MxMIndia

Tag: Divya Karani

  • To help the ‘right governance frameworks’

    Kulfi Collective appoints Divya Karani as Chairperson and ED of its Board

    Kulfi Collective has announced the appointment of senior adperson Divya Karani as Chairperson and Executive Director of its Board. Most recently, Karni was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office and Keeda Media, has partnered leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences and IPs that shape culture.

    Said Advait Gupt, Co-Founder & CEO of Kulfi Collective:”Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle.”

  • An addressable marketplace for Indian advertisers

    Dentsu Programmatic launches Dentsu Curate in India

    By Our Staff

     

    Dentsu Programmatic has launched its strategic programmatic supply solution ‘Dentsu Curate’ in India. A first-of-its-kind service in the market, Dentsu Curate enables advertisers to target premium and brand-safe inventory, allowing them to bring better performance leading to high operational efficiency for all campaigns. It also aims to improve media quality by consolidating supply and involving deeper integrations with tech platforms and data partners.

     

    Dentsu Curate – which was first introduced in APAC, is built on Dentsu international’s global clean supply initiative. The programmatic supply solution guides advertisers in buying digital inventory across media on behalf of Dentsu X, Carat, and iProspect in a brand-safe and fraud-free environment through robust evaluation mechanisms, with industry-leading partnerships offering high-quality premium supply coupled with Supply Path Optimization modeling.

     

    Speaking on the launch, Divya Karani, South Asia Chief Executive Officer, Media, Dentsu said: “Dentsu Curate offers our clients’ assurance and trust in maximizing fraud-free, brand safe, and viewable inventory. Dentsu’s ability to fulfill these assurances entails working with the right supply partners with robust solutions and value to ensure clean supply in building a marketplace for our advertisers.”

     

    Added Salil Shanker, Chief Operating Officer, Dentsu Programmatic added, “At dentsu, we are committed to investing our brand dollars to deliver maximum efficiency and efficacy whilst safeguarding brand legacy. With the launch of Dentsu Curate, we are equipped to help enable great value and outcomes for our clients and support a fair marketplace.”

     

    Saagar Sethi, President Amplifi India said: “It is all about finding the right mixture of quality publishers and partners that align with our defined quality KPIs. Our Inventory Superiority Mechanism is used to analyse the quality of a publisher across a variety of our trusted partners. With Dentsu Curate we safeguard transparency on the overall media operations.”

     

  • To lead integration, transformation, and operational excellence agendas

    Dentsu onboards Bhasker Jaiswal as COO, Media

    By Our Staff

     

    Bhasker Jaiswal
    Bhasker Jaiswal

    Dentsu India has announced the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, Dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Officer, Media, Dentsu South Asia.

     

    In his new role, Bhasker will lead integration, transformation, and operational excellence agendas while driving innovations and excellence for Dentsu clients and businesses through its three award-winning media agencies; Carat, iProspect and Dentsu X. He will work closely with Karani to deliver business transformation, set up and standardise operations and systems, govern product leadership, and enable sustainable revenue growth.

     

    Divya Karani
    Divya Karani

    Speaking on the appointment, Karani said: “Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration.”

     

  • … across offices in Mumbai, Delhi, Bengaluru and Pune on July 1

    Dentsu celebrates 6th edition of ‘One Day for Change’

    By Our Staff

     

    Dentsu India celebrated the sixth edition of its annual volunteer initiative, ‘One Day for Change’ (ODfC), across offices in Mumbai, Delhi, Bengaluru and Pune on July 1. The day was themed around  ‘Zero Waste in a Sustainable World’ and aimed to build a better environment for the young and underprivileged children, including those with special needs.

     

    Commenting on the initiative, Divya Karani, Media CEO South Asia, Dentsu said, “Our superpower as dentsu is the ability to alter attitudes, shape behaviors, and motivate constructive actions. If we are to succeed in creating a net-zero, restorative, and inclusive world, it begins with us, today. All of us have the chance to make a difference, to rally together as a team on One Day for Change. In doing so, we are all giving a part of ourselves and that is simply invaluable!”

     

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X

    Reckitt consolidates with Dentsu X, assigns digital mandate as well

    By Our Staf

     

    Reckitt India has consolidated the entire media mandate including strategy and planning across offline and digital with Dentsu X. Dentsu X has been handing the offline media mandate for Reckitt India since 2020. The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X.

     

    Speaking on the win, Divya Karani, South Asia Media CEO, Dentsu commented: “This win certainly reflects our client’s confidence in Dentsu’s ability to make a meaningful difference to their businesses.”

     

    Added Roopam Garg, Chief Executive Officer, Dentsu X: “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt’s confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, Dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience.”

     

    Said Gaurav Jain, Senior VP, South Asia, Reckitt: “We’re excited to expand our relationship with Dentsu X. They understand our brand, our vision and our way of working. We are confident that Dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”

  • Has highest quali-points growth over three years

    Dentsu X India on growth trajectory: Recma

    By Our Staff

     

    Recma, the research firm that evaluates media agencies, has recognised Dentsu X as the Indian media agency with the highest quali-points growth over three years.

     

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu Media South Asia: “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”

     

    Roopam Garg
    Roopam Garg

    Added Roopam Garg, CEO, Dentsu X India: “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

     

  • Features  Vaani Kapoor

    Dentsu creates campaign for Zeya

    By Our Staff

     

    Zeya By Kundan has unveiled its first TVC campaign presenting a new range of gold jewellery. The campaign features actor Vaani Kapoor.

     

    Talking about the campaign launch, Nishita Garg, Co-founder of Zeya By Kundan said: “This is our first TV Commercial launch and to have Actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewelry specifically designed for today’s woman, which is timeless, trendy, quirky and affordable, complimenting her everyday closet.”

     

    The TVC has been created by Dentsu South Asia. Divya Karani, CEO Media, Dentsu South Asia: “Our relationship to greater heights. Zeya’s brand essence and experience were all factored into our proprietary tool, ‘Star Matrix’ to identify the brand ambassador. Vaani Kapoor, with her free-spirited, glamorous personality and strong youth connect, embodies it all.”

     

  • Garg has been COO for five years

    Roopam Garg is CEO, Dentsu X India. No Divya Karani hasn’t gone anywhere

    By Our Staff

     

    We may be sounding cheeky with our headline, but that was the first impulse reacton to the subject when the release hit our inboxes today. Not without reason, as the India offices of Dentsu India have seen some significant changes in the recent past.  Deep cleaning, if one could call it.

     

    Well, so, yes, Karani is very much around of course. But the agency has now announced that Roopam Garg, COO of Dentsu X (dX) India, will be its all-new CEO. Garg has been COO for five years.

     

    Garg will continue to report into Karani, who is currently CEO, Media – South Asia but is being tipped to assume a more dominant group responsibility.

     

    Commenting on the elevation, Karani said, “We are living in exciting times, with many new progress prospects ahead of us. Dentsu X currently holds an enviable position in the industry. I’m confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come.”

     

    Elaborating on his role, Garg added, “Dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum.”

     

    Dentsu X, like parent Dentsu, lowercases the ‘d’, but as a policy, MxM doesn’t do it if it’s the first alphabet in the word/name. For not just Dentsu, for other brands/organisations as well. Like the u in UdChalo.

     

  • As Digital Growth Officer and CEO, iProspect India

    Dentsu onboards Vinod Thadani

    By Our Staff

     

    Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional role of Chief Executive Officer, iProspect India. He will report to Divya Karani, CEO-Media, South Asia. Until earlier this year, Thadani was Chief Digital Officer with Mindshare South Asia.

     

    Divya Karani
    Divya Karani

    Speaking on the development, Karani said: “Vinod is a strategic addition to our future-forward business design. His values and commitment to innovation resonate with all that Dentsu stands for. I am fully confident his exceptional and in-depth mastery of digital will help our clients’ business scale new frontiers.”

     

    Vinod Thadani
    Vinod Thadani

    Added Thadani: “I am excited to become an integral part of this network and look forward to the journey ahead. My contribution in dual capacities will be an opportunity to offer excellence and best-in-class services to all our clients specially in the space of Digital – Performance, Data Driven Marketing, Ecommerce, Marketing Effectiveness & Creative. There is scale, specialization & integration at the core of our offerings & through this journey, my goal is to pursue growth for our clients and the network.”

     

  • Will contribute to the e-commerce enterprise’s expansion plans

    Dentsu X wins mandate for MyGlamm

    By Our Staff

     

    Dentsu X, the media agency from the house of Dentsu India, has won the integrated media mandate for MyGlamm, beauty product company. As per the mandate, Dentsu X by designing and deploying an omnichannel media strategy.

     

    Apratim Majumder
    Apratim Majumder

    Commenting on the win, Apratim Majumder, Chief Marketing Officer, MyGlamm said: “Dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO, Dentsu Media South Asia and CEO, Dentsu X India: “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgement for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.”

     

  • Both will report to CEO Anand Bhadkamkar

    Divya Karani is CEO Media at Dentsu. Kartik Iyer, COO of the network

    By Our Staff

     

    Kartik Iyer
    Kartik Iyer

    Dentsu International has announced key leadership changes in India as part of its global organisational redesign. Kartik Iyer, erstwhile president – Media Brands and Amplifi, will now join the network’s market leadership team as its Chief Operating Officer (COO). He will continue to report to Anand Bhadkamkar and will be instrumental in driving the implementation of Dentsu’s new business model within the country.

     

    Divya Karani
    Divya Karani

    The network has also appointed Divya Karani, CEO at Dentsu X India, as the Chief Executive Officer (CEO) for Media, South Asia. Here, media includes the agencies Dentsu X, Carat, iProspect and Posterscope. In this additional role, Karana will be responsible for driving the global media strategy and delivery in South Asia, ensuring its alignment and relevance to the market. She will continue to report to Anand Bhadkamkar.

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Said Bhadkamkar: “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

     

    Meanwhile, Haresh Nayak will continue to serve as COO for Dentsu Media in India in addition to his other roles as President, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now incharge of the freshly rebranded iProspect. Anita Kotwani will continue to lead the Carat brand for India.