Vedanta Resources has appointed Sukanti Ghosh as President of Global Policy & Communications, Chairman’s Office.
Notes a communique: “He joins Vedanta with extensive experience in global policy, business consulting, advocacy and strategic communications across the United States, India, the broader South Asia region, and the Middle East over the past 33 years. Notable amongst his former roles was his position as Senior Vice President and South Asia Practice lead at the Albright Stonebridge Group based in the United States and Managing Director of the India operations of APCO Worldwide. Earlier in his career, Sukanti held senior corporate affairs roles with Barclays Bank in India and BankMuscat in the Middle East.”
The newly elected governing body of Public Relations Society Delhi
The Public Relations Society Delhi (PRSD) announced its newly elected Governing Body at the association’s annual general meeting.
Sarvesh Tiwari has been elected as the Chairman of PRSD. Vipin Kharbanda, Vice President of Marketing at Divya Himachal Media Group, assumes the role of Vice Chairman. Gurmukh Singh Bawa, former General Manager (PR), AAI, takes on the responsibilities of Secretary. Rama Vijay, Former General Manager (Communications) at REC, has been appointed as Treasurer. Sanchit Sharma, Director of Critiquic Communications has been elected as the Joint Secretary.
Congratulating the newly elected members, SS Rao, Chief General Manager, of Power Finance Corporation (PFC) the outgoing Chairman of PRSD, said: “Congratulations to Sarvesh Tiwari and his team. I wish them all the best, and I am sure they will keep the flag of PRSD high.”
Market research body, Market Research Society of India (MRSI) has announced the launch of its now-annual industry sizing report titled ‘The Indian Research & Insights Industry 2023 Update’. As per the report, India’s market research and insights industry grew by 17.6% in FY2023 reaching USD 2.9 bn from USD 2.7 bn in FY2022. Currently at the third position globally, and ahead of China, India’s market research and insights industry is further expected to reach USD 3.4 Bn in 2024.
Notes a communique: “With a strong growth trajectory, supported with global confidence, India is considered a talent hub with strong analytics expertise. The growth witnessed aligns with the global research and insights industry, which posted a substantial 12% increase to reach USD 130 bn, over USD 118 bn in the previous year. Data analytics is the fastest-growing sector of the global insights industry in absolute terms.”
Speaking on the industry’s growth, MRSI President Paru Minocha said: “The Indian research and insights industry witnessed another year of significant growth, achieving a substantial size of USD 2.9 billion. This growth is a testament to India being the focus growth market for companies and the market research industry’s ability to navigate challenges and capitalize on emerging opportunities to enable that growth. In addition, there is global confidence in India as a talent hub and as a market that is pivotal in offering valuable insights and research solutions.”
Added Mitali Chowhan, Director General at MRSI: “The growth our sector is undergoing is very encouraging. This has helped maintain us our global ranking, and in fact has moved us up to the third position in the global Market Research and Insights industry. India’s significant capabilities, along with our industry’s ability to adapt effectively to challenges and thrive on both global and domestic fronts is something we can be proud of.”
The BFSI, FMCG, Technology, and Healthcare sectors continue to contribute significantly to sectors growth and revenue. Emerging sectors like Telecom, Electric Vehicles, and Gaming have seen increased demand for analytics and custom research. While online data collection is gaining traction, traditional methods such as face-to-face interviews remain relevant for their cost competitiveness and ability to provide wider coverage of the Indian consumer.
The executive summary of The Indian Research & Insights Industry Report 2023 is available to download on https://insight.mrsi.co.in/indian-industry-report/
Air India, remember the airline which we would all once take, has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.
The new identity, unveiled in August 2023, is centred around the ‘Vista’, Air India’s logo icon. Notes a communique: “The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and world-class airline with an Indian heart.”
Said Campbell Wilson, Chief Executive Officer & Managing Director, Air India: “The network-wide switch to our new global brand identity is a landmark moment for Air India. It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”
Iodex, a pain relief brand by Haleon (eka GlaxoSmithKline Consumer Healthcare), has launched its new advanced product, ‘Iodex UltraGel+’. Rishabh Pant is brand ambassador for the launch.
Said Bineet Jain, Pain and Respiratory Lead, Area Marketing India Subcontinent, Haleon India: “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”
The Lexus Design Award India (LDAI) 2024 has announced its shortlisted designs. Among the six distinctive design categories, Industrial Design emerged as the frontrunner, closely followed by Furniture Design, reflecting the dynamic nature and broad appeal of the Lexus Design Awards.
This year’s competition, now in its seventh edition, continues to be a melting pot of visionary ideas that transcend boundaries and shape the future of design.
The entries were evaluated by a panel of jurors encompassing various creative realms such as art, architecture, fashion, and automotive industries.
Speaking on LDAI, designer and jury member Tarun Tahiliani said: “The Lexus Design Award India 2024 serves as a vital arena, pushing designers to break free from traditional norms. It goes beyond merely recognizing design excellence; it delves into the core of innovation, where diverse perspectives collide to shape a future fueled by creativity and purpose. The designs within the conceptual category were not only intriguing but also distinctly stood out, reflecting a futuristic approach to innovations.”
Added Dr Anupama Kundoo, architect and LDAI jury member, on the Lexus Design Awards 2024: “The received designs epitomized authentic innovation and uniqueness, showcasing a commendable synthesis of avant-garde concepts and functional design principles. This collection critically engages with the evolving discourse in design, highlighting a transformative approach that is both professional and forward-thinking.”
Said Naveen Soni, President of Lexus India: “We are gratified by the resounding response to the seventh edition of Lexus Design Award India. The escalating acknowledgment of LDAI underscores the design community’s steadfast dedication to unlocking the transformative power of design for a more promising future. This time, notably, each category showcased designs that were uniquely different, yet collectively innovative, which underscored nuanced creativity designs.”
It’s not the first that mega-epic Ramayan is being aired on television. Various versions – in costume drama and animation – have been seen. But everytime a new avatar is set to launch, there’s much excitement. Why, everytime even a re-run is aired, there is excitement. Remember the lockdown when Doordarshan played a masterstroke by airing a rerun?
Well, this time, it’s Sony Entertainment Television that’s bringing to its screens (and streaming service Sony Liv) an all-new version of Ramayan. Called Shrimad Ramayan. Starting Monday, January 1, at the 9pm primetime slot.
Sony Entertainment Television has signed on Swastik Productions, a seasoned player with big bang mythologicals/historicals whose founder Siddharth Kumar Tewary had interestingly started his independent Swastik journey with Sony in 2007 (see interview from 2017).
So who’s playing Lord Ram? Actor Sujay Reu and Sita is Prachi Bansal. Amongst others in the cast: Nikitin Dheer as Ravan and Arav Chowdharry as Dashrath. Notes a communique: “The attention to detail in the costumes, a mega set design, and visual effects will further enhance the viewing experience, transporting the audience to the enchanting world of Ayodhya and Lanka.” Hmmm.
Neeraj Vyas
In a statement, this is what Neeraj Vyas, Business Head – Sony Entertainment Television, Sony Sab, PAL, and Sony Max Movie Cluster said: “This is not just a show… it is our attempt to bring the essence of our rich heritage into the homes of millions and create a shared experience for families across the nation. The learnings of this distinctive epic are relevant even today and resonate across generations, emphasizing the importance of family values and the significance of relationships. As we embark on this divine journey with Swastik Productions, we are committed to crafting an authentic and immersive experience for the viewers.”
Siddharth Kumar Tewary
Added Tewary: “Bringing one of the biggest epics to life is not just a creative endeavour but a profound responsibility. The launch of ‘Shrimad Ramayan’ signifies a commitment to quality storytelling with meticulous research and seamless execution. I am delighted to partner with Sony Entertainment Television and together, we look forward to the retelling of this timeless narrative that resonates deeply with viewers, fostering a renewed connection with our cultural heritage and values. I am thankful to amazing talent which is helping me create this – the star cast and the production crew which is working tirelessly on this mega project.”
One Impression, the influencer marketing platform, has onboarded Udit Sharma as its Chief Business Officer (CBO). Sharma will spearhead the company’s revenue growth, new region expansion, team building, and strategic partnerships.
Said Apaskh Gupta, Founder, One Impression: “We believe brands around the world have demonstrated the power of creator content & influencer marketing. We are now at an inflection point for the industry and we are about to witness the true power of influencer marketing for businesses around the world. As influencers continue to become increasingly more meaningful in the lifecycle of a business, there is an immediate need for a technology platform to remove all inefficiencies associated with the channel. One Impression has built a world class platform that solves problems at every step of the process and enables brands and creators to collaborate seamlessly. We are truly excited to have Udit join us in this journey. We believe his experience & knowledge in building large scaled platforms will help us take the One Impression platform to the world.”
TVS Electronics Limited (TVS-E) has appointed Pitchfork Partners Strategic Consulting as its new communication partner. Through this appointment, Pitchfork Partners will drive marketing communications for TVS-E, building and elevating awareness about the brand.
Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “TVS Electronics has been pioneering innovative and cutting-edge solutions for decades now through an array of products and services. We are proud to work with this iconic brand and I am confident that our expertise in managing strategic communication for Indian as well as global businesses in the technology sector will play a role in helping them achieve their communication goals.”
Speaking on the appointment, Rangesh AB, Dy. GM, Marketing & Communications at TVS Electronics Limited added: “We are thrilled to have Pitchfork Partners as our marketing communications partner. Their passion for brand building coupled with their comprehensive and innovative approach led us to appointing the team to drive marketing and brand communications for TVS-E. We look forward to leveraging their expertise as our trusted partners as we navigate the dynamic business landscape.”
The International Advertising Association (IAA) has unveiled the forthcoming 45th IAA World Congress, to be held in Penang, Malaysia, from March 6 to 8, 2024.
Said John Chacko, President, IAA Malaysia and Chairman of the 45th IAA World Congress, Penang: “The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage, and culture.”
Added Pradeep Dwivedi, Group CEO, Eros Media World PLC and IAA Global Vice President & Area Director, APAC Region: “The Indian media, advertising and marketing talents are making big waves globally in creative excellence, impact, and effectiveness. The IAA World Congress 2024 in Penang, Malaysia offers Indian delegates with the perfect blend of learning and sharing same with the worldwide community of professionals. I am confident of its wide appeal and benchmark level of participation from India, coming on the back of phenomenally successful IAA World Congress previously held in Kochi, India. I am especially delighted to share that my good friend and an esteemed industry colleague, Avinash Pandey, CEO, ABP Network has been chosen as the leader of the Indian Delegation to IAA World Congress at Penang and looking forward to it. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”
Said Pandey: “The 45th IAA World Congress marks a pivotal gathering, echoing the success of our 2019 Congress. It serves as a hub for innovative ideas and transformative discussions, shaping the future of our industry. We eagerly anticipate a robust Indian delegation, expecting invaluable insights and collaborations.”
Trinity Gaming India has launched Gamerz Night Live, a virtual gaming campaign property. The campaign has been launched in collaboration with Lenovo, Intel and Youtube, and is focused on developing the Indian creator community.
Commenting on the success of the IP, Abhishek Aggarwal, Co-founder & CEO, Trinity Gaming India, said: “At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming. Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”
Speaking about the IP, Anita Kotwani, CEO Media, South Asia, Dentsu and Dentsu Gaming Lead, added: “Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment. Brands like Lenovo & Intel have marked their footprints in the gaming industry by launching gaming centric brands like legion, loq, gaming IdeaPad, Intel Arc, 13th gen processors which are beneficial for the consumers to make, record and consume content. Through Gamerz Night Live Intel & Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the TGs suitable for brands like Lenovo & Intel.”
Zee Media has announced the launch of Salaam TV news channel with reach spanning South East Asia, India and Dubai.
Speaking on the vision of the news channel, Tarique Faridy , Editior Salaam TV said: “Salaam TV is where each story isn’t just recounted but lived, a place where narratives unfold, discussions spark and enlightenment takes centre stage. It transcends the conventional boundaries of a typical news channel; it is a vibrant platform for exploration, meaningful discussion and intellectual enlightenment. In every show, we aspire to create an immersive experience that goes beyond the mere conveyance of information. Stay tuned for thought-provoking shows, engaging stories and a platform that promotes nationalism and harmony.”
It’s not the first that mega-epic Ramayan is being aired on television. Various versions – in costume drama and animation – have been seen. But everytime a new avatar is set to launch, there’s much excitement. Why, everytime even a re-run is aired, there is excitement. Remember the lockdown when Doordarshan played a masterstroke by airing a rerun?
