MxMIndia

Tag: dentsu X

  • To "transform" brand experiences through media, creativity, and technology

    Vi-John appoints Dentsu X for integrated mandate

    Vi-John Healthcare India, manufacturer of personal care, healthcare products and cosmetics, has awarded the integrated media mandate of the shaving category to Dentsu X.

    Said Jose Leon, CEO, Dentsu X India: “We at Dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence.”

    Added Anita Kotwani, CEO Media, South Asia: “We are excited to embark on this strategic partnership with Vi-John, a brand that holds a deep-rooted legacy in the Indian market. At Dentsu X, we pride ourselves on creating transformative experiences. This collaboration presents opportunities for us to craft innovative strategies that align closely with their distinctive vision. By combining our expertise with their dynamic spirit, we are confident in creating something truly exceptional.”

    Said Ashutosh Chaudharie, General Manager Marketing, VI John: “We are happy to partner with Dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both – experience in handling large-scale FMCG brands along with the expertise of giving customized media solutions that are market-specific. Denstu X was a clear choice and we are excited to work with them to meet our business objectives.”

  • To deliver business outcomes

    Welspun appoints Dentsu X as its partner for Integrated Media Solutions

    By Our Staff

     

    Welspun home textiles, has awarded its media duties to Dentsu X – the data & tech-driven agency from Dentsu India.

     

    As per the mandate, Dentsu X’s will intrinsically focus on offering pioneering solutions to enhance the brand’s business outcomes. It will cater to the entire gamut of integrated media services in the Bed & Bath and flooring categories, overseeing media strategy, planning, and buying for Digital and traditional media.

     

    Manjari Upadhye
    Manjari Upadhye

    Manjari Upadhye, CEO, Welspun Global Brands, Domestic Business said: “The competition among the agencies was fierce, and each one presented fantastic ideas, strategies, and data, which made our decision quite challenging. However, dentsu X stood out with its innovative approach, comprehensive understanding of our brand, and compelling vision for our consumer-centric marketing strategy. Bed and bath categories are traditionally considered commodity-driven. Our challenge lies in differentiating ourselves and elevating the brand value within this segment. As the largest spender in the Bed & Bath category over the past 2-3 years, we understand the importance of a robust media strategy to drive our growth. We have chosen to partner with dentsu X due to their exceptional track record in handling similar categories, which will undoubtedly play a pivotal role in shaping our strategies moving forward.”

     

    Anita Kotwani
    Anita Kotwani

    Speaking on the win, Anita Kotwani, CEO Media, South Asia, Dentsu added:  “Adding Welspun India to our clientele is a remarkable win. The network believes in going from pillar to post, fostering our strengths, and redefining practices for brands to supersede their targeted outcomes in the India market. I am proud of the team that has relentlessly worked on the pitch. Their innovative approach to catering to Welspun’s business objectives has led to this victory.  This is much in line with dentsu X’s proposition of ‘experience beyond exposure’ and I am certain of them achieving many new milestones with this partnership.”

     

  • To concentrate on empowering clients through media campaigns

    Dentsu X appoints Jose Leon as CEO

    By Our Staff

     

    Dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

     

    Based out of Dentsu’s Gurugram office, Jose will concentrate on empowering clients through media campaigns that create excellent consumer experiences, bringing about a big transformation in society, and strengthening their businesses to increase their top-line numbers.

     

    Commenting on the appointment, Anita Kotwani said: “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”

     

  • To focus on the brand’s core values: "Trust and Transparency"

    Tata 1mg Labs unveils campaign with Dentsu X

    By Our Staff

     

    Tata 1mg Labs diagnostics chain of pathology labs, in association with Dentsu X India, has launched a ‘Trust What You See’ campaign.

     

    Said Dr Prashant Nag, MBBS, MD (Pathology) & Clinical Head, Tata 1mg Labs: “Bringing Care to Health – is at the heart of everything we do at Tata 1mg Labs. With our ‘Trust What You See’ Campaign, we aim to provide our customers transparency and peace of mind when it comes to their diagnostic needs. By showcasing our meticulous lab processes and expert team, we want to assure our customers that their samples are taken care of using best-in-class quality standards & norms and that their health is in safe hands.”

     

    Added Saurabh Shrivastava, Senior Partner and National Business Growth, Dentsu X: “We take great pride in being a part of this initiative. This collaboration aligns perfectly with our network’s core values of forward-thinking and innovation.”

     

  • Agency to drive strategy and growth

    Berger Paints awards its media account to Dentsu X

    By Our Staff

     

    Berger Paints has awarded its media mandate to Dentsu X, the media agency from Dentsu India.

     

    Under the direction of Anita Kotwani, CEO Media, South Asia, Dentsu, the team will collaborate to “develop cutting-edge strategies that improve the brand’s commercial success”. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

     

    Speaking on the win, Kotwani said: “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in Dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

     

    Added KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project: “The insights that the Dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

     

  • Dentsu X releases Motivations Study to help brands understand consumers better

    The Motivations that drive customer decisions…

     

     

    By Our Staff

     

    Dentsu X has released its findings from its Motivations Study, to help brands better understand the innermost drivers that influence people to act in certain ways. By understanding these Motivations, Dentsu X can drive growth for brands by decoding behaviour and connect with valuable audiences like never before.

    The fact files dive into how Motivations play a role in customer decisions, and why traditional data often fails to capture these nuances. Profiling more than 400,000 people in 70 markets across the world, the study has identified six core Motivations that drive everyone at varying levels:

    • Accomplishment,

    • Affection,

    • Information,

    • Possession,

    • Power,

    • and Protection.

     

    Each core Motivation comprises 25 sub-Motivations that are defined by individual statements that help dive deeper into the uniqueness of each person and their drivers.

    The Motivations Study is being released as part of Dentsu X’s privately owned and operated consumer insight tool CCS. Through CCS, brands can understand audiences on a deeper, human level. This includes understanding media behaviours, lifestyles, passions, favourite brands, and category behaviours.

     

    The Motivations fact files include:

    • A deeper look at understanding people’s Motivations, such as why a customer buys a product and why they do the things they do.

    • How understanding Motivations is important for understanding target audiences and bridging the expectation gap to become more relevant.

    • How understanding Motivations is helping clients target truly relevant audiences with creative messages, plan intricate offline events and break biases in product positioning.

     

     

    Prerna Mehrotra

    Said Prerna Mehrotra, CEO, Dentsu Media APAC: “In today’s data-rich environment, for brands to be truly relevant, it is important for them to understand the underline motivations behind audience behaviours. We are excited to share local insights on how understanding motivations can close the disconnect between the product offering and what consumers really want. Even within markets, we see distinct nuances that make the core Motivation different from the sub-Motivation. This report will help our clients understand the human truths about their audience empowering the brand’s planning process across all marketing disciplines.”

     

  • The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X

    Reckitt consolidates with Dentsu X, assigns digital mandate as well

    By Our Staf

     

    Reckitt India has consolidated the entire media mandate including strategy and planning across offline and digital with Dentsu X. Dentsu X has been handing the offline media mandate for Reckitt India since 2020. The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X.

     

    Speaking on the win, Divya Karani, South Asia Media CEO, Dentsu commented: “This win certainly reflects our client’s confidence in Dentsu’s ability to make a meaningful difference to their businesses.”

     

    Added Roopam Garg, Chief Executive Officer, Dentsu X: “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt’s confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, Dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience.”

     

    Said Gaurav Jain, Senior VP, South Asia, Reckitt: “We’re excited to expand our relationship with Dentsu X. They understand our brand, our vision and our way of working. We are confident that Dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”

  • Has highest quali-points growth over three years

    Dentsu X India on growth trajectory: Recma

    By Our Staff

     

    Recma, the research firm that evaluates media agencies, has recognised Dentsu X as the Indian media agency with the highest quali-points growth over three years.

     

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu Media South Asia: “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”

     

    Roopam Garg
    Roopam Garg

    Added Roopam Garg, CEO, Dentsu X India: “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

     

  • Garg has been COO for five years

    Roopam Garg is CEO, Dentsu X India. No Divya Karani hasn’t gone anywhere

    By Our Staff

     

    We may be sounding cheeky with our headline, but that was the first impulse reacton to the subject when the release hit our inboxes today. Not without reason, as the India offices of Dentsu India have seen some significant changes in the recent past.  Deep cleaning, if one could call it.

     

    Well, so, yes, Karani is very much around of course. But the agency has now announced that Roopam Garg, COO of Dentsu X (dX) India, will be its all-new CEO. Garg has been COO for five years.

     

    Garg will continue to report into Karani, who is currently CEO, Media – South Asia but is being tipped to assume a more dominant group responsibility.

     

    Commenting on the elevation, Karani said, “We are living in exciting times, with many new progress prospects ahead of us. Dentsu X currently holds an enviable position in the industry. I’m confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come.”

     

    Elaborating on his role, Garg added, “Dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum.”

     

    Dentsu X, like parent Dentsu, lowercases the ‘d’, but as a policy, MxM doesn’t do it if it’s the first alphabet in the word/name. For not just Dentsu, for other brands/organisations as well. Like the u in UdChalo.

     

  • As part of Dentsu International’s media reset and focus on growth

    Dentsu X and Carat get two new senior leaders

    By Our Staff

     

    Dentsu International has announced two new senior leadership appointments across its global media agency portfolio: Fiona Lloyd, has been promoted to the role of Global Client & Brand President at Carat and Sanjay Nazerali steps up as the new Global Client & Brand President, dentsu X.

     

    Peter Huijboom
    Peter Huijboom

    Said Peter Huijboom, Global CEO Media & Global Clients, Dentsu International: “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition.  Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and, Fiona has been driving an entire global re-brand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

     

  • Will support their vision of becoming leaders in the field of skin health

    Dentsu X wins global media mandate for Galderma

    By Our Staff

    Dentsu X India has won the global media mandate of pharmaceutical firm Galderma. As per the mandate, the agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.

    G Sathya Narayanan
    G Sathya Narayanan

    Said G Sathya Narayanan, Managing Director – South Asia, Galderma: “We are delighted to have Dentsu X as our agency partner. Dentsu X’s fresh approach to communication planning hinges on consumers motivations, hopes and aspirations. Their data driven, clear thinking and innovative approach in addressing consumer and business goals, will strongly support our vision of becoming the leaders in the field of skin health.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X added, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”

     

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”