MxMIndia

Tag: dentsu X India

  • To focus on the brand’s core values: "Trust and Transparency"

    Tata 1mg Labs unveils campaign with Dentsu X

    By Our Staff

     

    Tata 1mg Labs diagnostics chain of pathology labs, in association with Dentsu X India, has launched a ‘Trust What You See’ campaign.

     

    Said Dr Prashant Nag, MBBS, MD (Pathology) & Clinical Head, Tata 1mg Labs: “Bringing Care to Health – is at the heart of everything we do at Tata 1mg Labs. With our ‘Trust What You See’ Campaign, we aim to provide our customers transparency and peace of mind when it comes to their diagnostic needs. By showcasing our meticulous lab processes and expert team, we want to assure our customers that their samples are taken care of using best-in-class quality standards & norms and that their health is in safe hands.”

     

    Added Saurabh Shrivastava, Senior Partner and National Business Growth, Dentsu X: “We take great pride in being a part of this initiative. This collaboration aligns perfectly with our network’s core values of forward-thinking and innovation.”

     

  • The account will be serviced from the agency's Gurugram office

    Dentsu X wins integrated mandate for Tata 1mg

    By Our Staff

     

    Dentsu X, the media agency from Dentsu India, has won the media mandate for Tata 1mg – India’s largest digital healthcare platform. The account will be serviced from the agency’s Gurugram office.

     

    As per the mandate, Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media.

     

    Roopam Garg
    Roopam Garg

    Commenting on the win, Roopam Garg, Chief Executive Officer, Dentsu X India said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At Dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

     

    Added Gaurav Agarwal, Co-Founder, Tata 1mg: “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”

     

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • Has highest quali-points growth over three years

    Dentsu X India on growth trajectory: Recma

    By Our Staff

     

    Recma, the research firm that evaluates media agencies, has recognised Dentsu X as the Indian media agency with the highest quali-points growth over three years.

     

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu Media South Asia: “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”

     

    Roopam Garg
    Roopam Garg

    Added Roopam Garg, CEO, Dentsu X India: “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

     

  • Garg has been COO for five years

    Roopam Garg is CEO, Dentsu X India. No Divya Karani hasn’t gone anywhere

    By Our Staff

     

    We may be sounding cheeky with our headline, but that was the first impulse reacton to the subject when the release hit our inboxes today. Not without reason, as the India offices of Dentsu India have seen some significant changes in the recent past.  Deep cleaning, if one could call it.

     

    Well, so, yes, Karani is very much around of course. But the agency has now announced that Roopam Garg, COO of Dentsu X (dX) India, will be its all-new CEO. Garg has been COO for five years.

     

    Garg will continue to report into Karani, who is currently CEO, Media – South Asia but is being tipped to assume a more dominant group responsibility.

     

    Commenting on the elevation, Karani said, “We are living in exciting times, with many new progress prospects ahead of us. Dentsu X currently holds an enviable position in the industry. I’m confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come.”

     

    Elaborating on his role, Garg added, “Dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum.”

     

    Dentsu X, like parent Dentsu, lowercases the ‘d’, but as a policy, MxM doesn’t do it if it’s the first alphabet in the word/name. For not just Dentsu, for other brands/organisations as well. Like the u in UdChalo.

     

  • Will contribute to the e-commerce enterprise’s expansion plans

    Dentsu X wins mandate for MyGlamm

    By Our Staff

     

    Dentsu X, the media agency from the house of Dentsu India, has won the integrated media mandate for MyGlamm, beauty product company. As per the mandate, Dentsu X by designing and deploying an omnichannel media strategy.

     

    Apratim Majumder
    Apratim Majumder

    Commenting on the win, Apratim Majumder, Chief Marketing Officer, MyGlamm said: “Dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO, Dentsu Media South Asia and CEO, Dentsu X India: “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgement for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.”

     

  • Both will report to CEO Anand Bhadkamkar

    Divya Karani is CEO Media at Dentsu. Kartik Iyer, COO of the network

    By Our Staff

     

    Kartik Iyer
    Kartik Iyer

    Dentsu International has announced key leadership changes in India as part of its global organisational redesign. Kartik Iyer, erstwhile president – Media Brands and Amplifi, will now join the network’s market leadership team as its Chief Operating Officer (COO). He will continue to report to Anand Bhadkamkar and will be instrumental in driving the implementation of Dentsu’s new business model within the country.

     

    Divya Karani
    Divya Karani

    The network has also appointed Divya Karani, CEO at Dentsu X India, as the Chief Executive Officer (CEO) for Media, South Asia. Here, media includes the agencies Dentsu X, Carat, iProspect and Posterscope. In this additional role, Karana will be responsible for driving the global media strategy and delivery in South Asia, ensuring its alignment and relevance to the market. She will continue to report to Anand Bhadkamkar.

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Said Bhadkamkar: “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

     

    Meanwhile, Haresh Nayak will continue to serve as COO for Dentsu Media in India in addition to his other roles as President, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now incharge of the freshly rebranded iProspect. Anita Kotwani will continue to lead the Carat brand for India.

     

     

  • Will support their vision of becoming leaders in the field of skin health

    Dentsu X wins global media mandate for Galderma

    By Our Staff

    Dentsu X India has won the global media mandate of pharmaceutical firm Galderma. As per the mandate, the agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.

    G Sathya Narayanan
    G Sathya Narayanan

    Said G Sathya Narayanan, Managing Director – South Asia, Galderma: “We are delighted to have Dentsu X as our agency partner. Dentsu X’s fresh approach to communication planning hinges on consumers motivations, hopes and aspirations. Their data driven, clear thinking and innovative approach in addressing consumer and business goals, will strongly support our vision of becoming the leaders in the field of skin health.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X added, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”

     

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

     

     

  • In RECMA’s latest report

    Dentsu X India tops RECMA’s dominant agency again

    By Our Staff

    RECMA has acknowledged Dentsu X as the most ‘dominant agency’ of India for the second consecutive time. The diagnostic report released on December 2, 2020, audited the performances and competences of 17 agencies based on 18 criteria. This in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency. The report was released in December and we are now nearing the end of March, but we just received this communique.

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu X India: “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that effect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieves them!”

     

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”

     

     

  • This is for the third consecutive year for India and for the world for the last two years

    RECMA ranks Dentsu X #No1 Media Agency for Growth again

    By A Correspondent

     

    RECMA, the independent research firm that evaluates media agencies, has ranked Dentsu X as India’s # 1 in the ‘new business and client portfolio growth’ category. This is the third consecutive year when Dentsu X India has bagged the top slot.

     

    Said Divya Karani, CEO, Dentsu X India: “The increasing number of discerning marketers, recognizing the difference dX delivers in this accelerated changing and challenging market, is a huge validation of our design. It is simple. We know where you want to go, and we do so with ambition, agility, and flexibility. Again, and again and then again. The recognition of our trajectory by RECMA, now for the third consecutive year, is very pleasing.”