MxMIndia

Tag: Roopam Garg

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X

    Reckitt consolidates with Dentsu X, assigns digital mandate as well

    By Our Staf

     

    Reckitt India has consolidated the entire media mandate including strategy and planning across offline and digital with Dentsu X. Dentsu X has been handing the offline media mandate for Reckitt India since 2020. The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X.

     

    Speaking on the win, Divya Karani, South Asia Media CEO, Dentsu commented: “This win certainly reflects our client’s confidence in Dentsu’s ability to make a meaningful difference to their businesses.”

     

    Added Roopam Garg, Chief Executive Officer, Dentsu X: “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt’s confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, Dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience.”

     

    Said Gaurav Jain, Senior VP, South Asia, Reckitt: “We’re excited to expand our relationship with Dentsu X. They understand our brand, our vision and our way of working. We are confident that Dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”

  • Has highest quali-points growth over three years

    Dentsu X India on growth trajectory: Recma

    By Our Staff

     

    Recma, the research firm that evaluates media agencies, has recognised Dentsu X as the Indian media agency with the highest quali-points growth over three years.

     

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu Media South Asia: “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”

     

    Roopam Garg
    Roopam Garg

    Added Roopam Garg, CEO, Dentsu X India: “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

     

  • Garg has been COO for five years

    Roopam Garg is CEO, Dentsu X India. No Divya Karani hasn’t gone anywhere

    By Our Staff

     

    We may be sounding cheeky with our headline, but that was the first impulse reacton to the subject when the release hit our inboxes today. Not without reason, as the India offices of Dentsu India have seen some significant changes in the recent past.  Deep cleaning, if one could call it.

     

    Well, so, yes, Karani is very much around of course. But the agency has now announced that Roopam Garg, COO of Dentsu X (dX) India, will be its all-new CEO. Garg has been COO for five years.

     

    Garg will continue to report into Karani, who is currently CEO, Media – South Asia but is being tipped to assume a more dominant group responsibility.

     

    Commenting on the elevation, Karani said, “We are living in exciting times, with many new progress prospects ahead of us. Dentsu X currently holds an enviable position in the industry. I’m confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come.”

     

    Elaborating on his role, Garg added, “Dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum.”

     

    Dentsu X, like parent Dentsu, lowercases the ‘d’, but as a policy, MxM doesn’t do it if it’s the first alphabet in the word/name. For not just Dentsu, for other brands/organisations as well. Like the u in UdChalo.

     

  • Arabinda brings with him a deep experience in Research and Planning, spanning two decades

    Dentsu X India appoints Arabinda Ghosh as Chief Strategy Officer

    By A Correspondent

     

    Arabinda Ghosh

    Dentsu X, the Dentsu Aegis Network media agency, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, Dentsu X India and will be based out of Delhi.

     

    Commenting on the appointment, Divya Karani, CEO, Dentsu X India said: “Having worked with Arabinda on the Tata Group media mandate in the past, I am elated, once again to have him aboard, at Dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”

     

    Speaking about the new role, Ghosh said: “I find Dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘Experience over Exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both, being able to contribute and learn as we move forward.”

     

     

  • Given his multi-market, cross category experience, Roopam is adept at global best practices

    Roopam Garg is Chief Client Officer, dentsu X

    By A Correspondent

     

    Roopam Garg

    dentsu X, has roped in Roopam Garg as Chief Client Officer (CCO). Garg brings with him experience of 22 years across multiple markets; India, MENA, China, Vietnam, London.

     

    Commenting on the appointment, Divya Karani, CEO, dentsu X India said: “We are elated to welcome Roopam in the team. He brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”

     

    Divya Karani

    Speaking about the new role, Garg said: “In my experience across markets, I have come to realise that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly. I am thrilled to be starting a new chapter with my role at dentsu X India.”

     

    Garg will report to Karani and will be based out of Delhi.

     

  • As part of the mandate, MEC India will undertake digital planning, strategy and buying for the brand

    MEC India wins TimesJobs digital mandate

    By A Correspondent

     

    MEC India has bagged the TimesJobs digital business account, following a multi-agency pitch. As part of the mandate, MEC India will undertake digital planning, strategy and buying for the brand.  Founded in January 2004 by Times Group, TimesJobs is an employment website operating in India and Middle East.

     

    Speaking on bringing MEC India onboard as a digital partner, Vikas Deep Verma, Product & Marketing Head, TimesJobs.com said, “TimesJobs was in search of a partner who can offer innovative and media-neutral customer engagement solutions. MEC, with its successful track record, is now onboard as the strategic partner for our business needs. For 2016-2017, we have devised aggressive growth plans and looking forward to do some great work in the coming months.”

     

    Commenting on the win, Roopam Garg, National Head – New Business Development and General Manager – North, MEC India said, “We are delighted to have the opportunity to partner with TimesJobs. This win reiterates MEC’s credentials with regards to full-service, cutting-edge digital capabilities. MEC has been constantly growing its digital business through such noted clients. We have planned some exciting initiatives for the brand which would deliver positive outcomes for TimesJobs.”  The account will be handled from MEC Delhi office.

     

  • MEC India has appointed Tanushree Radhakrishnan as Digital Head – North

    MEC appoints Tanushree Radhakrishnan as Digital Head – North

    By A Correspondent

     

    Tanushree Radhakrishnan

    MEC has announced the appointment of Tanushree Radhakrishnan as Digital Head -North India. She will report to Vishal Chinchankar – Digital Leader at MEC. Prior to MEC, Ms Radhakrishnan has worked agencies like Webchutney and Zed Digital/Performics (Publicis Groupe).

     

    Speaking about the appointment, Roopam Garg, All India Head-New Business Development and General Manager, MEC North said: “I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”

     

    Roopam Garg

    Added Mr Chinchankar: “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in digital space is much valued and is well-resourced to maximize the ROI of our clients. I wish her the very best in this new role at MEC.”

     

    On her appointment,Ms Radhakrishnan said, “I am excited to workin an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North”.

     

  • Mr Garg will be MEC India's All India Head for new business development and General Manager – MEC North

    MEC appoints Roopam Garg to head biz dev and north

    By A Correspondent

     

    Leading media agency MEC India announced the appointment of Roopam Garg as All India Head-New Business Development and General Manager, MEC North. In this newly created management position, Mr Garg will report to T Gangadhar, Managing Director, MEC India. Prior to this, he was Chief Operating Officer, at Zenithoptimedia India and head of Performics (ZO’s digital arm).

     

    Speaking about the appointment, Mr Gangadhar said, “I am excited about working along side someone with the pedigree and gravitas of Roopam. His appointment marks the beginning of an exciting new chapter in MEC’s journey. Given his rich experience in strategic planning, digital communication and business development, I am confident that he will bring value to our clients. I wish Roopam the very best in his new role”.

     

    On his appointment, Mr Garg said, “I am very excited about this role and joining MEC. The agency has witnessed spectacular new business growth in the last 2-3 years and boasts of a formidable roster of clients. My mandate is to further drive this key agenda nationally and also to manage MEC North operations. I also like MEC’s integrated communication planning approach which is highly business-outcome oriented. I look forward to using my regional and global experience to drive even greater ROI for clients’ communication investments”.