MxMIndia

Tag: Maxus

  • The Wavemaker CEO – South Asia speaks on the GroupM agency's three years in India, his journey at the helm, Gurugram v/s Mumbai, and the rivalry with sibling Mindshare

    MxM Live with Ajay Gupte

     

     

    By A Correspondent

     

    Wavemaker India celebrates its third anniversary on Monday, November 9, and we speak with Ajay Gupte, CEO – South Asia, Wavemaker, on the occasion.

     

    Gupte took charge in January 2020, and we know of the tumultuous times across the world after that. A coincidence of course. The marketing services business was badly hit given the events and advertising spends going south post that.

     

    But in this period, Wavemaker – part of WPP’s GroupM network – has managed to reinvent itself and forge ahead, says Gupte. There is a beefing up of the top deck. Some noteworthy work. And development of analytical tools that are now adopted within Wavemaker global framework.

     

    In a freewheeling interview with MxMIndia Founder and Editor-in-Chief Pradyuman Maheshwari, Ajay Gupte speaks on a cross-section of issues around the business, around Wavemaker, his settling back into the country, the job, Gurugram versus Mumbai, the rivalry with sibling Mindshare. And more.

     

    Watch. Enjoy. Like.

     

  • He will be taking on from Amaresh Godbole who is set to move to to Google.

    One more ex-GroupM biggie joins Publicis. Unny Radhakrishnan is CEO,  Digitas

    By A Correspondent

    Unny Radhakrishnan

    Soon after the news that Sridhar Ramasubramanian was appointed CFO, Publicis Groupe, South Asia, comes the missive that Unny Radhakrishnan has joined the group has CEO, Digitas India. He will be taking on from Amaresh Godbole who is set to move to to Google.

    Unny comes with  rich experience of over  20 years in digital marketing, consulting and technology. Unny has  had an 11-year stint in Maxus, which he helped build as the first media agency in the GroupM system to have integrated capabilities in digital media, creative, social, technology and R&D. As Chief Digital Officer, South Asia, he led a team of over 250 people. In 2018, he took a sabbatical, did theatre training and studied public policy, along with a few consulting assignments. One of his consulting assignments  which was with Sheroes, an internet start-up and a women-only social network, soon turned to be full-time, where he donned the hat of Chief People & Business Officer.

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe, South Asia on the appointment: “We are delighted to have Unny join us. Apart from his demonstrated capabilities across the whole gamut of digital, what really stood out for me is his approach to the future, passion for everything digital and commitment to groom talent. Each of these softer skills is very critical to succeed in today’s organisations. Digitas has a very strong team, great momentum and very diverse capabilities. Unny’s leadership will add to it tremendously.” Acharya herself has been with GroupM in the not-too-distant past.

    Added  Radhakrishnan: “I am very excited to join Digitas at a time when the Publicis Groupe model has just been put in place. The canvas to succeed both as Digitas and as a player in Publicis Groupe is limitless. It has an amazing track- record and momentum .  I  look forward to taking it from strength to strength.”

     

  • Mansi has been part of Wavemaker (and earlier Maxus) since 2015

    Wavemaker elevates Mansi Datta to Managing Partner

    By A Correspondent

     

    Mansi Datta

    Wavemaker has announced the appointment of Mansi Datta as Managing Partner. In her new role, Datta will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Datta has been part of Wavemaker (and earlier Maxus) since 2015.

     

    Commenting on the appointment, Gupte said: “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.”

     

     

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.

     

     

  • It’s India Shining at Ogilvy Worldwide. India chief Pandey is Global Creative Big Boss

    Mera Bharat Mahaan. Mera Piyush Mahaan!

     

    By A Correspondent

     

    Who would you think is the boss of the Indian cricket team? Ravi Shastri, the chief coach and hence the off-the-field boss or Virat Kohli, the onground captain?

    Okay, the analogy isn’t possibly correct, but still it wouldn’t be inappropriate to say that the real Big Boss of a Creative Agency is the Chief Creative Officer. Just as it’s the on-the-field cricket-playing captain who is the real boss of the unit.

    Now there is enough reason for every Indian to be proud of this development. Piyush Pandey, Chairman of Ogilvy India, is the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019. There aren’t too many Resident Indian global bosses.

    In advertising, we’ve had Vikram Sakhuja turning Global CEO of Maxus (now part of Wavemaker). We’ve had Indian assume the office of the International Cricket Council, but then cricket doesn’t have a truly global footprint.

    In the case of Ogilvy, which is located across 131 offices in 83 countries and a company it creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

    To be the CCO for Ogilvy Worldwide is huuuuuuuuuuuuuuuuuuuuuge. It is a matter of great pride for India and Indians, and not just in advertising and marketing, but also across all sectors and strata of society.

    And given the kind of advertising and marketing orientation that Pandey stands for, it’s a global realisation of the rise of India and Indianness.

    Meanwhile, Ogilvy has also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will comprise female creative leaders—will be announced in January of 2019.

    Said John Seifert, Chief Executive, Worldwide on the Pandey appointment: “We could not be more thrilled that Piyush will be serving as our Chief Creative Officer, Worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”

    Meanwile, Joe Sciarrotta will be the new Deputy Chief Creative Officer, Worldwide, reporting to Pandey and Seifert. Sciarrott will continue to lead creative work assignments for several of the agency’s top 50 clients while taking on new duties at the worldwide creative level. Leslie Sims also will join Ogilvy as Chief Creative Officer of Ogilvy USA, reporting to Lou Aversano, Chief Executive, USA.

    PS: Are we gushing a wee bit much about this news? Yes, we are. But – as a publication catering to the advertising, media and marketing services fraternity, indulge us this luxury. There’s enough reason to gush. As the message we sent out with our newsletter today: Garv Se Kaho Ki Hum Indian Media Se Hain! (Say it with pride that we belong to the Indian media!)

     

  • Here’s the second part of the interview with Wavemaker CEO – South Asia Kartik Sharma

    Clients are happy to pay wherever one demonstrates value

     

    It’s been a year since GroupM merged its two leading media agency networks – Maxus and MEC. We spoke with Kartik Sharma, CEO-South Asia of the merged entity called Wavemaker on how the business has been in the past year, the credo of ‘Rapid Growth Planning’, winning awards, talent and more. Excerpts from Part Two of an interview with Kartik Sharma… (Part One of the interview can be accessed at http://www.mxmindia.com/2018/11/we-cant-sit-on-past-laurels/)

     

    One of the challenges in attracting young talent specially at the entry level is the low salary levels in media agencies.

    We relooked at how we attract talent. This is not just about Wavemaker, but we worked with the GroupM leadership team and the composition revisions have already happened. Also, my genuine belief is that while people may talk about compensation, the real reasons why people stick is obviously due to the people they work with. Second thing is if you have a great purpose. It’s easy to rationalise and say I don’t get money and move out of an organisation. Also when you go deep and we sit in exit interviews and we find out that people largely leave for two reasons. Either you have a lousy boss or you are not able to connect with a purpose or not able to see a purpose of what you are doing. As long as you are able to address these two factors well, I think people want to stick much, much longer.

     

    In the light of the various changes in the media landscape, digital gaining ground and as we enter the new year, do you see a dramatic shift in the way the media agency business is going to be? Also, will be there be a change in the current commissions-/fee-based structures

    See the way the compensation structures were done, because commission-based compensation structure was actually invented more than 100 years ago. Agencies or as they were called agents and we started selling it. But markets are maturing, clients are maturing. Agencies are maturing. I can’t talk for the entire industry but surely wherever one can clearly demonstrate value, clients are happy to pay. Wherever you cannot show value, why should the customer pay?  So there have been many, many instances where we are able to get our fair share based on the work that we produce which often is loosely termed that we are more costly. But its value, the value creation for the business is demonstrated and that job is on us to show and demonstrate why we are asking for whatever compensation. It’s not easy but in many, many instances those are happening even today.

     

    So, would you be able to give an indicator on what is the kind of increase that you get from your existing clients in terms of percentage?

    It increases when we are able to show value.  I can’t speculate any number. I can’t share anything else…

     

    Broadly. Are the big clients paying you more?

    Big clients see value and they pay more. Even small clients. Big or small is not the point. We have been able to ask for a reasonable compensation which when compared to many other competitors would be higher. It’s a guess. If and whenever we are given that kind of feedback based on that we deliver. Whenever there is value, clients will pay.

     

    You were among the early players looking at startups and looking at non-legacy businesses. But now you have grown as an agency.  Do you find that you are still as hungry for those start-up kind of clients?

    Absolutely. We have recently conducted a startup connect in Bengaluru where we invited a couple of good startups which we believed in. We invited some of our media partners and creative partners what they are seeking is kind of, if they were to launch their product and services in the market, what should they be doing. It was an experimental project and has done exceedingly well for us. Some clients are signing up. Once that is done we will announce the name. Some other startups have also started talking to us so I think the hunger to be in that space is very high.

    What startups do is they kind of come with a very different point of view compared to the larger, well-established players. They want growth faster. They want to look at the product and services differently and it challenges us. Recently we have got one very big startup. We will announce once the contract is closed. Our solutions have been so different! Had we not pitched for that business. We have to constantly think that maybe what we could have done different or a standard mode is not what is going to work. It helps us to also think afresh. The solution of the client is very important.

     

    I know it’s an integrated agency now… but how is the MEC part of the business doing?

    All the clients are doing very well as brands and as categories most of them are doing very well. For eg., Netflix is a case in point. There are other clients. Eureka was an MEC relationship which we have. Today it doesn’t matter if it is Maxus or MEC, it’s a client we are working or. Whatever we have promised to a client we have to deliver on that. Overall, I think all the business that have come from NEC they are all in good space.

     

    As you go forward to the next year, any specific target or sentiments that you would like us to look at.

    I’m an eternal optimist. I think next year will have its own set of challenges and opportunities. What I am seeing is more use of technology and technology-based solutions. It could be in the area of analytics and actually creating new technologies for clients. That’s broadly where it is. Of course all the traditional media business or use of media will continue but there are many opportunities in the way that we use technology where I am seeing early trends.

     

     

  • The program hosted some of the leading names of the communication and media industry

    Social Street, Mindshare and Maxus emerge winners at Big Bang Awards 2017

    By A Correspondent

     

    The Advertising Club Bangalore successfully concluded the 22nd edition of its annual awards  Big Bang Awards for excellence in communication and media on September 15at the Ritz Carlton, Bengaluru.

     

    Social Street was named Creative Agency of the Year. Mindshare and Maxus were the big winners of the night bagging awards for Media & Digital Agencies of the year, respectively. Artilligence Mumbai won the Healthcare Agency of the Year.

     

    Bengaluru advertiser Gokaldas Images Won the Client of the Year Award winning across several categories.

     

    Commenting on the awards programme, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India & South Asia, said: We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. Am happy that we were able to do so. Our heartiest congratulations to all the winners.”

     

    This year, the Big Bang awards were presented under four major categories:  Creative, Media (Including Data & Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 49 senior advertising, marketing, media, PR and digital industry experts and thought leaders were deployed by Ad Club.

     

     

  • Sugar Free launches a web series, a first of its kind in the food space

    Sugar Free unveils web series titled ‘The Sweet Breakup’

    By A Correspondent

     

    Sugar Free has unveiled‘The Sweet Breakup’, a five-part webseries that is conceptualised and executed by Maxus Content, the content solutions arm of Maxus.

     

    Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said: “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualise ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”

     

    Added Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus: “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”

     

  • The winds of change are blowing across the media agency world, and GroupM has done this to better operational efficiencies

    Business as usual for Maxus & MEC in India. For now…

     

    By A Correspondent

     

    That last bit of the headline is most critical. For now.

    Because the winds of change are blowing across the media agency world. There are huge pressures on operational efficiency – cutting costs and flab wherever necessary, combine forces whenever it’s possible and bracing oneself for a world where technology will drive business.

     

    And for WPP-owned GroupM, one of the world’s largest media agency and services conglomerates and clearly the numerouno in India, the situation is the same. And like for any smart strategy consultancy, the writing on the wall is clear. Only the fittest and smartest will survive.

     

    But the decision to maintain the status quo in India, while effecting changes across the world, means a lot.

     

    Although globally MEC is bigger, Maxus is huge in India. Sibling Mindshare may be way ahead, but Maxus has traditionally been very aggressive in the marketplace. Two years back in fact it beat Mindshare at the Emvies, the annual media agency award conducted by Advertising Club. Recently, it bagged the coveted ITC account which was earlier held by Madison and was fiercely contested that involved multiple agencies.

     

    MEC was founded in January 2002 with WPP buyingout CIA’s parent, Tempus. MEC was formed by the merger of The Media Edge and CIA. In 2010, the agency was rechristened MEC from Mediaedge:cia.

     

    In November last year (2016), MEC announced a new global CEO in Tim Castreereplacing Charles Courtier.

     

    Maxus, on the other hand was formed in 2008, though it did exist in some others before. Lindsay Pattison is Global CEO of Maxus, but last month she was also appointed Chief Transformaton Officer of GroupM. She currently holds both charges.

     

    This is what Pattison today after the announcement of last evenng:

    Transformational news from @Groupmworldwide today exciting for@Maxusglobal@MECideas and @Essencedigital Proud to be part of this

    — Lindsay Pattison (@lindsaymaxus) June 1, 2017

     

     

    Meanwhile, let’s revisit the story that MxMIndia carried on the site last evening:

    GroupM has announced a portfolio restructure which is essentially entails the merging if the global operations and teams of its agencies MEC and Maxus into a new, billion dollar revenue, media, content and technology agency under the leadership of MEC’s CEO Tim Castree.

     

    However, Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network. Ditto with MEC which will continue as is. In the near future, MEC will be rebranded to reflect the new global brand.

     

    GroupM’s portfolio will now comprise three successful global media agency networks — Mindshare, MediaCom, and the new company – each with more than one billion dollars in annual revenues, plus an innovative digital-first agency, Essence. GroupM also plans new investments across all of its agencies and its [m]PLATFORM data and technology capabilities.

     

    “We’re committed to improving our service to clients. These moves will give us greater focus, help us innovate, and improve our speed of delivery,” said Kelly Clark, Global CEO, GroupM in a statement.

     

    Since Clark became global CEO in October 2016, GroupM has made a number of organisational changes. Clark recently appointed Lindsay Pattison as GroupM’s Chief Transformation Officer to lead a range of transformation initiatives.

     

    Meanwhile, in a communique, GroupM said it is committed to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agency’s existing media and creative credentials. In time, Essence will also lead several key GroupM client relationships as part of this restructure, the note added.

     

    GroupM acquired Essence in November 2015. “The leadership team at Essence is excited about the opportunities this creates for our clients and our people,” said Christian Juhl, CEO, Essence. “Our mission is to make advertising more valuable to the world; with this infusion of talent, capabilities and markets, we can do this now on a bigger stage.” Clark named Castree CEO of MEC in November 2016.

     

    “Maxus and MEC share common values and ambitions. Both networks have a strong local market presence and entrepreneurial drive. Together, we believe we can create an exciting new media, content and technology agency which we look forward to introducing soon,” said Castree.

     

    “We’ve clearly signaled our ambition to transform, and we mean business,” said Pattison. “This allows us to more meaningfully invest in each agency’s future – retaining and attracting the best talent with inspiring and rewarding workplaces, creating differentiated cultures and approaches, and sharing in a focus on helping clients win.”

     

    Bottomline:

    It’s business as usual for Maxus and MEC for now in India

    Clients of both agencies needn’t worry. Conflicts, if any, will be ironed out

    There will be rationalisation in teams, with movements from one grouping to the other. This will help populate the team of Essence

     

    The communication teams of GroupM, MEC and Maxus are tightlipped about giving out any more info, but there is indeed worry about what responsibilities some key folks in both agencies will be given once the merger happens fully.

     

    For now, Ajit Varghese, CEO APAC at Maxus will continue in his current role, but it will be interesting to see what his next role will be given that Maxus Indiia will continue as is, though for the rest of the world, things will change

     

  • GroupM’s portfolio will now comprise three media agency networks — Mindshare, MediaCom & the new co

    GroupM merges Maxus & MEC globally. In India both to operate as is

    By A Correspondent

    GroupM has announced a portfolio restructure which is essentially entails the merging if the global operations and teams of its agencies MEC and Maxus into a new, billion dollar revenue, media, content and technology agency under the leadership of MEC’s CEO Tim Castree.

    However, Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network. Ditto with MEC which will continue as is. In the near future, MEC will be rebranded to reflect the new global brand.

    GroupM’s portfolio will now comprise three successful global media agency networks — Mindshare, MediaCom, and the new company – each with more than one billion dollars in annual revenues, plus an innovative digital-first agency, Essence. GroupM also plans new investments across all of its agencies and its [m]PLATFORM data and technology capabilities.

    “We’re committed to improving our service to clients. These moves will give us greater focus, help us innovate, and improve our speed of delivery,” said Kelly Clark, Global CEO, GroupM in a statement.

    Since Clark became global CEO in October 2016, GroupM has made a number of organisational changes. Clark recently appointed Lindsay Pattison as GroupM’s Chief Transformation Officer to lead a range of transformation initiatives.

    Meanwhile, in a communique, GroupM said it is committed to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agency’s existing media and creative credentials. In time, Essence will also lead several key GroupM client relationships as part of this restructure, the note added.

    GroupM acquired Essence in November 2015. “The leadership team at Essence is excited about the opportunities this creates for our clients and our people,” said Christian Juhl, CEO, Essence. “Our mission is to make advertising more valuable to the world; with this infusion of talent, capabilities and markets, we can do this now on a bigger stage.” Clark named Castree CEO of MEC in November 2016.

    “Maxus and MEC share common values and ambitions. Both networks have a strong local market presence and entrepreneurial drive. Together, we believe we can create an exciting new media, content and technology agency which we look forward to introducing soon,” said Castree.

    “We’ve clearly signaled our ambition to transform, and we mean business,” said Pattison. “This allows us to more meaningfully invest in each agency’s future – retaining and attracting the best talent with inspiring and rewarding workplaces, creating differentiated cultures and approaches, and sharing in a focus on helping clients win.”

  • KKR was most popular team this year followed by Mumbai Indians, notes the study

    Buzziest IPL season this year, says Maxus Mesh report

    By A Correspondent

     

    Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10.This study has been done by Maxus Mesh – the marketing command centre and dialogue engine that reads environmental signals in real-time.

     

    The key highlights of the report are as follows:

    :: This was most buzziest IPL season ever with more than 6 million mentions around the event. This is more than 2X as compared to 2016 buzz levels.

    :: KKR was most popular team this year followed by the winning team Mumbai Indians

    :: MS Dhoni was most popular IPL player this season followed by Gautam Gambhir and Rohit Sharma. Virat Kohli who was leader in 2016 edition slipped 6 spots on popularity board.

    :: David Warner is the only (non-Indian) player to be amongst the top players in both IPL 2016 and IPl2017.

    :: Vodafone had most engaging and liked content this IPL season.

    :: The cute ZooZoo films and the old couple ad went viral and was the most shared story this IPL season.

    :: Also the highest views amongst the official sponsors of #VivoIPL2017.

    :: As expected, the Title sponsor – Vivo emerged as the most buzziest brand this IPL season. The brand hashtag #Vivoipl was also most recalled hashtag this IPl season.

    :: The mood and sentiment around IPL was very action oriented. There was great enthusiasm amongst the fans and this reflected in Maxus Kaleidoscope (Mood Measurement Proprietary Tool).

    :: Mumbai is most buzziest city followed by Delhi and Bengaluru.

     

  • Both these tournaments will be played in the United Kingdom

    Maxus wins mandate for Champions Trophy 2017 & Women’s World Cup

    By A Correspondent

     

    Maxus has won media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017. The Champions Trophy will be played from June 1 to 18 followed by the ICC Women’s World Cup from June 24 to July 24. Both these tournaments will be played in the UnitedKingdom.

     

    Commenting on the win, Kartik Sharma, Managing Director, Maxus said: “It’s amazing to be associated with ICC again for the ICC Champions Trophy and ICC Women’s World Cup. We are grateful to continue this association with ICC over these years. Sports has been an important vertical for us and we are looking forward to adding the Maxus touch to the world of sports media”.

     

    Maxus has previously handled several ICC campaigns in India including the ICC Cricket World Cup 2015, ICC World Twenty20 2014, ICC Champions Trophy 2013, ICC World Twenty20 2012 and ICC Cricket World Cup 2011.