MxMIndia

Tag: Aidem

  • The channel has increased its ad-rates on account of 26 per cent increase in their viewership from January 2014 to July 2014

    Decent growth numbers lead Kolkata TV to hike ad rates

    By A Correspondent

     

    After putting up a good performance in the Bengali News genre, Kolkata TV has decided to hike its advertising rates. The Group has also inked a media sales deal for the North & South markets with Aidem Ventures.

     

    The channel has increased its ad-rates on account of 26 per cent increase in their viewership from January 2014 to July 2014. The time spent per viewer has also increased by 21 per cent for the same period.

     

    In 2006, Kolkata TV was launched as a 24X7 Bengali News Channel in order to fill the dearth of quality content that existed in Bengal’s electronic media. It has emerged as the leading Bengali 24-hours news channel on the strong base of meaningful reporting, strong programming content and smart presentation.

     

    Speaking of the rate hike, Kaustav Roy, Kolkata TV said, “West Bengal is an attractive target market for national brands. While most regional television channels get majority of their advertising revenue from local brands, Bengali TV channels witness larger chunks of ad revenue coming in from national brands than the local brands. As the leading news channel in the market, there is robust demand for Kolkata TV. This, combined with limited available inventory drove unit prices higher. Moreover, with a nation-wide network second to none, Aidem will help us develop and enforce our long-term sales and revenue strategy.”

     

    “Although viewership has increased sizably, the percentage rate hike is far lower because we want Kolkata TV to continue to be considered a channel that provides great value to a media plan. With this development, we hope to unlock greater revenues for Kolkata TV,” added Vikas Khanchandani, Director, Aidem Ventures.

     

  • Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million

    Aidem bags ad sales mandate of AM Television

    By A Correspondent

     

    M Television Pvt. Ltd., pioneers in the field of Electronic Media in the North East, have appointed Aidem Ventures as their media representative in the Delhi, Kolkata & Chennai markets for their channels Prag TV & Rengoni. The deal will allow Aidem to expand its reach in the North East.

     

    Launched in 2000, Prag TV is the oldest news channel of the North East region of India. Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million.

     

    Rengoni is a premium, Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the North Eastern region. Given the network’s superior understanding of the audience preferences, Rengoni aims at providing content customized to the taste, language and culture of the local audience.

     

    Prag TV & Rengoni are both being distributed by Assam Cable Communication (ACC) in association with the Digital system of Scientific Atlanta USA. ACC is the leading digital cable TV service provider that provides its services through 2000+ local cable operators in Assam & North Eastern States. Both the channels are being distributed across India through Citi Cable, parts of Bihar (Darsh Network), J & K (7 Sea), Fast Way (Punjab) & West Bengal (CTVN).

     

    Rajeev Bora, Director, AM Television, while announcing the appointment, said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The North East as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism & auto clients apportioning a good amount of their advertising budgets to this market. Steadily, the region is moving into the national spotlight, with some states performing better than the national average both in terms of economic growth and socio-economic progress.  Its economic structure is changing. The region has traditionally been more primary sector dependent than the rest of the country—but this is changing rapidly in the coming years.”

     

    Alok Rakshit, Business Head – Regional Channels, Aidem Ventures added, “Prag TV & Rengoni give us access to the North East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is very excited about both the channels.”

     

     

  • Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head

    Anand Thakur joins Aidem’s Zirca as sales head

    By A Correspondent

     

    Anand Thakur

    Aidem’s recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head.

     

    Mr Thakur comes with more than 8 years’ experience in the digital media space. He will be heading the sales function for Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.

     

    Before joining Zirca, he was Account Manager for BBC Worldwide and earlier with Star India’s interactive division.

     

    Speaking on his new responsibility, Mr Thakur said: “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. With its distinct product differentiation, Zirca will add value to brands through engagement.”

     

    Neena Dasgupta

    Said Neena Dasgupta, Senior VP, Zirca: “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

     

  • Aidem Ventures is appointed National Sales Representative for Janta TV

    Aidem to rep Janta TV sales

    By A Correspondent

     

    Janta TV has handed over its ad sales mandate to Aidem Ventures.

     

    Launched in 2011, by Gurbinder Singh, Janta TV is known to provide more local news than any other news channel in the PHCHP region. According to a communique, it is also the only regional news channel to dedicate 20 % of content towards public opinion shows (Bol Janta Bol & Bol Free) and has four fresh interactive bulletins that receive thousands of call-ins daily. The channel enjoys a strong presence and viewership in the PHCHP market and is also distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.

     

    “The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV.

     

    “It isn’t very often in this economic climate and media landscape that an independent news channel such as Janta TV gets off the ground and marks its spot in the Top 5 in its genre. It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximize their revenue potential.” added Alok Rakshit, Senior Vice President – Regional Bouquet, Aidem Ventures.

     

    “We, at Aidem, aim at making life simpler for media owners, media agencies, advertisers and our sales staff. Bagging Janta TV is a big step towards our goal to build a more robust News media cluster thus easing the media buying process,” added Shailendra Shetty, Senior Vice President at Aidem.

     

  • NewsX has partnered with Aidem to recalibrate pricing with improved performance

    NewsX appoints Aidem for adsales

    By A Correspondent

     

    English news channel NewsX has awarded its advertising sales duties to Aidem Ventures. It may be recalled that one of the early mandates of Aidem was to look at adsales for NDTV’s news and lifestyle channels.

     

    Part of ITV Network, NewsX now claims leadership on the basis of 21-week combined GVTs

     

    “Post digitization in 38 cities, NewsX has augmented its viewership by 260%. This performance has been consistently growing since the markets have gone digital. NewsX didn’t want to tread up any existing pathways in terms of style and news delivery and wanted a completely independent identity. This strategy has paid off” said Vikas Khanchandani, Director, Aidem Ventures while discussing the new business win.

     

    “This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers and agencies. Aidem has been managing adsales for some of the biggest news brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favor of our plan for NewsX,” added RK Arora, CEO, ITV Network on the appointment.

     

  • Aidem excited about the channel which will air classical music and more

    ‘Heritage music’ channel InSync gets Aidem for adsales

    By A Correspondent

     

    Recently launch InSync, India’s first heritage music channel, has appointed Aidem Ventures for its advertising sales representation.

     

    Ratish Tagde

    The brainchild of renowned Violinist and MD of Perfect Octave Media, Ratish Tagde, InSync covers an array of music genres from Indian classical music to Sufi, Ghazals, Folk, Fusion and many more. The opening programming line-up also includes interviews, talk shows, documentaries, genre based reality shows and youth-based fusion shows.

     

    As a part of the launch marketing strategy, the channel plans to connect to and to build awareness amongst its local targeted audience by organizing 40 to 50 musical concerts across India over the next one year while simultaneously covering them on the channel.

     

    Manish Rach

    The channel has roped in Manish Rach to take responsibility of the distribution of the channel. “InSync is a pay channel already available on major MSOs including Hathway, InCable, DEN,GTPL, Fastway, Star and DIGI Cable. Talks are currently on with the major DTH platforms in India& a few international distribution players as well” said Mr Rach.

     

     

     

    Vikas Khanchandani
    Nikhil Sheth

    Speaking of the association, Vikas Khanchandani, Director, Aidem Ventures, said, “InSync has the potential to set the standard for excellence and innovation in the Indian television industry while forging deep connections with diverse and passionate audiences. ”

     

    “As the only heritage music channel available, InSync has the first-mover advantage. We are also going to be offering customizable, branded event solutions to keen advertisers,” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels who joined Aidem a few months back from Mahuaa.

     

  • Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures

    Aidem to handle Dangal TV adsales

    By A Correspondent

     

    Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Dangal TV, the regional channel reaching out to the core Hindi-speaking belt.

     

    Dangal TV is a 24-hour free-to-air entertainment channel offering a mix of movies and serials in Bhojpuri and Hindi. Dangal has established its availability across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH.

     

    “Regional channels accounted for approximately 27 percent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision.” said Vikas Khanchandani, Director, Aidem Ventures.

     

    “We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with ourhuge investment in acquiring Bhojpuri and Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term” said Manish Singhal, Chairman & Managing Director, Dangal TV.

     

    About Dangal TV

     

    Dangal TV is a 24-hours free-to-air entertainment channel that delivers content suited to the entertainment needs of the Hindi Speaking belt in India. Committed to offer a comprehensive viewing experience and cater to diverse demands of its viewers, Dangal TV offers a strong mix of movies & serials in Bhojpuri as well as in Hindi.

     

    About Aidem Ventures

     

    Aidem is India’s leading independent Advertising Sales Company and also offers consulting and marketing services. Aidem has a team of over 100+ trained professionals located across all major media markets in India. Aidem enjoys deep and valuable connections with over 3000 advertisers across India.

     

    Aidem is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Economist.com, GETIT, Eros Now, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, Clubbing TV, DanceTrippin, RCK TV, Jukebox, Lakshyya Entertainment, Get Punjabi, Jaya TV Network and Sri Lanka Premier League.

     

    Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.

     

  • Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013

    Aidem to handle ad sales for Jai Maharashtra

    By A Correspondent

     

    Media consulting, marketing and advertising sales company, Aidem Ventures, has been appointed as an advertising partner for Sahana Group’s Marathi news channel, Jai Maharashtra.

     

    Jai Maharashtra is a 24-hour news and current affairs channel that was launched on May 1, 2013. With Mandar Phanse as the editor and Tulsidas Bhoite and Ravi Ambekar as the executive editors, the channel boasts of having gained tremendous traction in the Maharashtra market, and of a modern infrastructure to broadcast Digital Quality Signals promising exceptional clarity.

     

    “Regional channels accounted for approximately 27% of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realize that a staggering number of advertisers are seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with Jai Maharashtra and look forward to driving its vision,” said Alok Rakshit, Business Head, Regional and News Broadcast, Aidem Ventures.

     

    “The Aidem team has a good understanding of the Indian advertising market and we believe they’ll help us connect better with our advertisers better. We look forward to a continued association with them to help us achieve better yield for the channel over the long term,” said Waahiid Ali Khan of Sahana Group of Companies.

     

    “Given Aidem’s proven track record in the news TV advertising trade, this association is a great way to begin the new financial year,” said Adil Mateen, President, Sahana Films Pvt Ltd.

     

  • Media logistics company IMD, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific

    Aidem to invest in tech forays post eBus jv cashout

    By A Correspondent

     

    Media logistics company IMD has acquired the Aidem Media Network stake in the eBus-Aidem joint venture paving the way for Aidem to invest in tech and digital forays.

     

    For its India activities, eBus has been in a joint venture with Aidem since 2010, and has built a large network of broadcasters for digital delivery and distribution of television commercials.

     

    Meanwhile, the London-headquarted IMD has acquired eBus. The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia-Pacific market. The new combined IMD and eBus entity hopes to bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in global delivery solutions.

     

     

    Simon Cox

    IMD CEO Simon Cox said, “eBus fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBus has a brilliant technology platform created by an exceptionally talented team.”

     

     

     

     

    Carmine Masiello

    eBus CEO Carmine Masiello said, “IMD’s investment in eBus will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”

     

     

     

    Vikas Khanchandani

    Vikas Khanchandani, Director, Aidem Ventures said, “eBus already has a pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD’s support this coverage is set to grow wider and faster. This acquisition of eBus by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.”

     

     

     

    Kaushal Dalal

    Kaushal Dalal, EVP, Aidem Ventures, added, “IMD has formed a strategic partnership with Aidem, enhancing the way that Aidem works with eBus and allowing IMD and Aidem to work together, more broadly. The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term.”

     

  • Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi

    Aidem expands regional footprint, bags Get Punjabi

    By A Correspondent

     

    Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi. GET Punjabi was launched in India in October 2011 GEE Info Media stable. The network has presence in US and Canada as Punjjabi TV in US and Canada.

     

    The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP). Said Vikas Khanchandani, Director, Aidem Ventures, “We, at Aidem, intend to create an assortment of focused offerings that deliver a pan-India reach to our advertisers. With this deal coming through, we have expanded our footprint in the regional market with channels ranging from the Tamil Nadu’s Jaya TV, Jaya Max, Jaya Plus and J Movies; Odisha’s Lakshyya Entertainment, Mi Marathi and now Get Punjabi.”

     

    Alok Rakshit, head, broadcast business, regional and news, Aidem Ventures said, “We are pleased to have Get Punjabi on board, as it is a perfect fit in our regional TV channels bouquet. It will help shape our growth path for the next few years. The Punjabi-speaking population across Northern India is the target audience for many a brands. With Rs. 75 Crores riding on Punjabi entertainment genre, the growing trend is deemed to continue.”

     

    “We at Get Punjabi invest a lot of time and resources to reinvent our programming and cover every aspect of entertainment in order to connect with evolving viewer interests.  With Aidem’s thorough understanding of what drives profitability and cash flow and its market-oriented approach to business, we are confident that this collaboration will have a progressive bearing on our ROI,” added Manish Vasisht, Executive Director/CEO, GEE Info Media Pvt. Ltd.

     

  • Aidem Ventures has been appointed as the media representative for The Economist online business in India.

    Aidem Ventures to handle sales for The Economist online in India

    By A Correspondent

     

    Inez Albert
    Suprio Guha Thakurta
    Neena Dasgupta

    Aidem Ventures has been appointed as the media representative for The Economist online business in India.
    Announcing the appointment, Inez Albert, Digital Sales Director – The Economist Group (Asia/Pacific) Ltd. said, “We look forward to strengthening our business presence in India by appointing Aidem Ventures as our representative in India. This partnership, enhanced with Aidem’s business acumen and expertise in the field, will ensure that our commitment of sharing world views and unbiased news reaches out to all stakeholders in the Indian market.”

     

    Speaking on the appointment, Suprio Guha Thakurta, Managing Director, India at The Economist Group said, “We have appointed a strategic sales partner in Aidem and going by their domain expertise (news and digital), we are certain that we can take our online business to new heights in India.”

     

    Neena Dasgupta, Head, Digital & International Business – Aidem Ventures, said, “We are very excited with this mandate to enhance the advertising potential of a credible, global and iconic media brand like The Economist in India. As India continues to integrate strongly with the world economy, an increasing number of Indian companies and brands are looking at expanding their footprint globally, and are seeking robust global media platforms to build their brands to ensure a sustained engagement with the consumers. Aidem, with its extensive experience and track record in the news and digital space, is best equipped to partner with The Economist Online to strengthen their presence in the Indian market.”

     

    It is estimated that the advertising expenditure by Indian entities (like Incredible India) and companies (private and public sector) in the international markets would be around US $ 100 million. With new emergent sectors like medical tourism, software companies, telecommunications, spiritual and wellness tourism, it is anticipated that there will be brisk growth in the years ahead.

     

    Inez Albert

    Neena Dasgupta

    Suprio Guha Thakurta