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Tag: Zirca Digital Solutions

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • Designed to help brands and agencies ease their campaign and account strategy

    Zirca Digital Solutions receives patent for ContentiQ

    By Our Staff

     

    Zirca Digital Solutions has recently acquired its patent for ContentiQ. The product is designed for brands and agencies ease their campaign and account strategy.

     

    Neena Dasgupta
    Neena Dasgupta

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions:  “This patent places Zirca into a unique position in delivering and optimising multi-dimensional campaign objectives for a brand. With this differentiated offering, we can ensure high returns for clients’ spends on advertising. Tying up various aspects of campaigns and ad management to ensure that these objectives are met is among the firsts in the industry. We’re delighted with ContentiQ being our first patented product.”

     

    Karan Gupta
    Karan Gupta

    Added Karan Gupta, Managing Director, Zirca Digital Solutions: “We are applying for patent for this product in several countries so that Zirca’s unrivalled approach is recognized across different markets. Clients in these markets will be able to utilise our tailored services to fulfil their localized objectives.”

     

  • Will help expand Zirca’s business across markets

    Zirca gets Mustali Kachwala to head tech

    By Our Staff

     

    Zirca Digital Solutions has appointed Mustali Kachwala as the Head of Technology. He will lead the tech division and will play a critical role in expanding Zirca’s business across markets.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “We are delighted to onboard Mustali to spearhead the Tech team. His rich background in building the products will play an important role in redefining Zirca’s technology vision. It is a huge boost to our leadership bandwidth.”

     

    Added Karan Gupta, Managing Director: “We are thrilled to have Mustali as our head of Technology. His strong record in the tech industry and solid management experience makes him an excellent choice to lead the tech team.”

     

  • Will lead new business agenda in India and global markets

    Tarun Abhichandani joins Zirca

    By Our Staff

     

    Zirca Digital Solutions has appointed Tarun Abhichandani as Head of Products & Solutions. In his role, Abhichandani will be responsible in bringing company’s product-centric development and services at the forefront and work with the board to lead new business agenda in India and global markets.

     

    Before joining Zirca, Abhichandani was with Kantar/IMRB. He led the growth in research/insights business in the domain of digital media and technology. In leading this growth, he delivered large-scale research projects for Digital, Media and Telecommunication companies.

     

    Welcoming Abhichandani, Neena Dasgupta (CEO and Director, Zirca) said: “We are excited to have Tarun’s experience and leadership as the Head of Products and Solutions. His expertise will drive our new and existing products, transforming businesses as part of our vision at Zirca.”

     

    Added Abhichandani: “Zirca offers 360-degree digital solutions and has a bouquet of products which are unique. I am confident to deliver the best to our clients with the support of our team.”

     

  • A suite of smarter unified solutions Zirca iQ

    Zirca launches next era in digital solutions

    By Our Staff

     

    Zirca Digital Solutions has launched a suite of unified solutions called Zirca iQ. Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions: “Staying still is something that is not in our DNA. While nobody likes the ongoing pandemic, we tried our best to utilise this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing. Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our block chain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital.”

     

    Added  Karan Gupta, Managing Director, Zirca Digital Solutions: “Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down. Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”

     

  • To offer smarter digital solutions to upscale its offerings

    Zirca Digital Solutions becomes certified Google Partner

    By Our Staff

     

    Zirca Digital Solutions is now a certified Google partner to offer digital solutions to upscale its offerings.

     

    Said Karan Gupta, Managing Director, Zirca: “We are thrilled to announce this partnership as the team had worked really hard for this. We have vested in using the technology and platforms to help extend quality solutions to all our clients. With the rapid move to online platforms, we are looking for more meaningful ways to bring outcomes and strive for growth. This is a huge game changer for us and the kind of services we provide to clients”

     

    Added Neena Dasgupta, CEO and Director, Zirca Digital Solutions, added: “At Zirca, we always put our best on knowledge, research and insights driven decisions. Our google partnership reflects our commitment towards delivering smarter and holistic solutions to our partners. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions.”

     

  • Examines content consumption data and trends between Q2 FY’19 and Q4 FY’20

    Zirca’s whitepaper audits consumer sentiment

    By Our Staff

     

    Zirca Digital Solutions has released a whitepaper titeld  ‘Re-start Trends during the Pandemic’ examining key content categories that grew during the lockdown. The whitepaper is part of Zirca’s ‘Ungeek’ knowledge series that simplifies facts to help businesses take better decisions and studies content consumption data and trends between Q2 FY’19 and Q4 FY’20.

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions: “At Zirca, we always put our bets on knowledge, research and insights driven decisions. Our “Ungeek” series is an effort to collate business and consumer insights and translate them into actionable intelligence for the digital and marketing fraternity. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions. We consciously started the series with this particular topic because the past few months witnessed lots of changes across the spectrum and it is more critical now than ever to have actionable intelligence to improve recovery”.

    Added Karan Gupta, Managing Director, Zirca: “Data” is fast becoming a commodity, and it is getting difficult by the day to actually filter out key insights from a mountain of easily available data. Zirca has uniquely positioned itself to be able to collate large amount of data and filter out key insights from them. Within “Ungeek” you will not only find the width of information but the depth of these insights as well. We hope that this series helps the readers by presenting them with more comprehensible facts and figures” the pandemic has influenced fundamental transformations in businesses, many of them driven by attitudinal changes.

     

     

  • It has been set up as a proactive response measure for the marketing world

    Zirca launches ‘Request for Brief’ initiative

    By A Correspondent

     

    Zirca, a 360-degree digital solutions provider, has launched ‘Request for Brief’, an initiative set up as a proactive response measure for the marketing world.

     

    Neena Dasgupta

    Speaking about this initiative, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said: “In these trying times, digital isn’t just the most cost-effective, but the only medium to plan a swift marketing response and emerge unscathed. Now marketers can make the most of it – with a brand partner who makes life a lot easier. We are looking forward to receiving a lot of briefs.”

     

     

  • Zirca has been appointed as the exclusive adsales representative in India

    Zirca Digital & Fandom ink partnership

    By A Correspondent

     

    Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom.

     

    Speaking on this development, Karan Gupta, Managing Director, Zirca Digital Solutions, said: “Consumption of pop-culture entertainment is dynamically changing across the world and India is no exception. We are excited to be associated with Fandom. This is a huge development for us, and we are all geared up to deliver our best-in-class services to them.”

     

    Added Neena Dasgupta, CEO and Director, Zirca Digital: “Fans’ relationship with pop-culture entertainment is now more engaging, direct, and personalised than ever. We are delighted to represent one of the most respected fan-trusted brands in India. We are confident that through our collaborative approach we will be successful in creating and delivering cutting-edge digital advertising solutions for Fandom in the Indian market.”

     

    Said Ken Shapiro, Fandom’s Chief Revenue Officer: “Fandom speaks the language of fans and helps marketers establish credibility. Our ability to harness fan passion combined with Zirca’s innovative sales solutions will enable us to reach consumers in new and effective ways.”

     

  • CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations

    Zirca chooses CoLab Media Consulting to aid biz expansion

    By A Correspondent

     

    Zirca Digital Solutions has partnered with UK’s CoLab Media Consulting with an aim to take their business to the next level. This three-stage broad-reaching project comprises research and insight that will underpin the development of an exciting new business proposition.

     

    CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations. The research and analysis will enable Zirca to scale its technology to global parity while also developing a proposition that will drive greater clarity and resonate with the digital domain.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “Zirca has always seen an exponential growth in business over the years. This initiative will accelerate the organization to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today. We are happy to partner with CoLab as they understood the brief almost instantaneously and are working in tandem to bring out the best results. The association will bring in the much required outreach in international markets.”

     

    Added Duncan Arthur, Co-founder, CoLab Media Consulting: “The Zirca project is a rare opportunity to support a market leading brand develop a new and exciting proposition. Zirca needs to not only build on its current business but extend this opportunity to a broader audience. Extending and deepening their unique partnership with clients and reaching new prospects will be a decisive outcome of this extensive project”

     

     

  • The tool will enable marketers to take an audience-centric approach to content planning

    Zirca’s ContentiQ enables marketers to leverage role of content intelligence

    By A Correspondent

     

    Zirca Digital Solutions launched its second proprietary product ContentiQ, which combines the power of audience profiling and content consumption data to help media planners and advertisers create strategic insights-driven and data-informed content plans.

     

    Neena Dasgupta

    Said Zirca CEO Neena Dasgupta:  “Content serves as bridge between marketers and their consumers. With ContentiQ, we are bringing science to content creation so that media planners and advertisers can offer powerful audience-centric content based on psycho graphics. This tool is set to revolutionise the content planning landscape in India and globally,”.

     

     

     

    Karan Kumar Gupta

    Added Karan Kumar Gupta, MD of Zirca: “In a rapidly-evolving content industry, marketers need to realize that their audience is not just a number. Content deserves its own planning and measurement tools, and therefore ContentiQ will be at the forefront of the emerging ecosystem of content-specific planning, measurement and execution tools. With this launch, Zirca is determined to bring consumer-centric conversations to the forefront of marketing communication.”

     

     

  • For years, he has served on the boards of several companies and non-profit institutions, facilitating the inception of ground-breaking ideas

    Zirca chairman AK Gupta awarded honorary doctorate from French univ

    By A Correspondent

     

    Ashok Kumar Gupta, Chairman at Zirca Digital Solutions, has received an honorary doctorate degree from Ecole Supérieure Robert de Sorbon University, based in France, for his contribution in the field of business administration.

     

    On receiving the honorary doctorate, Gupta said: “This doctorate is recognition of the decades of experience gathered in active business administration. It is truly an honour to receive it. I am extremely grateful to Ecole Supérieure Robert de Sorbon for conferring upon me this prestigious title, which I receive with complete humility. I dedicate this honour to all my colleagues, and to everyone who has been a part of this journey with me.”