MxMIndia

Author: Our Staff

  • Will be telecast in English, Hindi, Tamil and Telugu

    Sony Sports to air of Lanka tour

    Sony Sports Network will air live the India tour of Sri Lanka. The series, starting Saturday, July 27, will be broadcast live on the Sony Sports Network from 7pm onwards. This will be on Sony Sports Ten 1, Sony Sports Ten 5 (English), Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels.

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “The broadcast of India Tour of Sri Lanka solidifies Sony Sports Network’s position as a global multi-sports arena for audiences in India. These are exciting times for Indian cricket with the team’s recent T20 World Cup victory, the rise of new young players and the appointment of new head coach. India Tour of Sri Lanka comes at the perfect time for Indian fans who will be eager to watch the new-look team in action at prime time.”

    Added Ashley De Silva, CEO, Sri Lanka Cricket: “We are delighted to welcome India for a limited-over series for the first time since 2021. It will be exciting to see how the team performs under the new head coach. The two teams have a fair share of history between themselves, and it will be exciting to see some top-quality matches during the series, which will be broadcast on Sony Sports Network.”

  • Featuring Ranveer Singh

    Kotak ActivMoney launches campaign

    Kotak Mahindra Bank has unveiled its nationwide multimedia campaign, #SalaryKoJagao featuring actor Ranveer Singh. The campaign centres around Kotak’s flagship offering, ActivMoney, and spans TV commercials, digital platforms, outdoor displays, and social media channels.

    Said Rohit Bhasin, Head of Retail Liabilities Product & Chief Marketing Officer, Kotak Mahindra Bank: “ActivMoney is a versatile product tailored to help customers monetise idle funds while ensuring liquidity and returns. Through this campaign, we aim to raise awareness amongst salaried individuals, a dynamic and fast growing segment of customers. These individuals are driven, aspirational and always seeking ways to grow their wealth. ActivMoney offers the convenience of fixed deposit-like interest without compromising liquidity, a much desired value addition for customers in this segment.”

  • To amplify the brand’s presence

    Innisfree Korean beauty brand gets Wamiqa Gabbi as Brand Ambassador

    Innisfree, a Korean skincare brand, has roped in actress Wamiqa Gabbi as its first brand ambassador in India.

    Commenting on the endorsement, Managing Director and Country Head of Amorepacific India, Paul Lee, said: “Innisfree is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”

    Added Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India: “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”

  • Created by Ogilvy

    Cadbury Fuse launches its latest campaign

    Cadbury Fuse, the Mondelez India brand, launched its latest campaign ‘Bhookhe Pet Na Ho Payega’ with a film ‘Fuse Doli’.

    Said Nitin Saini, Vice President Marketing, Mondelez India: “Nourishing a tradition of combining goodness with an irresistible taste, Cadbury Fuse has been a steadfast companion for satisfying those little hunger pangs on-the-go. Our latest TVC campaign portrays how choosing Cadbury Fuse ensures you’re always fully present and takes a humorous spin on India’s cultural belief: ‘Pehle pet pooja, baaki kaam duja.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Fuse has always been about exploring different insights around hunger. This film taps into a very cool insight – Bhooke Pet Na Ho Paayega. The story endearingly exaggerates this by showing a young guy dragging a Doli procession into a supermarket to satisfy his hunger. The humour in the story is brought to life beautifully by the director, Abhinav Pratiman, Early Man Films. If exaggerations have their roots in an undeniable truth, they end up making the point very well. According to us, this film does that. The little touches in the detailing of the screenplay will make it watchable again and again. The ECD, Ram Hariharan and his team have conceived this campaign and we hope people enjoy it as much as we do.”

  • To enhance brand presence

    Fujifilm Instax onboards Kartik Aaryan & Kriti Sanon as brand ambassadors

    Fujifilm, a subsidiary of Fujifilm Holdings Corporation, has onboarded film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business.

    Said Koji Wada, Managing Director of Fujifilm India: “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Added Arun Babu, Associate Director & Head of Digital Camera, Instax and Optical Devices Business at FUJIFILM India: “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

  • Drives the need for financial preparedness to secure child's future

    HDFC Life launches campaign to reach deeper into southern states

    HDFC Life’s latest campaign seeks to expand its brand presence and reach deeper into the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana.

    Notes a communique: “As consumers continue to evolve, localised marketing strategies are crucial for driving stronger connections and affinity among audiences. The campaign has been tailored to capture cultural nuances and regional references that resonate locally. Aligning with the organisational strategy to extend its presence, the campaign aims to engage audiences in Tier 2 and Tier 3 markets through regional language communication, fostering affinity in these markets.”

  • Announce 11-uear Global Media Rights Agreement beginning 2025

    Amazon Prime Video inks partnership for NBA for India, elsewhere

    Amazon Prime Video and the NBA hav announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. As part of the deal, Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals. This partnership footprint includes India.

    Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. Prime Video will distribute its package of games in the U.S. and internationally, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years.

    “The digital opportunities with Amazon align perfectly with the global interest in the NBA,” said NBA Commissioner Adam Silver.  “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways,” adding:  “We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action,” said Jay Marine, Global Head of Sports, Prime Video. “Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”

  • With Food and Beverages and Tech Brands in Mumbai

    Connekting Dots bags some new mandates

    Connekting Dots, a marketing and brand communication agency, has announced the addition of the foowing clients to its portfolio: Waikiki, Vario, Pompa, and Warehouse47.

    Said Neha Khilnani, Founder and CEO of Connekting Dots: “We are thrilled to welcome Waikiki, Vario, Pompa, and Warehouse47 to our portfolio. This expansion underscores our commitment to driving brand excellence through innovative, integrated approaches. At Connekting Dots, we believe in crafting tailored strategies that authentically represent each brand, ensuring they achieve their goals and leave a lasting impact in their respective industries.”

  • In partnership with Sufiya Sufi renowned ultra-runner

    Mahindra Logistics commemorates Kargil Vijay Diwas

    Mahindra Logistics Limited, an integrated logistics solutions provider, launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, paying homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mansi Nagri, Associate Vice President – Marketing, Communications & Sales Excellence, Mahindra Logistics Ltd., said: “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers.”

  • To support the entrepreneurial ecosystem

    Radio City hosts Business Titans – Chapter 3

    Radio City has concluded its ‘Radio City Business Titans – Chapter 3’ event, commemorating 63 achievers, commitment to championing entrepreneurship and innovation across the country. The event, held from July 19 to 21 at Yas Island, Abu Dhabi, was supported by the Maharashtra Industrial Development Corporation (MIDC) and was graced by the presence of Uday Samant, Minister of Industries. It brought together industry leaders, visionaries, and budding entrepreneurs under one roof to celebrate success stories and share insights into the future of business in India.

    “We are thrilled with the overwhelming response to the Business Titans event,” said Ashit Kukian, CEO, Radio City, “It is heartening to witness the passion and dedication of our participants, who embody the spirit of innovation that propels India’s business landscape forward. The energy and enthusiasm displayed by the firms reaffirm our belief in the power of collaboration and idea-sharing. Radio City remains constantly passionate towards nurturing talent, building a culture of entrepreneurship, and providing a platform for future business leaders to thrive. We look forward to continuing our journey of inspiring and supporting the next generation of entrepreneurs.”

  • Aims to foster a strong sense of belonging among Indian expats

    HSBC rolls out new campaign with Priyanka Chopra Jonas

     

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    A post shared by Priyanka (@priyankachopra)

    HSBC has unveiled a new campaign featuring superstar Priyanka Chopra Jonas to reinforce a sense of belonging among Indian expats.

    Commenting on HSBC’s new campaign, Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, said: “Our campaign celebrates the unique journey of Indians moving to another country. Just as familiar flavours can create a sense of home anywhere in the world, HSBC’s unrivalled international proposition – including digital onboarding, overseas education, access to global wealth solutions and our “Beyond Banking” partners and network – are designed to ease the transition for those embarking on global opportunities. We understand that moving abroad is more than just a change of address—it’s a life-changing transition. This is why we’re committed to being more than just a bank; we’re a trusted partner in our customers’ global journeys.”

  • For Madhusudan, a dairy brand

    Sociapa bags digital mandate for Creamy Foods

    Sociapa, a marketing agency, has bagged the digital and creative mandate for Creamy Foods Limited – Madhusudan, a dairy brand.

    Said Dheeraj Raj, Founder of Sociapa: “We are extremely excited to partner with Creamy Foods Limited – Madhusudan, a brand synonymous with dairy excellence. This partnership presents a fantastic opportunity to combine our digital marketing expertise with Madhusudan’s esteemed legacy to create compelling and effective campaigns.”

    Added Sandeep Aggarwal, Director and Yash Srivastava, Marketing Head at Creamy Foods Limited – Madhusudan: “We are thrilled to work with Sociapa, recognising their innovative approach and proven success in digital marketing. We look forward to this partnership enhancing our brand presence and engaging with our audience more effectively.”