Tag: Cannes Lions 2013
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Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze. Indian entrants win 33 metals at Cannes Lions 2013. Ramesh Deo bags bronze with Film Craft
By A Correspondent
Indian agencies came back their heads held high with as many as 33 awards at the 60th edition of the Cannes Lions International Advertising Festival held in Cannes, France last week (June 16-22).
Make that number 34 if you also include a film crafted and conceived in India by Lowe Lintas but entered in the fray by Lowe, London. Lowe Lintas, as is known, does not participate in creative advertising awards.
On Saturday, Ramesh Deo Productions won a Bronze for Nike’s Parallel Journeys (agency: JWT Bengaluru), the last of the metals that can officially be credited to Indian entrants.
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
However, if one were to account for a point gained for each shortlist which is used by the Lions organizers for the special awards (agency of the year, etc), Ogilvy would perhaps be #1 with 36 shortlists. Taproot would be #2 in this tally and McCann #3.
Indian Agencies @ Cannes Lions 2013
 Gold
Silver
Bronze
Total
Taproot 4
1
1
6
McCann 2
0
2
4
Ogilvy 1
2
7
10
Grey 1
0
2
3
Leo Burnett 0
1
1
2
Publicis 0
1
0
1
Ramesh Deo 0
1
0
1
BBDO 0
0
3
3
DDB Mudra 0
0
2
2
TBWA 0
0
1
1
Total 33
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On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds It’s raining metals for India@Cannes2013
By A Correspondent
Indian Agencies @ Cannes Lions 2013 Gold Silver Bronze Total Taproot 4 1 1 6 McCann 2 0 2 4 Ogilvy 1 2 7 10 Grey 1 0 2 3 Publicis 0 1 0 1 BBDO 0 0 3 3 DDB Mudra 0 0 2 2 Leo Burnett 0 1 1 2 TBWA 0 0 1 1 Total 32 India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.
In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.
Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.
The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA
In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.
McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.
Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.
Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.
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In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze. Among the shortlists: 43 in Outdoor, 37 in Print and 2 in Media Mixed Day 2 for India@Cannes2013: 3 PR wins, 1 Direct; 82 shortlists
By A Correspondent
It was a mixed day for India on Day 2 of the Cannes Lions 2013 International Advertising Festival.In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze.
In Direct, DDB Mudra Mumbai, bagged a Bronze Lion for its campaign titled ‘Help Desk’ for the NGO Aarambh. Titled ‘Help Desk’. There were 61 Direct Lions winners in all. There were 79 Indian entries and 3 shortlists in all. Last year, India bagged 1 metal from out of 108 entries.
In PR Lions, there were 95 winners. India sent in 27 entries of which 4 were shortlisted. Last year, no Indian entry won an award even though 19 entries were sent. Interesting the winning agencies in PR were not Indian public relastions agencies. In fact the metals were won Publicis Communications (Silver) and BBDO India and O&M India/Mindshare Fulcrum winning a Bronze each. There were no metals won in Promo and Activations where one Indian entry was shortlisted.
Meanwhile, Indian entries had a good showing in the shortlists of the Outdoor and Press categories. In Outdoor, there were 43 shortlists, whereas in Press there were 37 shortlists. In Media, there were only 2 shortlists, where India drew a blank in the Mobile category yet again this year.
