MxMIndia

Author: mxmadmin

  • Khelo India Para Games which began in New Delhi on December 10 to 17

    Deepali Sports is principal sponsor for Khelo India Para Games

    By Our Staff

     

    Deepali Sports, a division of Deepali Designs and Exhibits pioneers in sports marketing and games management, has been onboarded as Principal Sponsor of the first-ever Khelo India Para Games which began in New Delhi on December 10, and is on till December 17.

     

    Said Vinay Mittal, Group CEO and MD, Deepali: “As an end-to-end leading sports marketing and games management agency, Deepali Sports is committed to ushering in novel and revolutionary tech in all aspects of sports in India. The entry of Deepali Sports to this arena will be a game changer, in terms of integration, upgradation, and management of sports infra – across the country, will be of a very high quality, cohesively managed and tech-driven – in keeping with the demands and deep technologies that we have come to expect at all levels- planned, approached and executed with new-age precision, finesse, and elan, across the country for the first time.”

     

    Khelo India Para Games 2023 is powered by The India Business and Disability Network (IBDN), a CII initiative that facilitates an inclusive, accessible, and barrier-free workplace within the corporate sector.

     

  • A collaboration on brand and performance marketing solutions

    Gozoop & Puretech launch GZPure

    By Our Staff

     

    Gozoop Group has announced a collaboration with Puretech Digital, a digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

     

    Said Rohan Bhansali, Chairman and Co-founder, Gozoop Group: “Mergers, acquisitions and strategic collaborations have been an integral part of Gozoop’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

     

    Commenting on the collaboration, Prashant Deorah, CEO, Puretech Digital added: “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with Gozoop, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

     

  • Created by Wunderman Thompson

    Apollo Tyres unveils latest campaign with Sachin Tendulkar

    By Our Staff

     

    Apollo Tyres has announced the latest chapter in its partnership with Sachin Tendulkar – Performance 10: Where Legends Drive. Wunderman Thompson India has conceptualised and brought Performance 10: Where Legends Drive to life.

     

    Said Satish Sharma, President of Apollo Tyres: “When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”

     

    Added Joy Chauhan, Chief Client Officer at Wunderman Thompson India, who expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”

     

  • To lead a team content creators to produce relevant content

    Shemaroo gets Swati Darekar to head programming for its Hindi GEC

    By Our Staff

     

    Shemaroo Entertainment has appointed Swati Darekar as Head of Programming- Hindi General Entertainment Channel (GEC). In this role, Darekar will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV and Shemaroo Umang,

     

    Said Sandeep Gupta, COO of Broadcasting Business at Shemaroo Entertainment Limited: “We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers.”

     

  • Ideacafe has conceptualised the OOH and DOOH campaign

    Apollo Tyres launches campaign with Ideacafe

    By Our Staff

     

    Apollo Tyres Ltd has launched OOH and DOOH (Digital Out-Of-Home) campaigns for its Vredestein tyre brand.  Ideacafe has conceptualised the campaign in sync with Team Vredestein.

     

    Speaking about this campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa Apollo Tyres Ltd said: “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

     

    Added Nabendu Bhattacharya, CEO, Ideacafe.agency: “We are so proud to have associated with Vredestein and conceptualized what we believe to be a true clutter breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success.”

     

  • To strengthen its position as cybersecurity company

    Securonix appoints Biju Muduli as CMO

    By Our Staff

     

    Securonix has appointed Biju Muduli as Chief Marketing Officer (CMO). In this role, Muduli will be responsible for the development, implementation and execution of marketing initiatives that will help drive Securonix’s next phase of growth and strengthen its position as cybersecurity company.

     

    Said Nayaki Nayyar, Chief Executive Officer, Securonix: “We are thrilled to welcome Biju to Securonix and our executive leadership team,” “Biju is a strategic thinker with a passion for analyzing market trends, buying behaviors, and competitive landscapes. She has an outstanding record of formulating and executing successful global marketing strategies based on real metrics to achieve business goals. As we enter our next phase as a company, proven industry executives like Biju will play a key role in our continued growth, both internally and externally.”

     

  • In collaboration with MICA, and supported by Google News Initiative

    Jagran launches Sach Ke Sathi Seniors

    By Our Staff

     

    Jagran New Media’s  fact-checking wing, Vishvasnews.com, has launched “Sach Ke Sathi: Seniors”, a media literacy campaign to help senior citizens learn how to detect online misinformation, protect themselves from deepfakes and access trustworthy news and information.

     

    Commenting on the launch, the CEO of Jagran New Media, Bharat Gupta, said: “The collaboration between Vishvasnews.com, Google News Initiative (GNI), the fact-checking community, and MICA fulfils our objective to address the critical issue of media literacy specifically within the senior demographic, with a focus on digital safety and fact-checking. Built upon shared synergy, the 7th edition of Sach ke Sathi will enable us to collectively prioritize the advancement of media literacy among seniors and create a robust foundation for a digitally literate society. It has been our endeavour at Jagran New Media to follow the principles of diversity, equity, and inclusion (DEI) that underline our dedication to this important cause.”

     

    Added Surabhi Malik, Google News Lab Lead in India: “Sach ke Sathi Seniors is a much-needed collaborative media literacy effort that will empower senior citizens with critical thinking skills, help them detect misinformation and also prepare them to tackle deepfakes. Mis and disinformation is a serious problem that clogs the information pipeline and prevents the flow of trustworthy & authoritative information, which is all the more crucial during elections. We are proud to support this collaborative initiative that will help participants better assess the credibility of information available online.”

     

    Said Santosh K Patra, Associate Professor, Head of Media and Entertainment Management Area and Centre for Media and Entertainment Studies (CMES), MICA: “As the academic partner of Sach Ke Saathi Seniors, we see it as an opportunity to address the issue of digital information literacy with Vishvas News. We have designed a curriculum by adopting an interactive and learner-centric pedagogy that not only imparts knowledge but also fosters critical thinking skills to tackle the challenges of fake news, misinformation, disinformation and malinformatiom which is prevalent like a menace in our society today.”

     

  • India leadership will be announced in Q1 2024

    VML announces new leadership APAC, no names yet for India

     

     

    By Our Staff

     

    In the world of politics in India, names of Chief Ministers (and not too long ago, even a Prime Minister) doesn’t always happen as per expectations. It could take days, often some weeks.

     

    Which is what’s happening at VML, the new agency that will be born on January 1, 2024 with the merger of Wunderman Thompson and VMLY&R. The agency has announced its new in-market leadership team for the Asia-Pacific (APAC) region, except for India. Yes, not for India.

     

    Notes a communique: “Uniting more than 5000 employees across 25 offices in 13 markets in APAC, the new structure has been designed to provide best-in-class support for VML’s clients across the region, featuring market leaders with robust local knowledge and deep expertise spanning customer experience, brand experience and commerce.”

     

    VML is being the world’s most advanced and largest creative company.

     

    Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah and Yi-Chung Tay, and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024:

     

    ANZ

    In Australia and New Zealand (ANZ), Tom Tearle, VMLY&R ANZ CEO, is appointed to the role of CEO, VML ANZ. Gavin Bain, Wunderman Thompson CEO for Australia, moves to the role of VML Chief Consulting Officer, ANZ and Managing Director, Perth, Australia.

     

    Southeast Asia

    Singapore: Nimesh Desai, Wunderman Thompson CEO for Singapore, has been appointed as VML CEO, Singapore. Rhys Taylor, VMLY&R Managing Director, Singapore, takes on the role of VML Chief Client Officer, Singapore, focused on ensuring the new VML is providing the full suite of capabilities to its clients.

     

    Indonesia: Samir Gupte, CEO, Wunderman Thompson, Indonesia, has been appointed CEO, VML Indonesia.

    Malaysia: Kenni Loh, CEO, VMLY&R Malaysia, has been appointed CEO, VML Malaysia.

    Philippines: Golda Roldan, CEO, Wunderman Thompson, Philippines, has been appointed CEO, VML Philippines.

    Thailand: Parattajariya Jalayanteja, CEO Wunderman Thompson, Thailand has been appointed CEO, VML Thailand.

    Vietnam: Ha Nguyen, VMLY&R CEO, Vietnam, has been appointed CEO, VML Vietnam.

     

    East Asia

    In China, Kevin Zhu, VMLY&R China CEO, has been appointed CEO VML, China, and Carter Chow Wunderman Thompson CEO for Greater China, steps into the role of President, VML China.

    Hong Kong: Maggie Wong, CEO, Wunderman Thompson, Hong Kong, has been appointed CEO, VML Hong Kong.

    Japan: Ichiro Ota, CEO, VML & Ogilvy Japan remains in his position; while Akira Suzuki, CEO, Wunderman Thompson Japan, moves into the role of COO, VML Japan.

    Taiwan: Even Teng, CEO, Wunderman Thompson, Taiwan has been appointed CEO, VML, Taiwan.

     

    South Asia

    India:  No names yet. The communique says: “India is a key market for VML and we are taking the time to ensure that our teams are led by the most capable leaders for our employees and clients. We will announce India’s leadership in Q1 2024.”

     

    Said Audrey Kuah, Co-CEO, VML APAC: “We are thrilled to introduce our new APAC leadership team, who represent the cream-of-the-crop across two of the most awarded creative agencies in the region. As we unify our storied agencies, there is an exciting opportunity to redefine the possibilities of creativity and set the stage for more innovative and effective work.”

     

    Added Yi-Chung Tay, Co-CEO, VML APAC: “At VML we are dedicated to creating connected brands which matter to the consumer and drive growth for our client partners. Working closely with our leaders across our APAC network, we are well positioned to provide the best possible solutions to our clients’ most pressing business problems via an integrated suite of capabilities which are unsurpassed in the region.”

     

    Meanwhile, there is speculation around who will head VML in India. Saurabh Saksena, CEO of VMLY&R or Shamsuddin Jasani, Chief Executive Officer, Wunderman Thompson South Asia. Consider the explanation given: “India is a key market for VML and we are taking the time to ensure that our teams are led by the most capable leaders for our employees and clients. We will announce India’s leadership in Q1 2024.”

    So, are all other markets in APAC not “key”?

    Taking the time to ensure teams are led by the most capable leaders. Uff, is the current leadership not capable for “employees and clients”?

    Well, while we keep ‘wundering’, suffice to say that such delays do not augur too well for both clients and staff.

    An insider in one of the two (actually four) agencies sent us this:

     

    In the realm of ads and creative glee,

    VMLY&R joins hands with Wunderman Thompson, you see.

    But in India, oh what a mystery,

    No leader yet, just a vacancy.

     

    They search high and low, far and wide,

    For a capable chief to take the stride.

    A leader to steer, with talent and pride,

    Till then, in suspense, we all abide.

     

    In the world of mergers and agency lore,

    The missing leader, we can’t ignore.

    VML, oh who could ask for more?

    A chiefless ship, on an unknown shore.

    Grrr!

     

  • To deepen brand connect

    Ranbir Kapoor joins 7Up as brand ambassador

    By Our Staff

     

    7Up onboards Ranbir Kapoor as the new face of the brand.

     

    Said Shailja Joshi, Category Lead, Cola & Flavours, PepsiCo India: “7Up has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TVCs. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7Up, and we cannot wait to create magic on-screen together in the upcoming summer season.”

     

  • For influencer marketing for its e-sports event, Gepl

    JetSynthesys associates with Animeta

    By Our Staff

     

    JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), a team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this property, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

     

    Said Rajan Navani, Founder & CEO of JetSynthesys: “Cricket came to us from the west but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

     

    Commenting on the collaboration, Rohit Potphode, CEO, GEPL, added: “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

     

    Added Devdatta Potnis, CEO of Animeta: “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”

     

  • A testament to Indian values and accountancy excellence

    ICAI unveils new CA India Logo

    By Our Staff

     

    The Institute of Chartered Accountants of India (ICAI) has unveiled a new CA India logo at the Global Professional Accountants Convention (GloPAC), in Gandhinagar.

     

    Speaking on the occasion, CA. Aniket Sunil Talati, President, ICAI, said: “We take pride in commemorating 75 years of unwavering trust and dedication as we unveil the new CA logo. This is not just a logo but it represents a proud identity of trust and excellence for members imbibing in them the Indian values, heritage and our commitment to be a steadfast partner in the nation’s progress. The New Logo symbolizes India First Approach and reflects the accountancy profession’s unwavering commitment towards being a partner in nation building.”

     

  • Launches a hunt for next motorcycling talent

    Castrol collaborates with LCR Honda, Viacom18

    By Our Staff

     

    Castrol Power1 has joined forces with Viacom18 network for reality shows, and Rajni Academy for Competitive Racing (RACR), bike-racing academy. Together, they are set to launch a motorcycling talent hunt.  Actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the content series.

     

    Said Sandeep Sangwan, Managing Director of Castrol India Limited: “Castrol Power1 presents India’s Ultimate Motostar on MTV, is a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

     

    Added Lucio Cecchinello, Owner and Team Principal of the LCR Honda Castrol MotoGP Team: “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”