Swiggy Instamart has launched a new OOH campaign to promote the concept of eleventh-hour gifting. The campaign is conceptualised and executed by Havas Media Tribes.
To gain maximum visibility and engage consumers in a memorable way, these installations were strategically placed at Worldmark 2, Gurugram and the Bandstand at Bandra, Mumbai.
Talking about the innovation, Aparna Giridhar, VP – Marketing, Swiggy, said: “During such occasions, the challenge is to consistently distinguish ourselves with a disruptive concept and push the boundaries. With this Valentine’s Day campaign, we marked a paradigm shift in how we approach festive marketing. Swiggy and Havas Media Tribes team worked in close collaboration in identifying and precisely tapping into customer sentiments, making this campaign a success.”
Added Uday Mohan, Managing Director, Havas Media India: “As we strategically placed these interactive installations in high-traffic areas, Swiggy Instamart’s Valentine’s Day campaign redefined moment marketing. We seized this opportunity to captivate audiences by offering a distinctive fusion of convenience and romance, thereby reaffirming the brand’s dedication to customer satisfaction.”