By A Correspondent
| Indian Agencies @ Cannes Lions 2013 | ||||
| Gold | Silver | Bronze | Total | |
| Taproot | 4 | 1 | 1 | 6 |
| McCann | 2 | 0 | 2 | 4 |
| Ogilvy | 1 | 2 | 7 | 10 |
| Grey | 1 | 0 | 2 | 3 |
| Publicis | 0 | 1 | 0 | 1 |
| BBDO | 0 | 0 | 3 | 3 |
| DDB Mudra | 0 | 0 | 2 | 2 |
| Leo Burnett | 0 | 1 | 1 | 2 |
| TBWA | 0 | 0 | 1 | 1 |
| Total | 32 | |||
India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.
In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.
Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.
The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA
In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.
McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.
Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.
Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.