Publicis Commerce India announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how “advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall business growth”.
Said Anshul Garg, Managing Partner & Head at Publicis Commerce India: “Growth marketing goes beyond a mere collection of brand awareness and general promotional marketing strategies. It signifies a shift in the approach to marketing and placing comprehensive growth at its core. Armed with Digital Growth Marketing Playbook’s strategic insights, marketers can fully harness the potential of growth marketing to elevate their businesses to unprecedented levels of success.”
Added Kapil Sharma, Director, Growth Customer Sales at Amazon Ads: “Growth marketing can help brands across all categories and price points to unlock additional opportunities with strategic and long-term focus towards marketing. The inaugural edition of the Digital Growth Marketing Playbook offers directional steps to brands in the marketing world, providing insights, strategies and practical guidance to help businesses of all sizes achieve their goals.”