By A Correspondent
Aidem’s recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head.
Mr Thakur comes with more than 8 years’ experience in the digital media space. He will be heading the sales function for Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.
Before joining Zirca, he was Account Manager for BBC Worldwide and earlier with Star India’s interactive division.
Speaking on his new responsibility, Mr Thakur said: “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. With its distinct product differentiation, Zirca will add value to brands through engagement.”
- Neena Dasgupta
Said Neena Dasgupta, Senior VP, Zirca: “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”