MxMIndia

Author: Our Staff

  • Campaign conceptualised by Tgthr ad agency

    Reckitt’s Robin Fabric Whitener makes a comeback

    Reckitt’s Robin Fabric Whitener has relaunched a product designed to revive whites in wardrobes.

    Commenting on the launch, Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt South Asia said: “At Reckitt, we are consistently working towards innovating our product portfolio to provide consumers the best solutions for their everyday needs. We understand that consumers often hesitate to wear or buy white clothes due to the challenges of maintaining their brightness and cleanliness. With the launch of Robin Fabric Whitener, we are dedicated to reversing this trend, offering consumers a superior solution that not only simplifies the cleaning process but also restores the radiant shine of white fabrics and removes stains. We are committed to empowering our consumers to wear their whites with pride and confidence, redefining their laundry experience.”

    Added Aalap Desai, CCO & Co-Founder, Tgthr: “In everyday life, whites are not the first, second, third, or fourth choice in a person’s wardrobe. It’s something that’s just out of reach because of the trouble in keeping whites, white. With #PehnoPhirseWhite, we want the act of wearing white everyday not to be something out of the ordinary, just like any other colour. The combination of our catchy tune and the confidence that the product bestows is what will make this launch shine.”

  • For seventh global Impact Day

    Lodestar UM collaborates with LGBTQIA+ Owned Businesses

    Lodestar UM announced its participation in the seventh global Impact Day, under the theme, “One Day, One UM, One Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

    In India, Lodestar UM has collaborated with LGBTQIA+-owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.

    Said Aditi Mishra, CEO, Lodestar UM: “Our idea for Impact Day goes beyond commerce; we aim to foster enriching connections and meaningful experiences that positively impact the community,” adding: “By supporting LGBTQIA+ businesses, we are not only contributing to economic empowerment but also celebrating diversity and inclusion in a tangible way. Impact Day is a powerful reminder of how our collective efforts can drive meaningful change and create a better world for everyone.”

    “UMers from all over the globe look forward every year to volunteering as one connected team for our beloved Impact Day tradition,” added Andrea Suarez, Global CEO, UM. “Our theme this year, ‘One Day, One UM, One Better World’ highlights the incredible impact we can have when we harness the power of our collective action to give back to the communities in which we live, serve and flourish.”

  • To celebrate Pride Month and Beyond

    MTV launches new campaign

     

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    A post shared by Fully Faltoo (@realfullyfaltoo)

    MTV has introduced a campaign in celebration of Pride Month.

    Said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18: “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make the GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

  • Transition to AI-powered Creative and Technology

    Media.Monks is now just Monks

    Sir Martin Sorrell’s Media.Monks is now going to called Monks. Just that, but guess the objective is to move beyond the globally beleaguered media industry.

    Media.Monks, the operating brand of Sir Martin Sorrel’s S4 Capital has announced what it calls a more streamlined and more effective offerings.

    Media.Monks will transition its services into two “fully synchronised” practices: Marketing services and Technology services, both powered by Monks.Flow, the AI-powered, marketing and workflow platform.

    Said Sorrell who is S4 Capital Founder and Executive Chairman: “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

  • To raise awareness on Head & Neck cancer

    American Oncology Institute campaign

    Cancer hospital network American Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow,” aimed at raising awareness about head and neck cancer. This campaign is an extension of the “Kal Ki Soch” short film released last year.

    Talking about the campaign, Harish Trivedi, CEO, CTSI-South Asia, said: “The rise in head and neck cancers in India is largely attributed to widespread tobacco usage. Crafting a campaign that captures the attention of our target audience, particularly the youth, presents unique challenges. It is crucial to select the appropriate message and platform, maintaining both creativity and simplicity. Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease. With promising initial engagement, our goal is to reach a broader audience and enhance understanding of head and neck cancer awareness.”

  • Launches the latest campaign

    Shikhar Dhawan is MotoGP Brand Ambassador

    Eurosport India has announced the appointment of Indian cricket icon Shikhar Dhawan as brand ambassador for MotoGP. Dhawan will be seen in Eurosport India’s latest campaign, ‘Face Kar Race Kar’.

    Said Amitesh Shah, CEO, Da One Group: “We are excited to announce our collaboration with Eurosport India on their latest campaign, ‘Face Kar Race Kar,’ to bring the excitement of MotoGP to fans across the nation. Eurosport India is renowned for its comprehensive sports coverage, including motorsports, golf, cycling, and more. Together, we aim to elevate this campaign and ignite a nationwide passion for high-speed, world-class sports. With Shikhar Dhawan’s involvement, we are confident that we will unite and energize fans across the country.”

  • Unveils signature curated Ghewar and Feni gifting hampers

    Haldiram launches campaign for Teej festival

     

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    Haldiram’s, the traditional sweets and snacks major, has unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.

    Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said: “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”

  • To unveil his brand identity & distinct range of performance wear

    Hardik Pandya teams up with FanCode Shop

    Cricket all-rounder Hardik Pandya unveiled his brand identity and a premium range of performance wear, that will be available exclusively on FanCode Shop.

    Said Yannick Colaco, co-founder, FanCode: “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”

  • India will house 17% of the global elderly population by 2050

    TOI to hold Right To Excellence – Senior Well-being Summit

    A recent report by real estate consulting firm CBRE estimates that India, currently one of the world’s youngest countries, will house 17% of the global elderly population by 2050. As India’s senior citizen demographic grows, the need for comprehensive support systems becomes increasingly urgent. Recognizing this critical issue, The Times of India proudly announces the launch of Right To Excellence – Senior Well-being Summit.

    Set to take place in New Delhi on July 22, this summit aims to bring together leading healthcare experts, policymakers, real estate giants, and industry professionals to address the multifaceted challenges faced by India’s elderly population. The event will foster dialogue and collaboration, exploring innovative solutions to enhance geriatric care, improve accessibility, bolster financial security, and provide essential mental health support for senior citizens.

    “India is poised to house one of the largest senior citizen populations, and planning for their quality of life is of paramount importance,” said Prasad Sanyal, Business Head of Timesofindia.com. Right To Excellence. “Through this summit, we aim to create a platform for stakeholders to share best practices, exchange ideas, and develop a sustainable roadmap for the well-being of our senior citizens.”

    The event will delve into several key areas crucial for enhancing senior citizens’ quality of life. These include improving geriatric care services, developing accessible infrastructure, ensuring financial security for the elderly, providing essential mental health support, promoting inclusion and diversity in the retirement living sector, and exploring the future of senior living. By addressing these critical aspects, the summit aims to create a comprehensive approach to senior well-being in India.

    These areas will be explored by various thought leaders & experts in this industry such as, Cdr. Navneet Bali, Group CEO, Clear Medi Healthcare, Neha Sinha CEO & Co-founder, Epoch Elder Care | Dementia specialist, Dr K Madan Gopal, Advisor, Public Health Administration, National Health Systems Resource Centre, Amit Chhabra, Chief Business Officer, GI, Policybazaar.com and many more.

  • An ad testing solution generating actionable insights within minutes

    Ipsos launches Creative|Spark AI

    Ipsos, the market research major, has announced the launch of Creative|Spark AI, an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes.

    Shaun Dix
    Shaun Dix

    Said Shaun Dix, Ipsos’ Global Leader of Creative Excellence: “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes.”

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customised prompts,”

  • …. for its 100th anniversary through integrated marketing approach

    Three Fourth Solutions to boost Halder Group’s brand visibility

    Marketing agency Three Fourth Solutions (TFS) has been awarded the mandate for Halder Group to “elevate” the brand’s visibility through a comprehensive integrated marketing approach.

    Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group’s vision and enhance its brand presence across multiple platforms.

    Said Pragati Agarwala Jain, Partner and PR Strategist at TFS: “We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position.”

    Meanshiel Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, believes that teaming up with Team TFS will help Halder Group shift to a “digital-first” strategy. “This alliance could also open up new opportunities for the brand to grow and expand,” he added

  • Patil will report to Vikram Sakhuja

    Pallavi Patil back with Madison Media as VP – insights & strategy

    Pallavi Patil
    Pallavi Patil

    Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Patil will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.

    Said Sakhuja on the appointment: “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Added Patil: “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.