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Tag: Cannes2013

  • On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds

    It’s raining metals for India@Cannes2013

    By A Correspondent

     

    Indian Agencies @ Cannes Lions 2013
    Gold Silver Bronze Total
    Taproot 4 1 1 6
    McCann 2 0 2 4
    Ogilvy 1 2 7 10
    Grey 1 0 2 3
    Publicis 0 1 0 1
    BBDO 0 0 3 3
    DDB Mudra 0 0 2 2
    Leo Burnett 0 1 1 2
    TBWA 0 0 1 1
    Total 32

    India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.

     

    In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.

     

    Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.

     

    The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA

     

    In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.

     

    McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.

     

    Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.

     

    Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.

     

  • Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.

    Only 8 shortlists as disappointing start for India@Cannes2013

    By A Correspondent

     

    Of the 1110 entries from India at the Cannes Lions, the shortlists against four of the categories were declared yesterday.

     

    In Direct, where 79 Indian entries were sent, there were three shortlists. The first was for Leo Burnett for Coke Studio (Ambient Media, Small Scale for Reflection of Music-Table Mat), the second was for DDB Mudra Group for Aarambh (Best Low Budget Campaign, Titled: Helpdesk) and the third shortlist was for Leo Burnett again for Coke Studio (Publications & Media category, Titled: Reflection of Music-Installation)

     

    In Promotions and Activations, 73 entry submissions generated only 1 shortlist. This was under the ‘Charities’ sub-category, titled Helpdesk, Aarambh being the Client and created by DDB Mudra Group, Mumbai.

     

    In PR, where there were 27 entries, there were four shortlists. Publicis Gurgaon’s ‘Adopt a Pothole’ for Apollo Tyres, Ogilvy & Mather’s entries for Akanksha School and Lifebuoy Roti Reminder were shortlisted and BBDO Mumbai’s entry for Gillette Fusion was shortlisted.

     

    In Creative Effectiveness, there was one entry sent and there was no Indian entry shortlisted and in the newly introduced Innovations Lions the shortlists for which were announced earlier, four Indian entries were sent, but none of them were shortlisted.