By Our Staff
Apollo Tyres has announced the latest chapter in its partnership with Sachin Tendulkar – Performance 10: Where Legends Drive. Wunderman Thompson India has conceptualised and brought Performance 10: Where Legends Drive to life.
Said Satish Sharma, President of Apollo Tyres: “When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”
Added Joy Chauhan, Chief Client Officer at Wunderman Thompson India, who expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”