MxMIndia

Author: mxmadmin

  • To facilitate a measurable return on investment (ROI)

    Entropik boosts Instagram Ad with Instagaze

    By Our Staff

     

    Entropik has announced an upgrade to its flagship product, Decode. The latest feature, In-Context Testing or Instagaze, is specifically designed for the social platform Instagram, enabling brands to seamlessly test their reels and ads in-context and optimise them directly within the Instagram app. Or so notes a communique.

     

    Speaking about the new offering, Ranjan Kumar, Co-founder & CEO, Entropik, said: “Understanding consumer preferences and creating experiences that are focused on the needs of the consumer is a huge challenge for brands in this attention economy. Globally, the consumer insights market is valued at $70 billion. Entropik helps brands measure consumers’ subconscious behaviors for digital, media, and retail experiences and then optimize these experiences to emotionally connect with them. With in-context research, we are revolutionizing the way brands conduct research and gain insights about their consumers. By giving them a preview of their media performance in the simulated environment of Instagram, they get authentic and actionable insights into how their content will appear and resonate with their potential consumers.”

     

  • The Bhupendra Jogi and Jasmeen Kaur memes feature in the report

    India’s moonshots, movies, and matches captivates the world: Google

    By Our Staff

     

    Given that Google is so very popular amongst internet users across the world, its annual search report makes for interesting reading.

     

    Here’s a rundown of themes that defined India’s Year in Search 2023, as per Google:

     

    Landmark moments marking national pride captured attention: The historic success of Chandrayaan-3 headlined news events, with the skyrocketing journey out of space sparking local and worldwide searches. India’s G20 presidency led ‘What Is’ search queries showcasing significant curiosity towards the event. Other news-related queries also showed people staying abreast of local developments, from Karnataka Elections Results to the Uniform Civil Code, while many tried to make sense of global happenings with searches about Israel News and the Turkey Earthquake.

     

    People showed keen interest in self-care and technology: In the spirit of self-care, our top trending ‘How To’ question saw people enquiring about ways to prevent sun damage for skin and hair with home remedies while many also searched for zudios, gyms, beauty parlours, and dermatologists near them. The expansion of the creator ecosystem in India is reflected in our trending queries, with many keen to know ‘how to reach my first 5K followers on YouTube.’

     

    Indian cricket sees local highs and global dominance: Our passion for cricket peaked, with queries about the Cricket World Cup and India vs Australia’s cricket matches scoring an all-time high this year. But the love for Indian cricket was truly seen across borders. The India National Cricket team ranked as the top trending cricket team worldwide, the only cricket team to find a spot as part of our global sports teams list. Shubman Gill and Rachin Ravindra emerged as the top trending cricketers locally and globally.

     

    Searches show a step forward towards diversity in sports: The first-ever Women’s Premier League, along with the Women’s Cricket World Cup, ranked high in sports events. Beyond cricket, people tried their hand with other sports on-field with questions about ‘How to get good at Kabaddi’ and ‘How to become a chess grandmaster.’

     

    Indian entertainment received worldwide love: In movies, while the Barbenheimer phenomenon captured the world’s attention, Indian films weren’t far behind. Jawan staked its claim to the top trending local film search and #3 top trending film search globally. Gadar 2 and Pathaan also secured coveted spots as local and worldwide trending films.

     

    Our songs got people humming across the world, with Kesariya making it to the #2 song people hummed to search globally. Actor Kiara Advani led the trending People list in India, and also found a spot in the top trending global actors list. In the Barbie vs Oppenheimer battle, ultimately the latter led the charge in international entertainment searches in India.

     

    Digital entertainment and trends influenced local pop culture: With six of the top 10, local OTT content dominated trending shows, leading to Farzi, Asur, and Rana Naidu taking top ranks. People expressed themselves with a range of entertaining memes, be it the humorous ‘Bhupendra Jogi’ meme, ‘So Beautiful So Elegant’ meme that turned Delhi-based Jasmeen Kaur into an internet sensation, or Serbian-song inspired ‘Moye Moye’ meme that saw people finding humour in difficult situations.

     

    Southeast Asia dominates travel queries; Indian delicacies lead recipe trends: Southeast Asia was a hot favourite for travel getaways, with Vietnam, Indonesia (Bali), and Thailand securing top spots, while many also showed interest in local trips to Goa, Kashmir, Coorg, Andaman and Nicobar Islands. In food, people displayed their love for local – and many regional – culinary delights searching for recipes of Mango pickle, Panchamrit, Karanji, Thiruvathirau Kali, Ugadi Pachadi, Kolukattai, and Rava Ladoo.

     

     

  • Announces key leadership appointments

    Aalap Desai gets old mates from Dentsu together at Tgthr

    By Our Staff

     

    Tgthr, the agency founded by Aalap Desai, has unveiled its creative leadership structure. Anadi Sah, Vibhor Yadav, Pragati Rana & Anirudh Venugopal have joined as founding partners.

     

    Said Aalap Desai: “Today’s world has evolved. The client’s problems have evolved. Advertising needs to evolve, too. This team represents this evolution. The convergent experience of the team now at tgthr is equipped to deliver the results the business needs, the differentiation that the brands need and the creativity that the consumer needs. Not just this, we want to bring back what advertising has lost. Fun, laughter and the liberty to voice your truth while working on the brief.. I am delighted to share with you the creative leadership structure of my newly launched full-funnel agency, Tgthr (Together). It is the same team that worked with me in Dentsu.”

     

  • To lead Ogilvy West and report to CCOs Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak

    Ogilvy Mumbai elevates Anurag Agnihotri to CCO-West

    By Our Staff

     

    Anurag Agnihotri
    Anurag Agnihotri

    Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West).

     

    He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership running these offices alongside Hirol Gandhi, President and Head of Office – Mumbai and Kolkata, and Ganapathy Balagopalan, Chief Strategy Officer. As per his LinkedIn profile, he is currently Managing Partner (Creative), Ogilvy West.

     

    Said Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Having worked with Ogilvy Mumbai for 18 years, Anurag has been at the heart of some of Ogilvy’s most defining creative work. With his deep understanding of our brands and solid partnerships with some of our most valuable clients, Anurag is perfectly poised to lead Ogilvy West in its next chapters.”

     

  • Brands can now split one ad slot for multiple audiences

    Tata Play introduces addressable ads for linear television

    By Our Staff

     

    Tata Play, the content distribution platform which was earlier called Tata Sky, has announced addressable ads for linear television.

     

    Tata Play has partnered with Invidi and TAM for this initiative. While Invidi will manage the tech aspect of Addressable ads, TAM will facilitate audience measurement and monitoring.

     

    Addressable TV advertising technology enables advertisers to selectively segment TV audiences and serve different ads to different households, even if they are watching the same content. In essence, digital-akin media planning can now be achieved on television through Addressable Ads.

     

    With Tata Play’s Addressable Ads solution, advertisers can enjoy a better ROI with functionalities like targeting and buying impressions. Broadcast partners are now empowered with an opportunity to offer a more relevant, rewarding, and effective inventory.

     

    Harit Nagpal
    Harit Nagpal

    Said Harit Nagpal, Managing Director & CEO – Tata Play: “While television delivers the highest advertising reach for brands, it doesn’t offer sharper targeting. With our targeted ad delivery, we can now split a TV spot into multiple beams with each beam carrying messages to distinctive audience cohorts, as required by the advertisers.”

     

  • To promote its Minty & Fruity flavours

    Ferrero’s Tic Tac launches digital campaign

    By Our Staff

     

    Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, to promote the awareness of its minty and fruity range of flavours.

     

    A series of digital films, featuring Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its own flavor match in the Tic Tac universe.

     

    Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said: “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way.”

     

     

  • Challenges perceptions and creates awareness about its diverse brands

    RPG Group launches Gen AI-powered campaigns

    By Our Staff

     

    RPG Group is doing its bit in the world of generative artificial intelligence.

     

    Said Shalini Singh, Group Head – Brand & Communications at RPG Group: “We at RPG Group believe in the transformative power of innovative communication. Our Gen AI-driven campaigns exemplify our commitment to pushing boundaries and reshaping the narrative. As we navigate the dynamic landscape of AI, we aim not only to engage but to inspire, demonstrating that technology, when harnessed creatively, can truly elevate the human experience.”

     

  • To bolster creative leadership

    Virtue Worldwide gets Ayushi Saria as ACD

    By Our Staff

     

    Virtue Worldwide, the agency powered by Vice Media Group, has appointed Ayushi Saria as Associate Creative Director (ACD).

     

    Said Hayden Scott, Creative Head at Virtue India: “Ayushi is a great example of the kind of exciting hybrid talent we want to grow at Virtue. She is a passionate advocate for design and a strong leader. I am certain her diverse skill-sets will help bring a wonderfully fresh perspective to our work. And did I mention, she’s also a damn nice person? I can’t wait to see how Ayushi helps shape Virtue India’s next growth phase.”

     

  • Reinforces consumer confidence in the brand

    Gemini oil unveils new campaign film

    By Our Staff

     

    Gemini Cooking Oil has released a new campaign film, reinforcing consumer trust in the brand.

     

    Commenting on the film, Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia said: “As a brand, we take pride in being validated as India’s No. 1 Sunflower Oil in quality by a government recognized organization like Consumer Voice. Our commitment to deliver the highest standards of quality has been acknowledged not only by this recognition but also the homemakers who choose Gemini as their cooking choice every day for their families. This campaign is a celebration of our consistent commitment to superior quality, and strong trust we enjoy with consumers. We look forward to continue being a part of the journey in many more households in India.”

     

    Talking about the campaign, Nikhil Mahajan, Chief Growth Officer and GM, BBDO India, added: “Gemini Sunflower Oil is an undisputed leader not just in Maharashtra but across the nation. When it comes to cooking, no one wants to compromise on the key ingredients like Cooking Oil and everyone who cooks knows what’s the best quality cooking oil. This was the simple insight we used in our campaign to reinforce our leadership position and assurance of our quality. We found a nice and a quirky way to deliver this message through two films and some impactful communication at point of sale. I’m certain that it will resonate with a lot of people and help the brand in moving key business metrics.”

     

  • To develop developing the brand's communications

    DigiStreet wins Padmini VNA Mechatronics mandate

    By Our Staff

     

    DigiStreet Media has secured the digital mandate for Padmini VNA Mechatronics Ltd. along with Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics), automotive component manufacturer.

     

    Commenting on the collaboration, Kavish Arora, Chief Operating Officer of DigiStreet Media, said: “We are thrilled to partner with Padmini VNA Mechatronics Ltd, a brand synonymous with innovation and precision in the automotive industry. Our team at DigiStreet Media is geared up to leverage our digital expertise to amplify Padmini VNA’s online presence, engage its audience, and drive digital success. This collaboration reflects our commitment to delivering impactful digital strategies that resonate with the goals of our esteemed clients.”

     

    Added Sachin Chaudhary, Manager Corporate Communications of Padmini VNA Mechatronics Ltd:  “In today’s fast-paced digital landscape, having a robust online presence is important for connecting with our audience and staying ahead in the competitive automotive market. We are delighted to join forces with DigiStreet Media for creativity and innovative digital solutions. We look forward to a fruitful partnership with them.”

     

  • Digital theme developed for Kokuyo Camlin

    Bombay Design Centre unveils ‘Camel Wonderland’ digital theme park

    By Our Staff

     

    Bombay Design Centre has recently introduced ‘Camel Wonderland,’ a “planet-friendly” digital theme park developed for Kokuyo Camlin.

     

    Camel Wonderland imageSaid Rishi Kakar, Chief Marketing and Strategy Officer at Kokuyo Camlin Limited: “Kokuyo Camlin is excited to bring ‘Camel Wonderland’ to young artists, who are the change-makers. Witnessing the speed at which their minds can adapt might just surprise us. Hence, it becomes crucial for us to leave a lasting impact on their development. We believe in the potential of every child to make a positive impact. This initiative aligns with our commitment to help develop both creativity and the imagination.”

     

    Added Ankur Rander, Founder & CEO of Bombay Design Centre: “We exist in an era where positive influence holds significance; an immersive encounter such as this becomes an exciting journey, nurturing creativity and environmental awareness in young minds. The purpose of design here is to motivate and instruct, and this distinctive method offers a captivating platform for children to delve into and comprehend vital global environmental concerns. It stands as proof of our dedication to crafting immersive experiences that transcend mere entertainment, ensuring accessibility for all.”

     

  • To boost brand of agency

    Vector gets Nikhil Fernandes as CCO

    By Our Staff

     

    Nikhil Fernandes
    Nikhil Fernandes

    Vector Brand Solutions, a part of Quotient Ventures, has appointed  Nikhil Fernandes as its Chief Creative Officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.

     

    Shriram Iyer
    Shriram Iyer

    Fernandes will report to Shriram Iyer, Co-Founder and Group Chief Creative Officer, Quotient Ventures.

     

    Said Iyer: “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully compliments our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”