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Haldiram’s, the traditional sweets and snacks major, has unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.
Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said: “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”