Media agency major topped the metals tally at the Media Abby awards held on Day 1 of Goafest 2016. Mindshare was awarded two Golds, six Silvers and nine Bronze metals. The first runner-up was sibling Maxus with seven metals (one Gold, two Silvers and four Bronzes).
The parameters we were looking for was work that is fresh and unique, said Pratap Bose, Jury Chair of the Media Awards, adding that the jury did not find any of the shortlisted entries making the cut for a Grand Prix, the highest level of the awards.
Lodestar UM and Madison Media secured six metals each with four Silvers and two Bronze awards. New entrant The Social Street won two golds and two silvers.
There were a total of 76 agencies which participated in the Media Abby, sending in 1015 entries this year. The number of jury members was 86 and a total of 77 metals were awarded (11 Golds, 36 Silvers and 30 Bronzes).
For Prasanth Kumar, CEO, Mindshare South Asia, it is a continuation of the agency’s winning ways after the agency coming out tops at last year’s Emvies Awards of the Advertising Club. “Yes, we ended 2015 with 176 awards and this year has also been equally spectacular,†he said, adding that the emphasis is on providing innovative solution to clients to break the clutter and fragmentation.
Along with the Media Abby, the Publisher Abby awards were also presented. Dainik Jagran newspaper was presented 10 of the 17 awards.
