MxMIndia

Author: Our Staff

  • To underline the importance of Insurance

    Tata AIA partners with Atul Khatri and Kenny Sebastian

    Tata AIA Life Insurance (Tata AIA) has unveiled a campaign featuring Atul Khatri and Kenny Sebastian, stand-up comedians.

    Commenting on the campaign, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said: “At Tata AIA, we are committed to empower consumers and equip them with the right financial advice and insurance solutions. To communicate these important aspects, we thought of going unconventional and partnered with Atul Khatri and Kenny Sebestian, two outstanding names in the stand-up comedy world. We are sure that our campaign and consumer-centric life insurance solutions will enable our consumers to be ‘har waqt ke liye taiyaar’ and lead a ‘fikar-free’ life.”

    The task of creating the campaign was entrusted to the digital marketing and advertising agency, Admatazz.

    Sharing his experience Yash Chandiramani, Founder and Chief Strategist of the agency, said, “We had an absolute blast conceptualising and executing this campaign. The brief was very clear and based on strong insights. We had to unlearn a lot of advertising for this campaign as the films had to be as native as possible. It’s exciting to see a life insurance brand take a not-so-serious route in India and we are even more excited to be playing a part in it.”

  • With 580+ million viewers globally

    Zee5 celebrates 6th anniversary

    Zee5, the homegrown video streaming platform, and the OTT arm of Zee Entertainment Enterprises Ltd. (ZEEL), has completed six years of existence.

    Speaking on the occasion, Amit Goenka, President – Digital Businesses & Platforms, Zee Entertainment Enterprises Ltd. said: “Over the last six years, Zee5 has played a pivotal role in delivering accessibility and affordability to its consumers across the globe. As we cross yet another milestone in our journey, our aim is to further fortify the synergies between content and technology to build a robust consumer experience across connected devices. While we remain committed to offering immersive entertainment experiences to our consumers across our digital platforms, the parallel growth trajectory of the linear and digital ecosystem will enable us to further strengthen our capabilities. As the digital landscape matures steadily, and improved infrastructure further proliferates the ability for transactions on digital platforms, the opportunities remain endless. As pioneers in the industry, we will continue to maintain a strong focus on growth and innovation, simultaneously enabling a conducive environment for the industry at large.”

    Added Manish Kalra, Chief Business Officer, Zee5 India: “At Zee5, we envision to be the platform of choice for billions of viewers with real, relatable, and relevant stories in languages that resonate with them. Over the last few years, we have focused on improving user experience and launching multiple blockbuster movies and originals while using technological innovations to improve our platform experience significantly. 2023 has been eventful with many firsts and multiple successful projects strengthening our presence across markets with significant penetration in the tier III and IV cities. Tech adoptions across business touchpoints for increasing efficiency and enhancing in-app experience have been a priority. 2024 has already started on a strong note with the release of ‘Sam Bahadur’ and “The Kerala Story”. As the industry scales newer heights, Zee5’s unwavering commitment will remain centered around delighting our users with more focus on delivering quality content seamlessly.”

    Said Archana Anand, Chief Business Officer, Zee5 Global said: “From the initial idea of taking our South Asian content global, to growing out the business to become the No.1 South Asian streaming platform internationally, it has been a remarkable journey. Today, Zee5 Global stands as the premier destination for South Asian content, connecting the diaspora across the world with their language content. And as we continue to grow out our massive leadership in the US., our recent pivot to becoming an Aggregator of South Asian streaming platforms with the launch of Zee5 Add-ons, only further cements our position in the market as the singular largest hub for South Asian content. South Asian stories are finally claiming their well-deserved spotlight on the global arena, and we look to be at the forefront of this conversation, setting the stage for even more disruptive growth.”

  • MSL, Publicis Groupe's strategic communications and engagement firm

    MSL India appoints Pallavi Bahuguna as Senior VP and Head North operations

    MSL, Publicis Groupe’s strategic communications and engagement firm, has appointed Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations.

    Said Amit Misra, CEO, MSL India, South Asia: “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.”

  • To promote flagship brand Fortune as well as other brands

    Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

    Jignesh Shah
    Jignesh Shah

    Adani Wilmar, the Food and FMCG company, has appointed Jignesh Shah as its new Head – Media and Digital Marketing.

    Notes a communique: “In his capacity as Brand Custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.”

  • Campaign on Cancer Care

    Narayana Health unveils brand film

    Narayana Health has released a brand film that emphasises its commitment to an integrated approach to cancer.

    Commenting on the brand film, Dr Ashish Bajaj, Chief Marketing Officer of Narayana Health, said: “Through this film, we celebrate those exceptional individuals who consistently go the extra mile in their everyday lives. At Narayana Health, empathy is not a choice; it is an integral part of our DNA and forms the essence of our caregiving philosophy. Every member of our team, including our dedicated doctors, nurses, technicians & support staff exemplifies the power of care in both their personal and professional lives. Through these small gestures, we make a big impact on the journey of healing and hope for our patients. This film is a tribute to the genuine care that defines us and strengthens our mission to make a difference in every life we touch.”

  • Highlights the quality and durability of luggage brand

    Sania Mirza features in Samsonite ad

     

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    A post shared by Sania Mirza (@mirzasaniar)

    Samsonite, the luggage manufacturer, has rolled out a campaign showcasing a century-long legacy of excellence.  As part of the ‘Tested Like Samsonite’ campaign, the video features tennis star Sania Mirza.

    Said Anushree Tainwala, Executive Director – Marketing: “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our carefully crafted marketing campaign captures the very essence of the Samsonite – resilience and perseverance. This campaign highlights our strong commitment to excellence. Our ultimate goal is to ignite inspiration in our audience by showcasing the enduring spirit of each Samson creation.”

  • With the appointments of Aarti Srinivasan and Neha M Dhanani

    Curativity unveils new leadership team

    Aarti Srinivasan
    Aarti Srinivasan
    Neha M Dhanani
    Neha M Dhanani

    The marketing services agency set up by former Lowe Lintas group captains Amer Jaleel and Virat Tandon, Curativity Brand Partners has appointed Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business.

    Said Tandon: “Aarti’s creative brilliance and Neha’s dynamic experience make them invaluable additions to our leadership team. In them we have found the leaders who are both capable and hungry to build a future facing marketing services agency. With so many brands vying for the consumers’ attention across multiple media, the traditional methods of brand building are not working. What brands need is an “Ownable Distinctiveness” that can be delivered through various touch points. We are confident that with our model of access to the best of the independent talent, Aarti and Neha will foster a new culture of collaboration in the service of delivering to the promise of distinctive brand work that’s ownable.”

  • Conceptualised and executed by Havas Media Tribes

    Swiggy Instamart launches new OOH campaign

    Swiggy Instamart has launched a new OOH campaign to promote the concept of eleventh-hour gifting. The campaign is conceptualised and executed by Havas Media Tribes.

    To gain maximum visibility and engage consumers in a memorable way, these installations were strategically placed at Worldmark 2, Gurugram and the Bandstand at Bandra, Mumbai.

    Talking about the innovation, Aparna Giridhar, VP – Marketing, Swiggy, said: “During such occasions, the challenge is to consistently distinguish ourselves with a disruptive concept and push the boundaries. With this Valentine’s Day campaign, we marked a paradigm shift in how we approach festive marketing.  Swiggy and Havas Media Tribes team worked in close collaboration in identifying and precisely tapping into customer sentiments, making this campaign a success.”

    Added Uday Mohan, Managing Director, Havas Media India: “As we strategically placed these interactive installations in high-traffic areas, Swiggy Instamart’s Valentine’s Day campaign redefined moment marketing. We seized this opportunity to captivate audiences by offering a distinctive fusion of convenience and romance, thereby reaffirming the brand’s dedication to customer satisfaction.”

  • Film made by Leo Burnett

    Kurkure rolls out new campaign with Sara Ali Khan

     

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    A post shared by Sara Ali Khan (@saraalikhan95)

    Kurkure has rolled out a new campaign featuring brand ambassador Sara Ali Khan. The brand unveils its latest repositioning to celebrate originality and defy norms of conformity. The tagline: ‘Chatpate Se Sab Patein’.

    Said Aastha Bhasin, Category Lead, Kurkure, at PepsiCo India: “Kurkure, India’s cherished snack brand, has woven itself into the fabric of India households through its quirky taglines and compelling narratives over the years. As a brand that strives on its close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett: “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Actor Suriya Sivakumar is co-owner

    ISPL franchise Chennai Singams unveils its brand identity

    The Indian Street Premier League (ISPL) franchise Chennai Singams unveiled its logo for the inaugural edition of the league. Rajdipkumar Gupta, Sandipkumar Gupta- promoters of Route Mobile Ltd and Actor Suriya Sivakumar are the co-owners of Chennai Singams, a Chennai-based franchise.The logo is a roaring lion, depicting the “great strength and valour of Chennai”.

    ISPL, the country’s first-ever T10 tennis ball cricket tournament, is scheduled to kick off from March 6 to 15,2024 in Mumbai. There will be 19 matches between six teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar.

    Said Rajdipkumar Gupta, Co-Owner of Chennai Singams: “Both Sandip and I, besides being entrepreneurs, are very passionate towards sports and the same reflects in our ownership of multiple clubs in MCA that have produced talented players like Sudhir Naik, Zaheer Khan, Wasim Jaffer, Rajesh Pawar, Raju Sutar, Nilesh Kulkarni besides our ownership of North Mumbai Panthers that plays at the Mumbai T20 Premier League and Saraswati Sports Complex in Mumbai that provides good sporting amenities.”

  • Dentsu Creative launches a new integrated campaign

    KL Rahul is brand ambassador of Aditya Birla Finance

    Aditya Birla Finance Ltd (ABFL) and Dentsu Creative India have launched a new integrated campaign titled ‘Ab Kahani Badlegi’, featuring cricketer KL Rahul as brand ambassador.

    Speaking on the campaign, Darshana Shah, Head of Marketing & Customer Experience, Aditya Birla Capital said: “Cricket as a sport inspires the Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. As a cricketer, he has overcome all odds to make his mark on the Indian cricket team. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their life stories with ABFL as their trusted partner who will support them in overcoming financial challenges on their way to success. We want to enhance people’s lives and empower them to rewrite their story with the help of our loan solutions.”

    Added Ajeet Shukla, Group Executive Director (West), Dentsu Creative India: “The moment we discovered about KL Rahul as the lead protagonist for this campaign, we were very excited & clear that this story needs to be as inspirational as his journey has been for millions of people just like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal & business purpose.”

  • The Times of India group, the official country representative of Cannes Lions in India

    Entries are now open for Young Lions India 2024

    Young Lions, the global platform for young talent to showcase their creativity and prove their mettle, is back. The Times of India group, the official country representative of Cannes Lions in India, has launched this year’s Young Lions India competition in three categories – Print, Media and Marketing. The deadline for entries will be March 8, 2024. Winners stand a chance to win a trip to Cannes Lions Festival of Creativity, which is scheduled from June 17 to 21.

    Professionals aged 30 and under (born on or after June 21,, 1993) can submit their entries in either of the three categories on the official website of the competition (www.timesyounglions.com).

    Entries will be judged by industry leaders and the winners from each category will get a chance to showcase their creativity at the global stage at Cannes for the next phase.