Lodestar UM announced its participation in the seventh global Impact Day, under the theme, “One Day, One UM, One Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.
In India, Lodestar UM has collaborated with LGBTQIA+-owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.
Said Aditi Mishra, CEO, Lodestar UM: “Our idea for Impact Day goes beyond commerce; we aim to foster enriching connections and meaningful experiences that positively impact the community,” adding: “By supporting LGBTQIA+ businesses, we are not only contributing to economic empowerment but also celebrating diversity and inclusion in a tangible way. Impact Day is a powerful reminder of how our collective efforts can drive meaningful change and create a better world for everyone.”
“UMers from all over the globe look forward every year to volunteering as one connected team for our beloved Impact Day tradition,” added Andrea Suarez, Global CEO, UM. “Our theme this year, ‘One Day, One UM, One Better World’ highlights the incredible impact we can have when we harness the power of our collective action to give back to the communities in which we live, serve and flourish.”