By Our Staff
Recma, the research firm that evaluates media agencies, has recognised Dentsu X as the Indian media agency with the highest quali-points growth over three years.
Said Divya Karani, Chief Executive Officer, Dentsu Media South Asia: “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”
Added Roopam Garg, CEO, Dentsu X India: “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”