Publicis Worldwide India has conceptualised an ad film titled ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the ‘Zindagi Ke Liye SIP’ campaign launched last year.
Speaking about the film, Oindrila Roy, Managing Director, Publicis Worldwide India, said: “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”
Added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India: “We, as a society, believe that starting something early is very important and a prerequisite for success. It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest.”