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Samsonite, the luggage manufacturer, has rolled out a campaign showcasing a century-long legacy of excellence. As part of the ‘Tested Like Samsonite’ campaign, the video features tennis star Sania Mirza.
Said Anushree Tainwala, Executive Director – Marketing: “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our carefully crafted marketing campaign captures the very essence of the Samsonite – resilience and perseverance. This campaign highlights our strong commitment to excellence. Our ultimate goal is to ignite inspiration in our audience by showcasing the enduring spirit of each Samson creation.”