By Our Staff
Entropik has announced an upgrade to its flagship product, Decode. The latest feature, In-Context Testing or Instagaze, is specifically designed for the social platform Instagram, enabling brands to seamlessly test their reels and ads in-context and optimise them directly within the Instagram app. Or so notes a communique.
Speaking about the new offering, Ranjan Kumar, Co-founder & CEO, Entropik, said: “Understanding consumer preferences and creating experiences that are focused on the needs of the consumer is a huge challenge for brands in this attention economy. Globally, the consumer insights market is valued at $70 billion. Entropik helps brands measure consumers’ subconscious behaviors for digital, media, and retail experiences and then optimize these experiences to emotionally connect with them. With in-context research, we are revolutionizing the way brands conduct research and gain insights about their consumers. By giving them a preview of their media performance in the simulated environment of Instagram, they get authentic and actionable insights into how their content will appear and resonate with their potential consumers.”