By Our Staff
Luxor, the writing instruments brand, has unveiled a new brand film to coincide with the ICC Cricket World Cup 2023, featuring its new brand ambassador, cricket legend Virat Kohli.
Speaking on the new brand film and the association with Virat Kohli, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd. said: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat which will go live soon.”