MxMIndia

Author: Our Staff

  • Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani join senior management team

    In10 Media strengthens top deck

    In10 Media Network has announced the addition of four senior industry professionals to its leadership team. These being: Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani.

    On the appointments, Aditya Pittie, MD of In10 Media Network said, “These strategic appointments align with our vision to drive excellence in content creation and enhance our content studio library. We are confident that the expertise and leadership of Amarpreet, Manish, Vinod and Dipti will significantly contribute to the growth and success of our channels and platforms.”

    While Amarpreet Singh Saini joins as Vice President – Content & Strategy at Filamchi Bhojpuri from Zee Entertainment, where he was Chief Channel Officer for the Bhojpuri cluster (Bhojpuri GEC Zee Ganga and Bhojpuri Film Channel Zee Biskope), Manish Soni has been appointed Vice President – Content & Strategy at Ishara. With over 24 years of experience in the broadcast industry, he was the Chief Channel Officer of Zee Anmol Cinema at Zeel before joining Ishara.

    Meanwhile, Vinod Rao joins as Vice President – Content & Strategy at Nazara. He has worked with Zee Entertainment, Sab TV, and Shemaroo TV  and Dipti Kalwani has been appointed Senior Vice President – TV & AVOD at Juggernaut Productions. She has produced shows like Badho Bahu, Namak Issk Ka and Fanaa – Ishq Mein Marjawan amongst others.

  • To manage social media for RPPL's Indian Racing League and FIA Formula 4

    Interactive Avenues wins social media mandate for RPPL

    Interactive Avenues, the digital arm of IPG Mediabrands, has bagged the social media mandate of Racing Promotions Pvt. Ltd. (RPPL), formula racing and motorsports management enterprise. The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League (India’s first franchise-based motorsports league) and FIA Formula 4 (the country’s first FIA-graded racing championship). Interactive Avenues will handle the account out of their Mumbai office.

    Commenting on the collaboration, Akhilesh Reddy, Chairman, RPPL, said: “Our vision is to place India on the global motorsports map and social media is a crucial part of this journey. Interactive Avenues presented a compelling long-term strategy and we’re confident that their expertise in sports marketing will help us consistently grow our fanbase and elevate engagement around the Indian Racing Festival.”

    Added Shantanu Sirohi, COO, Interactive Avenues: “Our partnership with RPPL aligns perfectly with our commitment to drive meaningful engagement and awareness in the sports sector. RPPL is fostering a world-class motorsport ecosystem in India, and we are excited about crafting a distinct social media identify for them, integrating FIA F4 and the Indian Racing League into everyday conversations among sports enthusiasts.”

  • To enhance brand visibility

    DigiStreet bags mandates for Jagat Pharma & Dr Basu Eye Hospital

    DigiStreet Media, an independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions. The mandate also includes Dr Basu Eye Hospital, known for its Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues.

    Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said: “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”

  • For reputation management and brand communications

    Birla Opus Paints appoints Burson

    Burson has been named the strategic communications partner in India for Birla Opus Paints, a brand under the Aditya Birla Group’s Grasim Industries. The agency will be responsible for developing and executing a comprehensive communications strategy to establish Birla Opus Paints as a leading player in the Indian paint industry.

    Said Inderpreet Singh, Head, Marketing, Birla Opus Paints: “We are delighted to partner with Burson India. The team’s proven expertise in brand-building, reputation management and strategic communication aligns with our vision to establish Birla Opus Paints as a formidable player in the industry. We are looking forward to partnering with Burson to create engaging and powerful stories.”

    Added Deepshikha Dharmaraj, CEO, Burson Group India: “At Burson India, we reinvent how reputation creates competitive advantage for our clients, enabling them to lead today and into the future,” adding: “We are thrilled to partner with Birla Opus Paints which shares the same values of innovation and quality. The brand’s commitment to expanding the decorative paint market perfectly aligns with our expertise in launching new brands and establishing market leadership. We are confident that our experience in reputation management and brand communications will help establish Birla Opus Paints as a household name and a trusted brand in India.”

  • As Head of Brand & Communications

    Rahul Dayama joins SwiffyLabs

    Rahul Dayama
    Rahul Dayama

    Journalist Rahul Dayama has joined SwiffyLabs, a global financial services SaaS company, as Head of Brand and Communications. Previously, he led communications for Pincode at PhonePe and BNPL platform ZestMoney.

    Headquartered in Bengaluru, SwiffyLabs is building a full-stack technology platform to empower institutions to launch and scale diverse financial solutions. Dayama started his career as a journalist at ET Now where he extensively tracked listed companies and startups.

  • Comes on the back of the company recently repositioning itself as ‘The Outcome People’

    IdeateLab gets Ravi Bhaya as CEO

    Ravi Bhaya
    Ravi Bhaya

    IdeateLab, an independent, digital-first, marcom solutions company, has announced the appointment of Ravi Bhaya as its new Chief Executive Officer (CEO). This comes on the back of the company recently repositioning itself as ‘The Outcome People;.

    Welcoming Bhaya to the team, Vrutika Dawda, Director of IdeateLab, said: “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success. With Ravi at the helm, IdeateLab is set to further solidify its position as a leader in the digital-first marcom solutions space, committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.”

  • To boost brand

    KFC appoints FCB India as its creative AoR

    KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.

    Said Aparna Bhawal, Chief Marketing Officer, KFC India and partner countries: “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners”

    Added Dheeraj Sinha, Group CEO – FCB Group India & South Asia: “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

  • For the launch campaign of their new brand CMF

    Kulfi Collective partners with Nothing

    London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their highly anticipated CMF Phone 1.

    Said Ryan Latham., Senior Director Global Brand & Creative, Nothing: “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our  brand and our global campaign.”

    Added Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective: “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide.”

  • The new TVC is conceptualised by DDB Tribal

    Rohit Shetty partners with Snickers as brand ambassador

    Mars Wrigley India has collaborated with film director Rohit Shetty as its new ambassador in the latest campaign for Snickers. A new TVC has been conceptualised by DDB Tribal.

    “We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the Sickers brand. Rohit’s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, adding: “Snickers reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS®’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS® is the beginning of great impactful work on the brand in India.”

    Added Iraj Fraz, Creative Head, DDB Tribal: “Snickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”

  • Showcases the nutrition startup as a complete health package

    Supply6 launches TVC featuring AB de Villiers

    Supply6, a D2C nutrition startup, has released a TV commercial featuring cricketer AB de Villiers.

    Said Vaibhav Bandari, Co-founder and CEO of Supply6: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”

  • Will continue to innovate in sporting IPs and technology

    Sports For All (SFA) strengthens leadership team

    Kumar Darpan
    Kumar Darpan
    Rohan Vyavaharkar
    Rohan Vyavaharkar

    Sports For All (SFA) has appointed Kumar Darpan as Chief Revenue Officer and Rohan Vyavaharkar as Global Head of Partnerships and Strategic Communications.

    The company was founded in 2015 by Rishikesh Joshi and Vishwas Choksi, and its mission is to get more Indians to play and experience the joy of sports.

    Speaking on the expansion of the leadership team, Joshi said: “We are delighted to have Rohan and Darpan join the SFA Leadership team. We believe this will truly boost SFA’s strength and capabilities as a business, propelling our journey to become the strongest sports platform and radically transform the way India plays and enjoys sport!

  • Conceptualised by Ogilvy

    JSW film on Indian athletes at Olympics

    With the Paris 2024 Olympic Games around the corner, Ogilvy has created for JSW Group has launched a new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by Olympic champion Neeraj Chopra on Wednesday, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the Games.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, Parth Jindal, Founder, JSW Sports, said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Sukesh Nayak, Chief Creative Officer at Ogilvy, said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.