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Tag: Zirca

  • Will help expand Zirca’s business across markets

    Zirca gets Mustali Kachwala to head tech

    By Our Staff

     

    Zirca Digital Solutions has appointed Mustali Kachwala as the Head of Technology. He will lead the tech division and will play a critical role in expanding Zirca’s business across markets.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “We are delighted to onboard Mustali to spearhead the Tech team. His rich background in building the products will play an important role in redefining Zirca’s technology vision. It is a huge boost to our leadership bandwidth.”

     

    Added Karan Gupta, Managing Director: “We are thrilled to have Mustali as our head of Technology. His strong record in the tech industry and solid management experience makes him an excellent choice to lead the tech team.”

     

  • Will lead new business agenda in India and global markets

    Tarun Abhichandani joins Zirca

    By Our Staff

     

    Zirca Digital Solutions has appointed Tarun Abhichandani as Head of Products & Solutions. In his role, Abhichandani will be responsible in bringing company’s product-centric development and services at the forefront and work with the board to lead new business agenda in India and global markets.

     

    Before joining Zirca, Abhichandani was with Kantar/IMRB. He led the growth in research/insights business in the domain of digital media and technology. In leading this growth, he delivered large-scale research projects for Digital, Media and Telecommunication companies.

     

    Welcoming Abhichandani, Neena Dasgupta (CEO and Director, Zirca) said: “We are excited to have Tarun’s experience and leadership as the Head of Products and Solutions. His expertise will drive our new and existing products, transforming businesses as part of our vision at Zirca.”

     

    Added Abhichandani: “Zirca offers 360-degree digital solutions and has a bouquet of products which are unique. I am confident to deliver the best to our clients with the support of our team.”

     

  • To offer smarter digital solutions to upscale its offerings

    Zirca Digital Solutions becomes certified Google Partner

    By Our Staff

     

    Zirca Digital Solutions is now a certified Google partner to offer digital solutions to upscale its offerings.

     

    Said Karan Gupta, Managing Director, Zirca: “We are thrilled to announce this partnership as the team had worked really hard for this. We have vested in using the technology and platforms to help extend quality solutions to all our clients. With the rapid move to online platforms, we are looking for more meaningful ways to bring outcomes and strive for growth. This is a huge game changer for us and the kind of services we provide to clients”

     

    Added Neena Dasgupta, CEO and Director, Zirca Digital Solutions, added: “At Zirca, we always put our best on knowledge, research and insights driven decisions. Our google partnership reflects our commitment towards delivering smarter and holistic solutions to our partners. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions.”

     

  • Examines content consumption data and trends between Q2 FY’19 and Q4 FY’20

    Zirca’s whitepaper audits consumer sentiment

    By Our Staff

     

    Zirca Digital Solutions has released a whitepaper titeld  ‘Re-start Trends during the Pandemic’ examining key content categories that grew during the lockdown. The whitepaper is part of Zirca’s ‘Ungeek’ knowledge series that simplifies facts to help businesses take better decisions and studies content consumption data and trends between Q2 FY’19 and Q4 FY’20.

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions: “At Zirca, we always put our bets on knowledge, research and insights driven decisions. Our “Ungeek” series is an effort to collate business and consumer insights and translate them into actionable intelligence for the digital and marketing fraternity. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions. We consciously started the series with this particular topic because the past few months witnessed lots of changes across the spectrum and it is more critical now than ever to have actionable intelligence to improve recovery”.

    Added Karan Gupta, Managing Director, Zirca: “Data” is fast becoming a commodity, and it is getting difficult by the day to actually filter out key insights from a mountain of easily available data. Zirca has uniquely positioned itself to be able to collate large amount of data and filter out key insights from them. Within “Ungeek” you will not only find the width of information but the depth of these insights as well. We hope that this series helps the readers by presenting them with more comprehensible facts and figures” the pandemic has influenced fundamental transformations in businesses, many of them driven by attitudinal changes.

     

     

  • He will report to CEO and Director Neena Dasgupta

    Zirca appoints Vamsi Sankarayogi as head of tech & solutions

    By A Corrrespondent

     

    Vamsi Sankarayogi

    Zirca Digital Solutions has appointed Vamsi Krishna Sankarayogi as head of technology and solutions. He will report to CEO and Director Neena Dasgupta.

     

    Said Dasgupta: “We are delighted to have Vamsi as part of the Zirca family. We look forward to leveraging his expertise and insights to expand in the product space and in global markets. We wish him the very best.”

     

    Added Karan Gupta, Managing Director of Zirca: “Vamsi has the right credentials to take Zirca to new heights. We wish him the best and look forward to working with him.”

     

     

  • It has been set up as a proactive response measure for the marketing world

    Zirca launches ‘Request for Brief’ initiative

    By A Correspondent

     

    Zirca, a 360-degree digital solutions provider, has launched ‘Request for Brief’, an initiative set up as a proactive response measure for the marketing world.

     

    Neena Dasgupta

    Speaking about this initiative, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said: “In these trying times, digital isn’t just the most cost-effective, but the only medium to plan a swift marketing response and emerge unscathed. Now marketers can make the most of it – with a brand partner who makes life a lot easier. We are looking forward to receiving a lot of briefs.”

     

     

  • CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations

    Zirca chooses CoLab Media Consulting to aid biz expansion

    By A Correspondent

     

    Zirca Digital Solutions has partnered with UK’s CoLab Media Consulting with an aim to take their business to the next level. This three-stage broad-reaching project comprises research and insight that will underpin the development of an exciting new business proposition.

     

    CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations. The research and analysis will enable Zirca to scale its technology to global parity while also developing a proposition that will drive greater clarity and resonate with the digital domain.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “Zirca has always seen an exponential growth in business over the years. This initiative will accelerate the organization to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today. We are happy to partner with CoLab as they understood the brief almost instantaneously and are working in tandem to bring out the best results. The association will bring in the much required outreach in international markets.”

     

    Added Duncan Arthur, Co-founder, CoLab Media Consulting: “The Zirca project is a rare opportunity to support a market leading brand develop a new and exciting proposition. Zirca needs to not only build on its current business but extend this opportunity to a broader audience. Extending and deepening their unique partnership with clients and reaching new prospects will be a decisive outcome of this extensive project”

     

     

  • The tool will enable marketers to take an audience-centric approach to content planning

    Zirca’s ContentiQ enables marketers to leverage role of content intelligence

    By A Correspondent

     

    Zirca Digital Solutions launched its second proprietary product ContentiQ, which combines the power of audience profiling and content consumption data to help media planners and advertisers create strategic insights-driven and data-informed content plans.

     

    Neena Dasgupta

    Said Zirca CEO Neena Dasgupta:  “Content serves as bridge between marketers and their consumers. With ContentiQ, we are bringing science to content creation so that media planners and advertisers can offer powerful audience-centric content based on psycho graphics. This tool is set to revolutionise the content planning landscape in India and globally,”.

     

     

     

    Karan Kumar Gupta

    Added Karan Kumar Gupta, MD of Zirca: “In a rapidly-evolving content industry, marketers need to realize that their audience is not just a number. Content deserves its own planning and measurement tools, and therefore ContentiQ will be at the forefront of the emerging ecosystem of content-specific planning, measurement and execution tools. With this launch, Zirca is determined to bring consumer-centric conversations to the forefront of marketing communication.”

     

     

  • ZIRCA will work on showcasing Microsoft Bing's strength as a credible challenger in the INR 3000 crore search market

    Microsoft extends partnership with ZIRCA in India

    By A Correspondent

     

    Zirca Digital Solutions has announced that the company will expand its current partnership with Microsoft and in addition to Display Ad Sales will also act as Miscrosoft search platform Bing’s sales partner for search advertising sales in India. Zirca will work on showcasing Microsoft Bing’s strength as a credible challenger in the Rs 3000 crore search market bringing in new audiences and new searches.

     

    “Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population,” said Grant Watts, Regional Director of APAC, Microsoft Search Advertising. “Zirca’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”

     

    “We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last 6 months we have seen a significant 150% growth in wallet share,” said Neena Dasgupta, CEO, Zirca Digital Solutions. “This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,” she added.

     

    “We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions,” said Karan Kumar Gupta, Managing Director, Zirca.

     

     

     

  • Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head

    Anand Thakur joins Aidem’s Zirca as sales head

    By A Correspondent

     

    Anand Thakur

    Aidem’s recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales Head.

     

    Mr Thakur comes with more than 8 years’ experience in the digital media space. He will be heading the sales function for Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy.

     

    Before joining Zirca, he was Account Manager for BBC Worldwide and earlier with Star India’s interactive division.

     

    Speaking on his new responsibility, Mr Thakur said: “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. With its distinct product differentiation, Zirca will add value to brands through engagement.”

     

    Neena Dasgupta

    Said Neena Dasgupta, Senior VP, Zirca: “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”