MxMIndia

Tag: Mindshare South Asia

  • To help brands grow by crafting insightful strategies

    Mindshare appoints Mausami Prasad as National Head of Strategy & Insights

    By Our Staff

     

    Mindshare India has appointed Mausami Prasad, National Head – Strategy & Insights. Prasad will be based out of Mumbai and will report to Amin Lakhani, CEO – Mindshare South Asia.

     

    Said Lakhani:: “We are glad to have someone as experienced as Mausami on our team. Today, our clients are focusing on integrated strategies to grow their businesses. The expertise Mausami brings to Mindshare will allow us to continue to support clients by crafting insight-driven approaches. I am certain that Mausami will play a pivotal role in the brand transformation journey for our clients.”

     

    Added Prasad: “I believe in earning the leadership that I have been entrusted with and would love to create winning journeys with my team. I am excited to join Mindshare, an industry leader in shaping creative strategies for its brands and clients to help them achieve their goals. I am thrilled about this opportunity, and I would like to thank the team for believing in me. I look forward to contributing to Mindshare’s ‘good growth’ journey by creating exclusive strategies for our clients.”

     

  • The launch was planned with Mindshare and WPP's agenda on "marrying creativity and tech"

    Mindshare conceptualises Volvoverse launch

    By Our Staff

     

    Mindshare India has conceptualised and enabled a electric vehicle (EV) launch in the Metaverse, for Volvo Cars called Volvoverse. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies. Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver Volvoverse.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the Metaverse was to launch the EV in a sustainable ecosystem following the vision of Volvo. The Metaverse is evolving the Internet by bringing people closer. Using virtual worlds, we are looking to reach out to maximum audiences. We are excited to do the first-ever EV launch in the Metaverse with a campaign that appeals to our audience in an exciting new environment which is the first of its kind.”

     

    Added Jyoti Malhotra, MD – Volvo Car India: “Volvo has always been on the forefront of innovation and technology and we as a company are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”

     

    Said Gopikaa Davar, CEO – Hogarth India: “Hogarth is committed to reach Net Zero by 2030, and we are excited to partner with Mindshare & Volvo on a project, which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170kgs of CO2 emission in a one-day event.* This is a great example where weall are reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”

     

  • Will be responsible for expanding growth metrics for Mindshare

    Mindshare elevates Ruchi Mathur to CGO

    By Our Staff

     

    Mindshare India has announced the elevation of Ruchi Mathur to Chief Growth Officer. Mathur, who was previously Head – Client Leadership, Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses. Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, and capability offering and drive Mindshare’s good growth agenda.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives. With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organization. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight.”

     

  • Bags Apna.com, Launch My Career, WinZo, etc

    Mindshare North wins several tech mandates

    By Our Staff

     

    Mindshare, GroupM’s flagship agency, has witnessed a great start to the new year. The North region has seen a number of wins across the new age consumer-internet and data-tech category.

     

    The recent wins Mindshare saw are apna.com – professional network site, Launch My Career – a data-tech driven online career guidance platform and WinZO – social gaming app.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honor to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

     

  • Amin and Maps will continue to drive growth and transformation agenda for clients and internal stakeholders

    Parthasarathy ‘Maps’ Mandayam is CSO for GroupM South Asia & Amin Lakhani as CEO – Mindshare South Asia

    By Our Staff

     

    GroupM, the media investment group of WPP, has announced the appointment of Parthasarathy Mandayam (Maps) as Chief Strategy Officer – GroupM South Asia and Amin Lakhani as Chief Executive Officer – Mindshare South Asia, a position held until now by Maps.

     

    The role of GroupM Chief Strategy Officer will be to channel data, technology, consumer understanding to chart the growth and transformation agenda. Map’s appointment into the new role is part of the strategy that envisions doubling the focus with a significant shift on new-age technologies, products and offerings that require a transformation of both GroupM and client businesses. He will report to Prasanth ‘PK’ Kumar, CEO GroupM South Asia.

     

    Said Parthasarathy ‘Maps’ Mandayam: “I am extremely grateful to have such an amazing journey at GroupM. I think learning and change have always been a part of my career here. Furthermore, as our offerings become more specialised, we need to ensure synergy and seamless flow of expertise between the various players both internal, WPP and external to get the full benefits of both scale and specialisation. As I steer through this journey I will continue to push forward with the growth and transformation agenda to bring in significant synergies between new-age data, technology, consulting, products and offerings for our clients and internal stakeholders.”

     

    Added Lakhani: “We want to build on this existing momentum and drive Mindshare ‘Good Growth’ for our clients. New age data, technology, creativity, research, consulting, and products will play a major role in this journey. Our industry has always witnessed change. We’ve been at the centre of it and currently, the world is also witnessing this. Hence as marketers, we need to take charge and lead this journey for our clients and brands. I am excited for this next phase of my journey, and I would like to thank the team for believing in me.”

     

    Lakhani  will report to Prasanth Kumar, CEO GroupM South Asia and Helen McRae, CEO Mindshare Asia Pacific.

     

    Said McRae: “Both Maps and Amin are distinguished leaders who have brought energy, skill and leadership, to the Mindshare Group over the past few years in office. They have both led the agency with their invaluable expertise bringing immense value for our clients and internal teams. Mindshare’s achievements and client success journeys over the last few years narrate the business acumen of both Maps and Amin. I congratulate them both and wish them the very best for their new roles!”

     

    Added Prasanth ‘PK’ Kumar: “We have witnessed a significant consolidation of existing businesses, with deeper penetration of our new core offerings under their tutelage. Both have been instrumental in strengthening and reinvigorating the agency as it stands today. I have the utmost confidence in their expertise and know that both Maps and Amin will continue to drive innovation and further transformations in their future roles. I wish them the very best!”

     

  • To oversee digital strategic direction and leadership within the digital group

    Mindshare appoints Prashant Nandan as Digital Lead for North and East

    By Our Staff

     

    Mindshare announced the appointment of Prashant Nandan as the Digital Lead for North & East.

     

    In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver communications plans. His role will focus on building a high growth business & driving revenue strategy for Mindshare India.

     

    On the appointment, Gopa Menon, Digital Head – Mindshare South Asia said: “I am very happy to have Prashant join us. He comes with diverse experience in Digital Marketing, Media Planning and Trading. He will play an important role in driving the digital growth for Mindshare North and East.  As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”

     

    Added Ruchi Mathur, Senior Vice President – North and East, Mindshare India said, “ The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world. Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”

     

  • To drive business and brand transformation

    Mindshare partners with clients in the East

    By Our Staff

     

    Mindshare reports an acceleration in its business in the East market with many major brands exploring marketing strategies beyond traditional media.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region. Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Our team in this market is what makes us so strong, and I am proud to see our talent partner with our valuable clients on this journey of transforming their marketing experiences and building trust within them. Mindshare is fully committed to developing and expanding its footprint in the East.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

     

  • Not too long ago, Vinod Thadani, Menon's predecessor, had moved to Dentsu

    Gopa Menon is Digital Head at Mindshare

    By Our Staff

     

    Mindshare India has today announced the appointment of Gopa Menon as the Digital Head, South Asia. In this role, Menon will be responsible for managing the agency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes.

    Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region. He was last with Isobar, the Dentsu agency as COO. Interestingly, Vinod Thadani, Menon’s predecessor has moved to Dentsu as Chief Digital Officer and MD of iProspect.

    Said Amin Lakhani, Chief Operating Officer, Mindshare South Asia: “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

    Added Menon: “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare & the purple family, its sort of home coming for me and as Mindshare now re-orients its business around the pillars of “Acceleration”, “Outcomes” & Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth & transformation for its clients.”

    Menon will be based out of Gurugram and will report to Amin Lakhani, Chief Operating Officer, Mindshare South Asia.

     

     

  • As Digital Growth Officer and CEO, iProspect India

    Dentsu onboards Vinod Thadani

    By Our Staff

     

    Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional role of Chief Executive Officer, iProspect India. He will report to Divya Karani, CEO-Media, South Asia. Until earlier this year, Thadani was Chief Digital Officer with Mindshare South Asia.

     

    Divya Karani
    Divya Karani

    Speaking on the development, Karani said: “Vinod is a strategic addition to our future-forward business design. His values and commitment to innovation resonate with all that Dentsu stands for. I am fully confident his exceptional and in-depth mastery of digital will help our clients’ business scale new frontiers.”

     

    Vinod Thadani
    Vinod Thadani

    Added Thadani: “I am excited to become an integral part of this network and look forward to the journey ahead. My contribution in dual capacities will be an opportunity to offer excellence and best-in-class services to all our clients specially in the space of Digital – Performance, Data Driven Marketing, Ecommerce, Marketing Effectiveness & Creative. There is scale, specialization & integration at the core of our offerings & through this journey, my goal is to pursue growth for our clients and the network.”

     

  • Will be setting up the communications planning vertical for the agency’s key businesses

    Mindshare names Vipasha Bhuptani as communications planning lead, Content+

    By Our Staff

     

    Vipasha Bhuptani
    Vipasha Bhuptani

    Mindshare India has announced the appointment of Vipasha Bhuptani as Communications Planning Lead for the Content+ team.

     

    In this role, Bhuptani will be responsible for setting up the communications planning vertical for the agency’s key businesses.

     

    Parthasarathy Mandayam
    Parthasarathy Mandayam

    Said Parthasarathy Mandayam (Maps), CEO – Mindshare South Asia: “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

     

    Ajay Mehta
    Ajay Mehta

    Added Ajay Mehta, Senior VP – Mindshare Content+ & Partnerships: “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

     

  • Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles

    Mindshare India announces key leadership changes

    By A Correspondent

     

    Mindshare has announced a major rejig of leadership roles in line with the agency’s efforts to stay adaptive, agile and innovative.

     

    Harsh Deep Chhabra takes on the role of Senior Vice President, Mindshare Fulcrum with immediate effect. In his last five years in the company, Chhabra has played a key role in the growth of Team Fulcrum at Mindshare. He has also played a critical role in managing the strategic digital mandate.

     

    As Mindshare re-orients its business around the pillars of “Acceleration”, “Outcomes” and a “Refreshed Neo”, there have been key changes in the leadership of its Content+ practice and Neo India as well, notes a communique.

     

    Ajay Mehta moves to the role of Senior Vice President, Content+. In his new role, Mehta will take on national responsibilities for Entertainment & Sports (ESP), Branded Content, Music & IP Creation along with the Experiential Marketing practice. His responsibilities also include South Asia Content+ mandate for Unilever.

     

    Nikhil Mayne has been designated Vice President, Content+. His responsibilities include developing the Social Media practice and driving the creation of Agile content that powers performance marketing. He will also drive the ESP and Branded Content practice for m/SIX India.

     

    Samraat Kakkar, who has driven the digital practice for Mindshare North and East, will take on the role of Vice President, Neo India. Neo is an expert in Performance Marketing globally and partners Mindshare in driving integrated solutions for clients across Brand & Demand.

     

    Speaking on the development, Amin Lakhani, COO, Mindshare South Asia said: “We at Mindshare strive to keep our clients ahead of the curve and our people agile and integrated. All these leaders have proven their abilities to deliver desired outcomes and beyond even in challenging situations. I am positive that the new structure will help us achieve maximum impact for our clients and create more value for our teams”

     

    Added MA Parthasarathy, CEO, Mindshare South Asia: “As the industry is staring at unexpected times, it is imperative for us as an agency to be future-ready. We are delighted to have such experienced leaders within the agency, who are future-focused and skilled to deliver disruptive business thinking for our clients.”

     

     

  • This is being billed as one of the largest protagonist-led initiative to unite India in its fight against Covid-19

    Zee unveils new anthem in collaboration with SBI Life

    By A Correspondent

     

    Zee Entertainment has joined hands with SBI Life Insurance and Mindshare to produce the ‘We Can, We Will!’ anthem, which involves 27 TV artists singing the anthem in their local languages to invigorate the nation to fight against Covid-19.

     

    Expressing his views on the collaboration, Ashish Sehgal – Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises said: “As a network, Zee has always believed in ‘Customer First’ and this venture of creating an anthem of collective unity for SBI Life with Zee is truly one such classic example from our Content & Partnership team. Similarly, SBI Life with the thought of the anthem to inspire the collective willpower of the nation, hit a synergy with Zee when they during difficult times thought of creating this anthem to rally our nation’s battle against the corona outbreak. The anthem has been executed with 27 powerful influencers of Zee in nine languages from their homes and edited remotely to take it live across the network through a roadblock, truly exemplifying Zee’s philosophy of Extraordinary Together through an extraordinary feat.”

     

    Talking about this association, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, added: “The Coronavirus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life, the entire nation is exploring solutions to tide through this crisis. In current times of self-isolation, the anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

    Said Amin Lakhani, Chief Operating Officer Mindshare South Asia: “These are indeed challenging times for mankind. People from all walks of life have been affected in some way or the other. There’s massive uncertainty, anxiety and boredom that is impacting our morale. This initiative is our humble effort to help uplift the spirit of our nation. We Can, We Will! is a unique anthem. For amplifying this message, Zee was the perfect partnership. It deployed its huge network presence throughout India and with the help of 27 celebrities in nine languages reinforced the belief that together India can, and India will win!”