across all platforms and formats. The report showcases how digital media has become the dominant force in the industry, surpassing television and influencing other media as well. It also reveals the potential of emerging sectors, trends, and technologies that will shape the future of advertising and consumer engagement. We are confident that this report will serve as a valuable resource for advertisers, media owners, and industry stakeholders, as well as inspire them to embrace the opportunities and challenges that lie ahead.

  • To unite gamers and industry leaders

    India Gaming Show 2024 to he held in Pune

    The 6th edition of the India Gaming Show 2024, jointly organised by the Confederation of Indian Industry and Indian Digital Gaming Society (IDGS) supported by Ministry of Electronics and Information Technology, Invest India, MeitY Startup Hub and Media Entertainment Skill Council is all set to take centrestage from March 14 to 16, 2024, at the Messe Global Laxmi Lawns in Pune.

    The India Gaming Show 2024’s main attractions are the gaming exhibits by JetSynthesys, Krafton India, Samsung, Philips, Western Digital, OnePlus, and Sony PlayStation to name a few. Leading gaming firms will have a wide variety of booths at the event, showing the newest gaming accessories, software, and hardware.

    Said Rajan Navani, President, Indian Digital Gaming Society (IDGS): “The India Gaming Show 2024 is not just a showcase of the latest gaming trends but a celebration of the thriving gaming community in India. We are thrilled to bring together gaming enthusiasts, industry leaders, and innovators to Pune for an unforgettable experience.”

  • 10.2% AdEx growth in 2024

    10.2% AdEx growth in 2024

    GroupM India released its annual This Year Next Year (TYNY) report in Mumbai on Tuesdays. The overall ad revenue is expected to reach Rs 155,386 crore in 2024, with an incremental Rs 14,423 crores compared to 2023. This is a growth of 10.2 year-on-year.

    Digital at 13% growth is driving overall ad revenue growth in 2024, as per the report. It  will take 57% share of AdEx pie in the year. All other media combined to grow at 6.8% in the year.  Of the 14,423cr of incremental ad revenue in 2024, 70% to go to digital.

    Within digital, retail media driving growth; CAGR of 41% in 2019-24F. Digital extensions of TV estimated at INR 5,750cr in 2024. Auto, realty, retail, SME estimated to drive growth in 2024

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, CEO, GroupM South Asia: “Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2%, India will be the fastest growing top market. 2024 will also see an upside from the spends leading to the General Elections. Digital particularly retail media and digital extensions of TV are expected to drive the growth. SME continues to fuel the growth. Linear TV is at a point of inflection and needs to be enabled with rapid deployment of technology to stay relevant.”

    Ashwin Padmanabhan
    Ashwin Padmanabhan

    Added Ashwin Padmanabhan, President – Investments, Trading, and Partnerships, GroupM – India: “The advertising landscape is evolving with the fragmentation of search, rapid rise of influencer marketing and retail media. Reflecting this, at INR 88,502 crores of the overall Rs 155,386 crore, digital will contribute to 57% of all ad revenue. Within digital ad revenue, search contributes 22%, retail media 18% and the rest 60%. Sectors like Auto, Realty and Offline Retail are expected to power the overall advertising growth.”

    Parveen Sheik
    Parveen Sheik

    Said Parveen Sheik, Head of Business Intelligence, GroupM India:  “Global advertising presents a steady picture: a projected 5.3% global growth in ad revenue for 2024, reaching $936 billion, with digital leading the charge at a commanding 79% share of all ad revenue. India continues to be ranked 8th globally and its ad revenue growth among its peers is a testament to its potential and resilience. Adaptability is key to navigating an evolving advertising landscape amidst inflation and geopolitical tensions.”

    Parthasarathy Mandayam
    Parthasarathy Mandayam

    Added Parthasarathy Mandayam (Maps), Chief Strategy Officer – GroupM South Asia, “Zero Party Data will come to the fore, providing insights on attitudes, behaviour, and product consumption. The availability of granular data will lead to micromarketing strategies, be it in market prioritisation, ultra-niche consumer segments and micro influencers. Advances in AI will also transform measurement, messaging, and media optimisation.”

    Priti Murthy
    Priti Murthy

    Said Priti Murthy, President -GroupM Nexus, “In 2024, brands will shift their focus to consumer experience through performance marketing, integrating brand activities and emotions. Search marketing will become more diverse due to growing complexity and skillsets. Attention planning will impact growth narratives and ROI. Technology will aid hyperlocal marketing, but modern retail still has room for digital growth.”

    The GroupM TYNY report also unveiled several evolving trends for 2024.

    Key trends include:

    • Increasing influence of gen-alpha will drive distinctive marketing strategies
    • Attention Planning – customising insights for actionability
    • 21% of television homes to be addressable in 2024
    • Sports to focus on immersive experience journeys
    • Brand marketing becomes more accountable on performance, breaking silos
    • Step-up on search
    • Ecommerce drives deeper into organisations
    • India’s general and modern trade getting digitised leading to rise of omnichannel commerce
    • Rapid developments in AI will transform media, messaging, and measurement
    • AI and technology dominate the content landscape and creator economy
    • Importance of niche consumer segments will power the growth of micromarketing
    • With consent becoming critical, zero party data will empower various areas of marketing
  • To steer the brand's strategic initiatives

    Shishir Mishra now Brand Director for Citroën

    Shishir Mishra
    Shishir Mishra

    Stellantis India has elevated Shishir Mishra as Brand Director for Citroën in India. In his new role, Mishra will be responsible for steering the brand’s strategic initiatives and further strengthening Citroën’s presence and impact in the Indian automotive market.

    Commenting on the appointment, Aditya Jairaj, CEO & Managing Director, Stellantis India, said: “We are delighted to appoint Shishir Mishra to lead Citroën in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroën’s brand strategy in this dynamic market. I am confident that under his leadership, Citroën will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India.”

  • Deadline for Entries 15th February

    IAA Olive Crown jury announced

    The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    :: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)
    :: K V ‘Pops’ Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)
    :: Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)
    :: Tista Sen (Creative Brand Consultant)
    :: Carlton D’Silva (Co-Founder, Musemakers & House of Awe)
    :: Mukund Olety (Chief Creative Office, VML)

    Said Avinash Pandey President IAA: “This is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5, 2024.”

    Added Janak Sarda Chairman Olive crown Awards Committee: “I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well.”

  • In conjunction with Amazon Ads

    Publicis unveils first edition of Digital Growth Marketing Playbook

    Publicis Commerce India announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how “advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall business growth”.

    Said Anshul Garg, Managing Partner & Head at Publicis Commerce India: “Growth marketing goes beyond a mere collection of brand awareness and general promotional marketing strategies. It signifies a shift in the approach to marketing and placing comprehensive growth at its core. Armed with Digital Growth Marketing Playbook’s strategic insights, marketers can fully harness the potential of growth marketing to elevate their businesses to unprecedented levels of success.”

    Added Kapil Sharma, Director, Growth Customer Sales at Amazon Ads: “Growth marketing can help brands across all categories and price points to unlock additional opportunities with strategic and long-term focus towards marketing. The inaugural edition of the Digital Growth Marketing Playbook offers directional steps to brands in the marketing world, providing insights, strategies and practical guidance to help businesses of all sizes achieve their goals.”

  • Promises to be a star-studded event

    Sony Sports secures rights for CCL Season 10

    Sony Sports Network has secured television broadcast rights for the 10th season of Celebrity Cricket League (CCL).

    It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    Added Vishnu Induri, Founder of CCL: “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”