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Tag: TBWA

  • He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice

    TBWA appoinst Ranjeev Vij as MD

    By Our Staff

     

    TBWA\India has appointed Ranjeev Vij to the role of managing director, Nissan United 3.0 and Executive Director north, with immediate effect. In his new role, Vij will be tasked with further elevating the impact of the Nissan United team, along with “driving an ambitious growth strategy for the agency”. He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice.

     

    Speaking on Vij’s appointment, Govind Pandey, chief executive officer at TBWA\India said: “Having someone with Ranjeev’s unique blend of expertise in the intersection of consumer experience, technology, data, and design will only further accelerate our ambition to be the leader in total brand experience and disruptive thinking. We look forward to what will be a very exciting year for the team and the business.”

     

  • To boost admissions in affordable Private Schools

    TBWA creates campaign for school edtech unicorn, Lead

    By Our Staff

     

    School EdTech Unicorn, Lead, has launched a high-decibel campaign across TV, Digital and BTL. The campaign comprises two TVCs – one focusing entirely on South India and the other on the rest of the country – that showcases the visible learning outcomes of students studying in Lead Powered Schools. The TVCs – conceptualised by TBWA and directed by filmmaker Nitesh Tiwari are being aired across multiple GEC and regional channels, and will be a part of Lead’s 360-degree campaign via outdoor, digital and BTL activation.

     

    Said Lead CMO Anupam Gurani: “The pandemic continues to impact all of us, especially those belonging to the lower economic strata. There are plenty of students who have not gone to school in the past 20 months and this has resulted in severe learning gaps. This is where Lead comes in. We are building India’s largest network of schools that provide International standard of education at an affordable price. Through this campaign, we want to help parents find the right Lead Powered School in their vicinity, thereby bridging student learning gaps and enabling parents to provide world-class education to their child, right in their hometown.”

     

    Added TBWA\India CEO Govind Pandey: “Lead is leading a movement in India to provide access to a world class education to as many kids as possible regardless of which town or city they are studying. We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future. This campaign reflects this and invites more and more parents to join this movement.”

     

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • Appoints Vishwajit Vyas as head

    TBWA India launches data practice Weapon

    By Our Staff

     

    Advertising firm TBWA India has launched Weapon-the data practice designed to solve key growth problems and challenges CEOs grapple with. Weapon brings Disruptions alive with a mix of creativity and data to solve the growth profitability and efficiency challenge of today’s organisation in an increasingly complex and ever changing business

     

    Vishwajit Vyas
    Vishwajit Vyas

    Vishwajit Vyas joins TBWA India as head of Weapon, with immediate effect. Vishwajit  will be responsible for developing and delivering TBWA India’s data strategy, while working closely with the global collective leveraging TBWA’s unique capabilities to implement intelligence, thinking and execution across the marketing and advertising value chain.

     

    Said Govind Pandey, CEO of TBWA India: “TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our cultural creative design-now combined with our expertise in data insights and execution critical in framing and answering the key growth questions that every CEO has.”

     

    Added Vyas: “The CEO a faced with a multitude of factors that are affecting brand performance and the changing customer needs. At TRWA we have an opportunity to use data to develop  thinking and solutions. The unique consumer centric point of view, entranced with a data driven thought process is a gamechanger in the industry and TRWA is well positioned to leverage this need effectively. I am excited to join TBWA to help fuel the level of innovation and strategic thinking we can offer our clients and finding opportunities to unlock growth using the power of dot.”

     

  • As Chief Strategy Officer

    Satish Krishnamurthy joins TBWA

    By Our Staff

    Satish Krishnamurthy
    Satish Krishnamurthy

    TBWA\India announced the appointment of Satish Krishnamurthy as Chief Strategy Officer, with immediate effect. Krishnamurthy steps into the role previously held by Subramanian Krishnan who is taking on a part time consulting role with the agency.

    Said Govind Pandey, chief executive officer, TBWA\India: “Satish is a leading strategist in India with global stature and knows how brands drive businesses growth in these times. We are delighted to have him on board as the agency is transforming and further evolving its operating system to DisruptionX.  We would also like to take this opportunity to thank Subu for his commitment and passion to drive our businesses forward and are delighted we will continue to benefit from his experience as he continues with the agency as a Consultant and Mentor.”

    Added Krishnamurthy: “Consumers don’t break down online and offline separately, it’s all an integrated experience for them. We have to create strategy to consider all moments of truth where consumer friction exists. If we build for the entire experience, we can deliver disproportionate outcomes for the clients.  I’m looking forward to returning to TBWA, their methodology and philosophy of Disruption is something I’ve valued since I first joined the Collective in NY in 2005.”

     

     

  • It also highlights the choices you make will make you better when you no longer have the fear of not having enough money

    IDFC MMF launches new investor awareness campaign

    By A Correspondent

     

    IDFC Mutual Fund has announced the launch of its new investor awareness campaign, ‘#BeTheBestYou’ with focus on taking the narrative of mutual fund industry beyond the concept of investing to fulfil one’s goals. It has been conceptualised by TBWA.

     

    Said Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “We used data analytics along with Google Insights data such as interests and video consumption behaviour to understand the psychographics and lifestyle choices of our target audience. Armed with this data we were able to build upon the two unique personas of our target audience. Using demographics and interest based targeting, over the next one month, we will reach out to our target audience across Delhi, Mumbai, Kolkata, Bangalore, Pune, Hyderabad, Chennai, Chandigarh, Ahmedabad and Kochi.”

     

     

  • This is in line with its global agenda of adding further depth to the ‘Disruption’ framework

    TBWA India appoints Hari Krishnan as ED

    By A Correspondent

     

    TBWA India has announced the appointment of Hari Krishnan as Executive Director and Head of Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as Zenith Media, JWT, Cheil, Grey, Bates and Ogilvy. He is said to have joined TBWA in April.

     

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, said: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

     

    On his role, Krishnan added in a statement: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.

     

     

  • The ‘Blink to Speak’ campaign bagged a Grand Prix for Good along with a host of other awards at Cannes Lions 2018

    Grand Prix for TBWA heralds Good News on Day 2 @ Cannes

     

     

    By A Correspondent

     

    TBWA\India ‘Blink to Speak’ campaign bagged a Grand Prix for Good for the second consecutive year for India on Day 2 of the Cannes Lions festival for creativity.

     

    Blink to Speak has been created by TBWA\India for the Asha Ek Hope Foundation and the Neuro Gen Brain & Spine Institute. Said TBWA India CEO Govind Pandey to The Economic Times: “We believe in the power of disruptively simple ideas to make a difference to humanity. This was not done for awards. This was a heartfelt intervention from a team that genuinely wanted to help and make a difference.”  (Link: https://tbwacannes.com/blink-to-speak-asha-ek-hope-foundation-and-neurogen-brain-spine-institute-tbwaindia)

     

    Meanwhile, India had a fair day with awards. TBWA also bagged a Gold in Pharma. Meanwhile, DDB Mudra and Grey bagged Silvers fro Stayfree and Mahindra Rise and McCann Health bagged a Bronze for Kwality.

     

    Last year, McCann had bagged the Healthcare Grand Prix for Good for “Immunity Charm” for the Ministry of Public Health, Islamic Republic of Afghanistan.

     

    India has sent a total of 979 entries this year. Last year, the number of entries was 1227, which if one excludes entries from the Publicis Group and those categories that been deleted/ merged is 953.

     

     

  • Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson

    Gerard Jayaranjan to head creative at FCB Ulka Digital

    By A Correspondent

     

    Gerard Jayaranjan

    FCB Ulka Digital, the digital arm of FCB Ulka, has appointed Gerard Jayaranjan as Creative Head – Digital. Prior to this, Gerard was with iContract, the digital division of Contract Advertising where he worked as the Senior Creative Director. He will report to Satbir Singh, CCO, FCB Ulka.

     

    Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson. With a blend of mainline and digital advertising, he has a strong understanding of brands and creative solutions irrespective of the medium used.

     

    Commenting on the appointment, Satish Ramachandran, Senior Vice-President, FCB Ulka Digital, says, “We have been growing way ahead of industry, this has been possible due to fact that we have been consistently investing in talent and technology. Gerry is a perfect addition to the team with his passion and experience in the space.”

     

    Satbir Singh

    Satbir Singh, Chief Creative Officer, FCB Ulka, says, “Gerry is one of those handful of creative guys out there who can think compelling ideas and have a firm grasp on the role of technology. He just had to be in our team.”

     

  • No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific

    Havas Worldwide appoints Nirmalya Sen as CEO

    By A Correspondent

     

    Havas Worldwide has announced it has named Nirmalya Sen as CEO of Havas Worldwide India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.

     

    Stated Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group: “This is a timely and critical hire for Havas Worldwide India. We are bolstering our position in this important market. Our clients will quickly benefit from the value Nirmalya’s leadership brings to the agency.”

     

    Mr Sen was until recently President of TBWA in India. Over the course of his career, Sen has advised and helped to grow global and national brands including Nissan, Maruti Suzuki, Mitsubishi Motors, Nestle, Britannia, adidas, HBO, Dabur, Tata Tea, Pedigree, Electrolux, and others.

     

    Commenting on his appointment with Havas Worldwide India, Mr Sen said, “I am delighted and honoured to be entrusted with the care of the Havas Worldwide brand in India. Havas Worldwide’s proposition is unique: It combines the resources of a large, established global network with the innovative spirit of a young, new-age challenger brand. I’m very excited to work on growing and developing the agency’s presence in India.”

     

    No change is planned for the agency’s management committee comprising Satbir Singh, Chief Creative Officer and Managing Partner; Shavon Barua, President, South and West; Sandeep Gupta, Chief Financial Officer; and Sourav Ray, Chief Strategy Officer, under the guidance of London-based Anish Gupta, who was appointed Non Executive Chairman earlier this year.

     

  • The three firms in the running for Tata Group's global advertising pitch

    Y&R, JWT & TBWA in running for Tata’s global creative pitch

    By Pritha Mitra Dasgupta

     

    Two WPP agencies, Y&R and J Walter Thompson, and Omnicom shop TBWA Worldwide are in the final rounds of the first ever Tata Group global advertising pitch, currently underway. These three agencies will make their final presentations next week to the Tata team which is being led by Mukund Rajan, Brand Custodian and Member – Group Executive Council, Tata Sons. Atul Agrawal, vice-president, Group Corporate Affairs & Media, Tata Services is also a key decision-maker, said two senior officials familiar with the pitch process.

     

    Two other agencies in the fray – Interpublic Group’s FCB Ulka and McCann WorldGroup – were eliminated after preliminary rounds of presentations. In response to a mail sent by ET, a Tata Sons spokesperson declined to comment, stating, “This is internal to the company.” However, a senior Tata official, on condition of anonymity, confirmed that both WPP and Omnicom have reached the final round of the pitch process.

     

    The agencies are flying in global pinch hitters for this business, estimated at Rs 100-200 crore. “Teams from JWT New York and Y&R New York are a part of the pitch process,” said a source. Several senior WPP India officials also said that Martin Sorrell, CEO, WPP made a one-day visit to India to meet key Tata officials when the pitch began in the first week of April. When we contacted Sorrell to comment on the teams that will represent JWT and Y&R in the final round of presentations, the brief given to the agencies by Tata Group and if he at all came to India when the pitch process started. But he declined to comment and he said, “Obviously I couldn’t possibly answer any of those questions”.

     

    An email written to Tom Carroll, president and CEO TBWA Worldwide, did not elicit a response. Tata Group had given the agencies a formal brief, for an advertising mandate that would cover four key international markets including the US, the UK, Africa and China.

     

    The mandate is to create a global corporate campaign for the Tata Group as the company is looking to reposition itself globally. “In each market the company’s positioning is different. For instance, it is the largest employer in the manufacturing sector in the United Kingdom, which is very different from their positioning in US or even China. So they are waiting to hear from the agencies how best they can build their brands in these highly competitive markets”, said a senior official from one of the agencies still in the fray.

     

    Source:The Economic Times

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    Licensed to republish

     

  • TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office

    Rajshekar Patil joins TBWA as CD

    By A Correspondent

     

    TBWA\India has announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office. With over 10 years of experience in advertising, Mr Patil has worked at BBH, Grey, Ogilvy & Mather and Contract where he was last employed.

     

    “Raj’s maturity as a creative director, digital smarts and an innate ability to spot opportunities for brands makes him a great resource to our young, ambitious and inventive creative department,” added Parixit Bhattacharya, Chief Creative Officer at TBWA\ India Group. “I look forward to some disruptive work from him and the team.”

     

    Commenting on his appointment, Mr Patil said, “It’s always exciting to join people who have worked beyond borders. TBWA has a pedigree that is truly global. So, the next step is to quickly get to the important part – great work and good fun.”